Dunedin Feb 10

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Dunedin Feb 10

  1. 1. Online Marketing
  2. 2. <ul><li>TOOLS TO HELP MAKE YOUR LIFE EASIER! </li></ul><ul><li>Agent Pro – Add a personal profile or purchase advertising on individual suburbs </li></ul><ul><li>Featured Listings – attract up to 10 times the traffic to your listings </li></ul><ul><li>Email Alerts – helping you reach your target audience and keep up with new listings in your area </li></ul><ul><li>Blogs – set up a free blog using our Voices platform and establish yourself as the expert in your area </li></ul>
  3. 3. AGENT PRO
  4. 4. www.agentpro.co.nz
  5. 7. Purchase suburbs from as little as $15
  6. 8. Limited to three salespeople per suburb...
  7. 9. ...make sure you are one of them! ...this could be YOU!!
  8. 11. <ul><li>Agent Pro Benefits </li></ul><ul><li>Cost effective marketing </li></ul><ul><li>Massive coverage </li></ul><ul><li>Targeted audience </li></ul><ul><li>Working for you 24/7 </li></ul>
  9. 12. FEATURED LISTINGS
  10. 13. Featured Listings – only $250 per fortnight
  11. 14. limited to 3 per suburb
  12. 15. 10+ times the amount of traffic to your listing
  13. 17. Compare two similar listings
  14. 18. 217 views NON-FEATURED PROPERTY
  15. 19. 1855 views!! FEATURED PROPERTY
  16. 20. <ul><li>Featured Listings </li></ul><ul><li>Vendor paid marketing </li></ul><ul><li>Limited to three per suburb </li></ul><ul><li>Featured on homepage, district and suburb pages </li></ul><ul><li>Only $250 for a 2 week campaign </li></ul>
  17. 21. EMAIL ALERTS
  18. 22. Email alerts sent for all new listings
  19. 23. Set up your own email alerts...
  20. 24. ...and keep track of new listings in your suburb
  21. 25. NEW – open home email alerts
  22. 26. BLOGS
  23. 27. <ul><li>WHY BLOG? </li></ul><ul><li>Raise your online profile </li></ul><ul><li>Establish yourself as a subject matter expert </li></ul><ul><li>Reach people outside your database </li></ul><ul><li>An easy way to store and share your knowledge </li></ul><ul><li>Inexpensive marketing tool – doesn’t cost anything but your time </li></ul>
  24. 29. <ul><li>THINGS TO CONSIDER </li></ul><ul><li>BEFORE STARTING </li></ul><ul><li>Do I have the skills? </li></ul><ul><li>Do I have interesting insights to offer? </li></ul><ul><li>How much time will it take? </li></ul><ul><li>How will I promote my blog? </li></ul><ul><li>What will I write about? </li></ul>
  25. 30. <ul><li>STUCK FOR IDEAS? </li></ul><ul><li>Profile a local business </li></ul><ul><li>Write about upcoming community events </li></ul><ul><li>Provide a market update </li></ul><ul><li>Your comments on a newspaper article or other blog post </li></ul><ul><li>Use lists e.g. 5 reasons to live in... </li></ul>
  26. 31. PERSONALISE YOUR BLOG
  27. 32. <ul><li>5 basic things to remember </li></ul><ul><li>Be honest, genuine and personable </li></ul><ul><li>Make your posts short and regular </li></ul><ul><li>Be provocative at time </li></ul><ul><li>Link to others and encourage them to link to you </li></ul><ul><li>Use images to engage your audience </li></ul>
  28. 33. <ul><li>To Do List! </li></ul><ul><li>Ensure we have your correct email address and contact details – send yourself an email from one of your listings. </li></ul><ul><li>Register for Agent Pro and update your free </li></ul><ul><li>profile page. </li></ul><ul><li>Consider the benefits of featured advertising in the suburbs you work in. </li></ul><ul><li>Think about starting a blog. </li></ul><ul><li>Google yourself! </li></ul>
  29. 34. <ul><li>CONTACT US </li></ul><ul><li>0800 732 536 </li></ul><ul><li>[email_address] </li></ul>

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