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2018 EVENT REPORT
ATTENDEE PROFILE
OVERVIEW
FIVE YEARS OF CONSECUTIVE SHOW GROWTH!
TOTAL QUALIFIED ATTENDANCE
31,000+(all KBIS non-exhibiting categories plus IBS crossover)
TOTAL KBIS ATTENDANCE
42,000+(all KBIS registration categories plus IBS crossover)
DESIGN & CONSTRUCTION WEEK
ATTENDANCE
85,000
OVER
Å5%
INCREASE!
Å5%
INCREASE!
Kitchen & Bath Dealer 18%
Builder/Remodeler 15%
Cabinet Shop 11%
Kitchen & Bath Design Firm 10%
Interior Design Firm 7%
Plumbing Wholesale/Distributor 7%
Specialty Distributor 6%
Consulting Firm 5%
Independent Manufacturer's Rep Firm 4%
Fabricator 4%
Home Design Showroom 4%
Appliance Distributor 4%
Home Center 3%
Custom Builder 2%
Architectural Firm 1%
4%
ATTENDEE PROFILE
PRIMARY INDUSTRY SEGMENT
36%
35%
75%
First-timeAttendees AreOwners/Partners
ofattendeesdesignor
specifyresidentialkitchen
andbathproducts
Nearly
TOP PRODUCTS SPECIFIED
1. CABINETS & COUNTERTOPS
2. KITCHEN & BATH FIXTURES
& ACCESSORIES
3. NATURAL STONE/TILE
4. LARGE APPLIANCES
18%
15%
11%
10%7%
7%
6%
5%
4%
4%
4%
4%
3%
2%
1%
89%
of attendees came from the United States.
1. Florida 2. New York 3. California 4. Georgia 5. New Jersey
6. Illinois 7. Texas 8. Pennsylvania 9. North Carolina 10. Ohio
1. Canada 2. Mexico 3. China 4. South Korea 5. Italy
6. Costa Rica 7. Taiwan 8. Panama 9. Chile 10. Jamaica
TOP 10 STATES
IN ATTENDANCE:
TOP 10 INTERNATIONAL
COUNTRIES IN
ATTENDANCE:
2
1
4
6
7
8
9
10
3
5
ATTENDEE PROFILE
GLOBAL DRAW
59 13Countries countriesattended
fromCaribbean
(mostinanyregion)
International
Attendance:
78%
93%
80%
ofattendeesfeelKBIS
isa“mustattend”event
ofattendeessaidKBISwasmore
influentialtotheirpurchasing
decisionthanotheravailableoptions
ofattendeesfound
newproductsatKBIS
On average attendees plan to spend $2,789,830 with exhibitors.
ATTENDEE PROFILE
A MUST-ATTEND EVENT
PURCHASING IMPACT
ATTENDEE PROFILE
ATTENDEES TAKE ACTION
will visit
exhibitor’s
website
for more
information
61% will follow-up
with contacts/
leads from
exhibitors51% will contact
exhibitors when
purchasing
products/services
in the future
52%
MEDIA COVERAGE
421 790 $
14.2totalmedia
million+
readers/uniquevisitors
million+
inestimated
circulationvalue
MEDIA PARTNERS
MAJOR MEDIA COVERAGE
OFFICIAL PUBLICATION:
KBIS received significant media
coverage from major residential
design, kitchen and bath,
shelter and lifestyle media, as
well as relevant beat editors in
the Southeast US market.
SOCIAL IMPRESSIONS
BY CONVERSATIONS
#KBISBackyard 961,033
#BOK2018 2,857,991
#KBISKickoff 3,015,931
#KBISShowroom 538,970
#KBISNext 4,944,854
TOTAL SOCIAL REACH
132,109,286
40,000+
FOLLOWERS
Community doubled in size
over the 2018 show cycle!
Instagram Stories are a primary
source of engagement.
14,000+
PAGE LIKES
Increased 28%
year over year
26,000+
FOLLOWERS
884,000 impressions
in January
TOTAL SOCIAL ACTIONS
404,219
SOCIAL MEDIA
LIVE SOCIAL COVERAGE
On the show floor coverage used the latest tools available
on social media platforms including live broadcasting on
Facebook, Twitter and Instagram.
Live videos on the
show floor generated
53,300
VIEWS
SHOW FEATURESTESTIMONIALS
WHAT ATTENDEES
HAD TO SAY!
