1. 20042004

2. Fiesta de Ahorros Facts
Since Jan. 02 – Jan 04 we have issued
over 2,500,000 samples at the Fiesta de
Ahorros
Since Jan. 02 – Jan 04 over 500,000
Customers have visited our Fiesta de
Ahorros Events
Since May 03 Our Avg. Event Attendance
has been 2,500+ Customers Per Event

3. Fiesta de Ahorros Parking Lot Event 2004

4. Fiesta de Ahorros 2004
Standard Package Includes:
· 8 Store Front Events
· 1-15 x 15 Inflatable Bounce House
· Sample & Coupon Distribution Opportunity
· Spin to Win Wheel (Current Premium Giveaway Vehicle)
· Balloon Arch & Columns
· Entertainment Center/Music & PA
· Color TV Raffle at Every Event
Current Media:
Food 4 Less Hispanic Mailer
-1.5 mil circ
Home Delivery
-100,000 Invitations per month
-Sample & Coupon Distribution Opportunity
30 Day Green Tags/TPR
In Store Product Display in all 55 Hispanic stores

5. Fiesta de Ahorros 2004
Home Delivery/El Ahorro:
- Targeted Store Specific Advertising
- 4 Pages per issue
- Food 4 Less Exclusivity
- Secured Back Page
- 6,250 Issues per event store
- 100,000 Monthly Home Delivered Issues
- Target Fiesta Event Stores
- Promote Store Specific Items:
- Carnicaria, Pharmacy, Grand Opening
- Coupon & Sample Distribution Opportunity

6. Fiesta de Ahorros 2004

7. Fiesta de Ahorros 2004
Premium/Purchase Incentive :
Concept: For every 3 featured brands you purchase you will
receive a Special Food 4 Less/Fiesta de Ahorros Coloring Book
**Sponsorship Opportunity Available**

8. TV Raffle :
No purchase necessary, anyone can enter to win a free 19
inch color TV. Winner to be selected at the Fiesta de Ahorros
Event the coming weekend. One TV will be Raffled off at
every Fiesta de Ahorros Event
TELEVISION GIVE AWAY ENTRY FORM
NAME____________________________________________
ADDRESS_________________________________________
CITY_______________
ZIP_________________ TEL # ( ) -
** Winners are drawn at 2:00 pm at the Fiesta de Ahorros
*****Winner need be present at drawing to claim prize or prize will be
forfeited and a substitute winner will be chosen at that time.
Fiesta de Ahorros 2004

9. Event Attendance
With the addition of theWith the addition of the
Targeted Home Delivery ourTargeted Home Delivery our
events have seen an 25% toevents have seen an 25% to
40% increase in Attendance!40% increase in Attendance!

10. FDA Attendance
2002 & 2003 FDA Attendance
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Jan
Feb
M
ar
A
pr
M
ay
Jun
Jul
A
ug
Sep
O
ct
Nov
Dec.
Jan
2003
Feb
M
ar
A
pr
M
ay
June
Jul
Months
Customers
Attendance

11. Event Entertainment
Spin Wheel
Bounce House
Product Give Away

12. Brand Booths
Beverage Center
Event Entertainment

13. Value Added Elements-Vehicles, Characters, Etc.

14. List of 2003 Participating Vendors
PepsiPepsi
KelloggsKelloggs
Foster FarmsFoster Farms
General MillsGeneral Mills
John MorrellJohn Morrell
Kens Salad DressingKens Salad Dressing
CloroxClorox
Pine SolPine Sol
PillsburyPillsbury
Las PalmasLas Palmas
LawrysLawrys
CaressCaress
ThermasilkThermasilk
Con AgraCon Agra
SnugglesSnuggles
HerdezHerdez
MagnoliaMagnolia
ShastaShasta
Hidden ValleyHidden Valley
KingsfordKingsford
CampbellsCampbells
ClamotoClamoto
ColgateColgate
KraftKraft
GladGlad
KrusteazKrusteaz
NutellaNutella
RocherRocher
Orchard JuiceOrchard Juice
MaruchanMaruchan
El PatoEl Pato
SparkletsSparklets
La VictoriaLa Victoria
TycoTyco
20032003
ParticipatingParticipating
BrandsBrands