Engaging the Next Generation                        Rebecca RyanMonday, June 13, 2011                                  1
Monday, June 13, 2011   2
Monday, June 13, 2011   3
Engaging the Next Generation                        Rebecca RyanMonday, June 13, 2011                                  4
Meet Alec LoorsMonday, June 13, 2011                     5
Monday, June 13, 2011   6
Monday, June 13, 2011   7
Monday, June 13, 2011   8
Monday, June 13, 2011   9
I realize that climate change is going to                        affect my generation most, and I feel that               ...
In his lifetime, Alec wants to stop global warming.Monday, June 13, 2011                                           11
Monday, June 13, 2011   12
Who is your Alec Loors?Monday, June 13, 2011                             13
Meet the MillennialsMonday, June 13, 2011                          14
Millennials, b. 1982-2001         Turning 10-29 years old in 2011         Sometimes called “Gen Y”                        ...
The Sunshine               GenerationMonday, June 13, 2011         16
30 is the new 20         Adulthood is being pushed back.Monday, June 13, 2011                      17
Live First, Work Second         Where I live is as important as where I work.Monday, June 13, 2011                        ...
Digital Natives           Life online IS life.Monday, June 13, 2011             19
Two & half year old Meets the iPadMonday, June 13, 2011                               20
Millenials: Attitude towards the Legalization of Gay Marriage                                 50            50           4...
I’m skeptical.         More people under 40 believe they will see         a UFO than receive Social Security.             ...
How to engage Millennials...Monday, June 13, 2011                                  23
Make it the default.Monday, June 13, 2011                          24
Dan Ariely’s TED talk (5:20)Monday, June 13, 2011                                  25
Make sure the right person                        asks.Monday, June 13, 2011                                26
I’m skeptical.         Next gen is more likely to donate when a         friend or family member asks.Monday, June 13, 2011...
Monday, June 13, 2011   28
Make sure the ask is                        positioned correctly.Monday, June 13, 2011                           29
We intervene not because of stories of                        desperate circumstances but when we                        c...
Monday, June 13, 2011   31
If one lesson is the need to emphasize                        hopefulness, the second is that                        story...
Monday, June 13, 2011   33
Donors didn’t want to help ease a crisis                        personified by a child; they just wanted                  ...
If I look at the          mass, I will never          act. If I look at the          one, I will.                        M...
Donation isn’t the final                        step.Monday, June 13, 2011                              36
The next generation is aching         to be a part of something larger than         themselvesMonday, June 13, 2011       ...
Make it mobile, allow the                    stories and registration to                    spread like a virus.Monday, Ju...
Monday, June 13, 2011   39
Thank you!Monday, June 13, 2011            40
Text “ngcRebecca” to 50500Monday, June 13, 2011                            41
Monday, June 13, 2011   42
www.nextgenerationconsulting.com/nextMonday, June 13, 2011                                           43
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Engaging Millennials as Organ Donors June 13 2011

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Rebecca Ryan gave this presentation on June 13, 2011 to Donate Life America. In it, she shares four techniques to increase the number of MIllennials who are registered organ donors. She uses Millennial research plus behavioral economics to shape her recommendations. You can reach Rebecca: rr@nextgenerationconsulting.com.

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Engaging Millennials as Organ Donors June 13 2011

  1. 1. Engaging the Next Generation Rebecca RyanMonday, June 13, 2011 1
  2. 2. Monday, June 13, 2011 2
  3. 3. Monday, June 13, 2011 3
  4. 4. Engaging the Next Generation Rebecca RyanMonday, June 13, 2011 4
  5. 5. Meet Alec LoorsMonday, June 13, 2011 5
  6. 6. Monday, June 13, 2011 6
  7. 7. Monday, June 13, 2011 7
  8. 8. Monday, June 13, 2011 8
  9. 9. Monday, June 13, 2011 9
  10. 10. I realize that climate change is going to affect my generation most, and I feel that we, as youth, need to do everything we can to solve this crisis, before anyone can tell us it’s impossible. Alec Loors, Kids vs. Global WarmingMonday, June 13, 2011 10
  11. 11. In his lifetime, Alec wants to stop global warming.Monday, June 13, 2011 11
  12. 12. Monday, June 13, 2011 12
  13. 13. Who is your Alec Loors?Monday, June 13, 2011 13
  14. 14. Meet the MillennialsMonday, June 13, 2011 14
  15. 15. Millennials, b. 1982-2001 Turning 10-29 years old in 2011 Sometimes called “Gen Y” 15Monday, June 13, 2011 15
  16. 16. The Sunshine GenerationMonday, June 13, 2011 16
  17. 17. 30 is the new 20 Adulthood is being pushed back.Monday, June 13, 2011 17
  18. 18. Live First, Work Second Where I live is as important as where I work.Monday, June 13, 2011 18
  19. 19. Digital Natives Life online IS life.Monday, June 13, 2011 19
  20. 20. Two & half year old Meets the iPadMonday, June 13, 2011 20
  21. 21. Millenials: Attitude towards the Legalization of Gay Marriage 50 50 40 36 30 20 14 10 0 Favor Oppose Undecided Source: Millenials: A Portrait of Generation Next, Pew Research CenterMonday, June 13, 2011 21
  22. 22. I’m skeptical. More people under 40 believe they will see a UFO than receive Social Security. Tech-savvy.Monday, June 13, 2011 22
  23. 23. How to engage Millennials...Monday, June 13, 2011 23
  24. 24. Make it the default.Monday, June 13, 2011 24
  25. 25. Dan Ariely’s TED talk (5:20)Monday, June 13, 2011 25
  26. 26. Make sure the right person asks.Monday, June 13, 2011 26
  27. 27. I’m skeptical. Next gen is more likely to donate when a friend or family member asks.Monday, June 13, 2011 27
  28. 28. Monday, June 13, 2011 28
  29. 29. Make sure the ask is positioned correctly.Monday, June 13, 2011 29
  30. 30. We intervene not because of stories of desperate circumstances but when we can be cheered up with positive stories of success and transformation. Nicolas KristofMonday, June 13, 2011 30
  31. 31. Monday, June 13, 2011 31
  32. 32. If one lesson is the need to emphasize hopefulness, the second is that storytelling needs to focus on an individual, not a group. Nicolas KristofMonday, June 13, 2011 32
  33. 33. Monday, June 13, 2011 33
  34. 34. Donors didn’t want to help ease a crisis personified by a child; they just wanted to help one person—and to hell with the crisis. Nicolas KristofMonday, June 13, 2011 34
  35. 35. If I look at the mass, I will never act. If I look at the one, I will. Mother TheresaMonday, June 13, 2011 35
  36. 36. Donation isn’t the final step.Monday, June 13, 2011 36
  37. 37. The next generation is aching to be a part of something larger than themselvesMonday, June 13, 2011 37
  38. 38. Make it mobile, allow the stories and registration to spread like a virus.Monday, June 13, 2011 38
  39. 39. Monday, June 13, 2011 39
  40. 40. Thank you!Monday, June 13, 2011 40
  41. 41. Text “ngcRebecca” to 50500Monday, June 13, 2011 41
  42. 42. Monday, June 13, 2011 42
  43. 43. www.nextgenerationconsulting.com/nextMonday, June 13, 2011 43

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