“An interesting insight to the North American
market, and a great opportunity to reconnect
withglobalproductsuppliers.”
Jason Enright, Director
Project Kitchens, New Zealand
“Asakitchendesigner,it’scriticaltoattendKBIS
if you want to stay on top of new introductions in
appliances, fixtures, hardware, stone materials
andmore!”
Sarah Robertson, Principal
Studio Dearborn
“I always find KBIS helps ignite my creativity
again. Seeing all the fresh possibilities sends
mehomewithnewinspiration.”
Tiare Noelani Pinto, CKD, President
Archipelago Hawaii
“I look forward to attending KBIS every year
for the unique opportunity to network, see new
product and contact new vendors all in one
building.”
Kim Whitby, Showroom Manager
VAMAC INC
“KBIS keeps you current in a quickly evolving
industry.”
Paul McAlary, President
Main Line Kitchen Design
“Anyone who is looking to bring more product
selections to their customers must go to this
show!”
Jennie Greening, Owner
Action Tops
WHAT EXHIBITORS
HAD TO SAY!
“Ifyouarelookingforawell-attendednational
show for the Kitchen and Bath Industry, The
NKBA and KBIS deliver!”
Steve Pless, National Sales Manager
John Boos & Co.
“KBIS - in conjunction with DCW - is a valuable
place to establish brand identity, generate
industry buzz and build sales pipeline. It brings
the best of the design, build, retail and media
worldstoonevenue.”
Greg Nixon, National Exhibit & Marketing Event Manager
BSH Home Appliances
“KBIS is the PREMIER industry event for any-
thing related to kitchen and bath. As a startup,
wehavereceivedconsiderableexposurethatwe
would not have achieved otherwise. Definitely a
"mustdo”event!”
Steve Waddell, Founder & CEO
NASONI
“KBIS provides more personal B2B opportuni-
ties with the decision makers that will use and
specify your product. It also offers a wealth of
opportunityforbrandexposurewithyoursocial
media, as well as other free and paid marketing
opportunities.“
Cathy Morgan, Brand Manager
Federal Brace
DESIGN IMPACTS LIVES PAVILION
Powered by ASID
NKBA PRESENTS KBISNEXT STAGE
Sponsored by HomeAdvisor
DESIGNBITES
DESIGN MILK X MODENUS TALKS LOUNGE
Presented by Liebherr
SHOW FEATURESSHOW FEATURES
SHOW FEATURESSHOW FEATURES
CEDIA TECHNOLOGY SOLUTIONS PAVILION
DISCOVERY DISTRICT
DCW OUTDOOR LIVING PAVILION
THE BACKYARD/FIRESIDE CHATS
SHOW FEATURESSPECIAL EVENTS
CHAMPAGNE & CUPCAKES, sponsored by
Signature Kitchen Suite and LG Electronics
OPENING PARTY – Gatsby Style, Featuring
Design Competition & Industry Awards
KEYNOTE PRESENTATION
with Cindy Allen: Pop Goes the Future
OPENING CEREMONIES
featuring Terry Bradshaw
SHOW FEATURESSPECIAL EVENTS
THE BASH
STATE OF THE ASSOCIATION/
STATE OF THE INDUSTRY
THIS OLD HOUSE GENERATION NEXT –
“Beers for Trade Careers” Party
BEST OF KBIS 2018
T h e W i n n e r s
Judging
Committee
P e o p l e ’s C h o i c e Aw a rd s
t BEST IN SHOW
Grid by Kallista
BEST OF KITCHEN: GOLD
Tresco Lighting by Rev-A-Shelf
BEST OF KITCHEN: SILVER
FlexWash + FlexDry by Samsung Electronics
t BEST OF BATH: GOLD
Grid by Kallista
BEST OF BATH: SILVER
D-KAURI designed by Daniel Germani for Cosentino
BEST OF SMART HOME TECHNOLOGY –
Front Load Washer with QuickDrive
by Samsung Electronics
CRAIG COUTURE
designer, Cypress Design
Company
JEREMY PARCELS, AKBD,
designer, Christopher’s
Kitchen  Bath
AUSTIN PIKE
principal and lead designer,
Showroom Marketing
SUZANNE SCOTT
lead designer and owner,
Suzanne Kristine Interiors
MOLLY SWITZER, AKBD,
principal designer and
owner, Molly N. Switzer
Designs
Miralis
Providence Door
Nasoni
Fontanina 2 Fountain
Faucet
Samsung Electronics
America, Inc.
