The social action video will focus on peer pressure and alcohol abuse among 15-24 year olds. It will be 2-3 minutes and follow Ella at a party where she drinks heavily due to peer pressure. The video aims to raise awareness of alcohol abuse and drink driving through realistic techniques. It will show Ella getting into a car drunk with her friend and crashing, with facts about drinking displayed at the end. The video is being produced for road safety organizations to educate youth on these risks.

2. Specifics
 The social action video will be titled ‘Peer pressure and alcohol abuse’
and filmed and edited under the name of Canel Osman Productions.
 My target audience is 15-24 years olds
 Its form is social action as I want to bring about national and
international change
 It will be between 2-3 minutes in length
 The whole video will be shot in a P.O.V angle to show the
perspective of Ella (protagonist), and her evening of drinking
with her best friend Kylie

3. Aims and purposes of my
production
For my assignment, the aim is to raise awareness as well as
provide information, educate and to bring about local, national
or global change. After researching potential issues, I have
chosen to research about alcohol abuse and drink driving. I
feel as if this is an issue that affects many teenagers in our
modern day society, alcohol is a substance that is easy to get
hand of hence, become addicted. especially drinking too much
alcohol can affect your sense of judgement and lead you on to
do dangerous things like driving, resulting in others or yourself
getting seriously hurt.
The objectives of my production is to use techniques such as
shock and realism this is because it will bring the attention of
the audience. I feel that I want to create a social action video
that can open the eyes of young people and reflect on their
consciences.

4. SCENE 1
The scene starts with my
protagonist Ella taking several
shots at once and drinking
heavily at a house party with
her best friend Kylie
Narrative / Mood board

5. Narrative / Mood
boardSCENE 2
Ella is feeling the effects
of her drinking when she’s
taken several shots and
downed a whole bottle of
rum. Ella doesn’t want to
drink anymore, however,
she is peer pressured by
Kylie to drink even more.
SCENE 3
After several drinks, Ella starts to feel dizzy
however she does not realize how much she
has consumed or how drunk she really is.
Kylie continues drinking as she knows she
can drink a lot.

6. SCENE 4
After throwing up and stumbling in
the streets, Kylie and Ella get to
Kylie’s car. Kylie realizes that she is
unable to drive so she hands the
keys to Ella forcefully and Ella then
accepts responsibility to drive. SCENE 5
They are
laughing in the
car oblivious that
Ella is driving
dangerously
especially at her
worst state than
Kylie.SCENE 6
Ella loose control of the wheel, Kylie
screams ‘Look out!’ but it was too little too
late as Ella crashes the car into a pole. Kylie
looks over at Ella as she dies. We will use
camera movement to make it look like the
crash has actually happened.

7. SCENE 8
Facts and logos on how to
and also helplines/website
for people who are
struggling
SCENE 7
It then cuts to static then fades to black. A
voice over will read the slogan
“ I used to think drinking was bad for me…
so I gave up thinking”.

8. FACTS and
secondary research ‘As they grow older, the chance that young people will use alcohol grows.
Approximately 10 percent of 12-year-olds say they have used alcohol at
least once. By age 13 that number doubles. And by age 15, approximately
50 percent have had at least one drink’
http://www.toosmarttostart.samhsa.gov/families/facts/statistics.aspx
 ‘In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2012, there were still 230
deaths due to drink driving – accounting for 13% of all road fatalities’
http://think.direct.gov.uk/drink-driving.html
 ‘Young car drivers (aged 17-24) had more drink drive accidents per 100 thousand license holders and per billion miles
driven than any other age group, and the rate declines with age’
http://www.roadsafetyobservatory.com/KeyFacts/drivers/drink-driving
Target Audience:
15-24 year olds. I did some secondary research and found out some quantitative data to do with young
drivers and their behaviors. According to
http://www.roadsafetyobservatory.com/KeyFacts/drivers/drink-driving, ‘(2011) Young car drivers
(aged 17-24) had more drink drive accidents per 100 thousand license holders and per billion miles driven
than any other age group, and the rate declines with age’. From this statistic I know that these young
people are most vulnerable which means my video will grab their attention and make them listen as it
relates to them. I’m also including the ages 14-16 and this is because even though they cannot drive yet,
hopefully my video will educate them to be aware for when they start being influenced by alcohol and
start

9. Cast, crew, props, spfx
Actors:
 Ella will be played by myself Canel Osman
 Kylie will be played by Sasha White
Camera crew:
 Canel Osman, Sasha White
Props:
 We will use my stepdads car to film the driving scene, we won’t be driving it.
 We will green screen the windows to super impose the scene of a crash and use makeup
to make it believable look believable.
 A hospital patient gown that I will borrow from the Whittington Hospital in Archway.
Locations:
 We will use my house in Camden as the house where the party takes place. When we
enter the car, it will be on Prowse place NW1 9PP.

10. Production costs
 I will have help from fellow media students and use
my own camera and tripod, also borrowing extra
equipment from my school free of charge.
 Public transport is free because we are 17 so don’t
have to pay for travel.
 I will edit the video myself using computers and
software at my school for free.

11. The cause
 This video will produced for THINK!, a road safety
company for the drink driving aspect of this video
 and also produced for Drinkaware, a charity who
work towards reducing alcohol misuse in the UK.