Family Hub 3.0 Refrigerator
PEOPLE’S CHOICE AWARDBATH WINNER PEOPLE’S CHOICE AWARD
SMART HOME TECH WINNER
PEOPLE’S CHOICE AWARD
KITCHEN WINNER
BEST BOOTH 2018
BEST BOOTH SMALL
Thompson Traders
BEST BOOTH MEDIUM
Cabico Cabinetry
BEST BOOTH LARGE
Signature Kitchen Suite and LG
BEST BOOTH
HONORABLE MENTION
Francois  Co.
JK Cabinetry
Sicis North America
ADVISORY
BOARD
MEMBERS
JOE BAER
Co-founder, CEO and
Creative Director,
ZenGenius, Inc.
KIM BERNARD
Executive Director of
Facilities Design,
Walker Zanger
CHELSIE BUTLER
Executive Editor,
Kitchen  Bath
Business
ALISON EMBREY
MEDINA
Editor in Chief and
Associate Publisher,
design:retail
KEN NISCH
Chairman, JGA
AVINASH RAJAGOPAL
Editor in Chief,
Metropolis
OVERALL AWARD WINNER
Empire Kitchen  Bath
INDEPENDENT RETAIL
SHOWROOM LOCATIONS
(1-5 showroom locations)
SMALL: K2 Kitchens 
K2 Kitchens Design Group
MEDIUM: Häfele America Co.
LARGE: Empire Kitchen  Bath
MULTI LOCATION RETAIL
SHOWROOMS
(6+ showroom locations)
MEDIUM: Miele
LARGE: Ferguson Bath, Kitchen 
Lighting Gallery – Naples
SPONSORED BY
SEE YOU
NEXT YEAR!
February 19-21, 2019
Las Vegas, Nevada
MARIA HILL
Account Executive
Companies A-E, #, Italy and Spain
770.291.5419 maria.hill@emeraldexpo.com
AMY HORNBY
Associate Show Director
Companies F-N, France and Germany
770.291.5434 amy.hornby@emeraldexpo.com
DIANA GALLAGHER
Account Executive
Companies O-Z and Asia
770.291.5436 diana.gallagher@emeraldexpo.com
LIZ HITCHCOCK
All Categories
770.291.5426
liz.hitchcock@ emeraldexpo.com
MARKETING
Rebecca Corbett, Marketing Director
770.291.5466 / rebecca.corbett@emeraldexpo.com
PUBLIC RELATIONS
Beth Meiklejohn, White Good
717.396.0200 / KBISPR@whitegood.com
EXHIBIT SALES

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KBIS 2018 Event Report

  • 2. ATTENDEE PROFILE OVERVIEW FIVE YEARS OF CONSECUTIVE SHOW GROWTH! TOTAL QUALIFIED ATTENDANCE 31,000+(all KBIS non-exhibiting categories plus IBS crossover) TOTAL KBIS ATTENDANCE 42,000+(all KBIS registration categories plus IBS crossover) DESIGN & CONSTRUCTION WEEK ATTENDANCE 85,000 OVER Å5% INCREASE! Å5% INCREASE!
  • 3. Kitchen & Bath Dealer 18% Builder/Remodeler 15% Cabinet Shop 11% Kitchen & Bath Design Firm 10% Interior Design Firm 7% Plumbing Wholesale/Distributor 7% Specialty Distributor 6% Consulting Firm 5% Independent Manufacturer's Rep Firm 4% Fabricator 4% Home Design Showroom 4% Appliance Distributor 4% Home Center 3% Custom Builder 2% Architectural Firm 1% 4% ATTENDEE PROFILE PRIMARY INDUSTRY SEGMENT 36% 35% 75% First-timeAttendees AreOwners/Partners ofattendeesdesignor specifyresidentialkitchen andbathproducts Nearly TOP PRODUCTS SPECIFIED 1. CABINETS & COUNTERTOPS 2. KITCHEN & BATH FIXTURES & ACCESSORIES 3. NATURAL STONE/TILE 4. LARGE APPLIANCES 18% 15% 11% 10%7% 7% 6% 5% 4% 4% 4% 4% 3% 2% 1%
  • 4. 89% of attendees came from the United States. 1. Florida 2. New York 3. California 4. Georgia 5. New Jersey 6. Illinois 7. Texas 8. Pennsylvania 9. North Carolina 10. Ohio 1. Canada 2. Mexico 3. China 4. South Korea 5. Italy 6. Costa Rica 7. Taiwan 8. Panama 9. Chile 10. Jamaica TOP 10 STATES IN ATTENDANCE: TOP 10 INTERNATIONAL COUNTRIES IN ATTENDANCE: 2 1 4 6 7 8 9 10 3 5 ATTENDEE PROFILE GLOBAL DRAW 59 13Countries countriesattended fromCaribbean (mostinanyregion) International Attendance:
  • 6. ATTENDEE PROFILE ATTENDEES TAKE ACTION will visit exhibitor’s website for more information 61% will follow-up with contacts/ leads from exhibitors51% will contact exhibitors when purchasing products/services in the future 52%
  • 7. MEDIA COVERAGE 421 790 $ 14.2totalmedia million+ readers/uniquevisitors million+ inestimated circulationvalue MEDIA PARTNERS MAJOR MEDIA COVERAGE OFFICIAL PUBLICATION: KBIS received significant media coverage from major residential design, kitchen and bath, shelter and lifestyle media, as well as relevant beat editors in the Southeast US market.
  • 8. SOCIAL IMPRESSIONS BY CONVERSATIONS #KBISBackyard 961,033 #BOK2018 2,857,991 #KBISKickoff 3,015,931 #KBISShowroom 538,970 #KBISNext 4,944,854 TOTAL SOCIAL REACH 132,109,286 40,000+ FOLLOWERS Community doubled in size over the 2018 show cycle! Instagram Stories are a primary source of engagement. 14,000+ PAGE LIKES Increased 28% year over year 26,000+ FOLLOWERS 884,000 impressions in January TOTAL SOCIAL ACTIONS 404,219 SOCIAL MEDIA LIVE SOCIAL COVERAGE On the show floor coverage used the latest tools available on social media platforms including live broadcasting on Facebook, Twitter and Instagram. Live videos on the show floor generated 53,300 VIEWS
  • 9. SHOW FEATURESTESTIMONIALS WHAT ATTENDEES HAD TO SAY! “An interesting insight to the North American market, and a great opportunity to reconnect withglobalproductsuppliers.” Jason Enright, Director Project Kitchens, New Zealand “Asakitchendesigner,it’scriticaltoattendKBIS if you want to stay on top of new introductions in appliances, fixtures, hardware, stone materials andmore!” Sarah Robertson, Principal Studio Dearborn “I always find KBIS helps ignite my creativity again. Seeing all the fresh possibilities sends mehomewithnewinspiration.” Tiare Noelani Pinto, CKD, President Archipelago Hawaii “I look forward to attending KBIS every year for the unique opportunity to network, see new product and contact new vendors all in one building.” Kim Whitby, Showroom Manager VAMAC INC “KBIS keeps you current in a quickly evolving industry.” Paul McAlary, President Main Line Kitchen Design “Anyone who is looking to bring more product selections to their customers must go to this show!” Jennie Greening, Owner Action Tops WHAT EXHIBITORS HAD TO SAY! “Ifyouarelookingforawell-attendednational show for the Kitchen and Bath Industry, The NKBA and KBIS deliver!” Steve Pless, National Sales Manager John Boos & Co. “KBIS - in conjunction with DCW - is a valuable place to establish brand identity, generate industry buzz and build sales pipeline. It brings the best of the design, build, retail and media worldstoonevenue.” Greg Nixon, National Exhibit & Marketing Event Manager BSH Home Appliances “KBIS is the PREMIER industry event for any- thing related to kitchen and bath. As a startup, wehavereceivedconsiderableexposurethatwe would not have achieved otherwise. Definitely a "mustdo”event!” Steve Waddell, Founder & CEO NASONI “KBIS provides more personal B2B opportuni- ties with the decision makers that will use and specify your product. It also offers a wealth of opportunityforbrandexposurewithyoursocial media, as well as other free and paid marketing opportunities.“ Cathy Morgan, Brand Manager Federal Brace
  • 10. DESIGN IMPACTS LIVES PAVILION Powered by ASID NKBA PRESENTS KBISNEXT STAGE Sponsored by HomeAdvisor DESIGNBITES DESIGN MILK X MODENUS TALKS LOUNGE Presented by Liebherr SHOW FEATURESSHOW FEATURES
  • 11. SHOW FEATURESSHOW FEATURES CEDIA TECHNOLOGY SOLUTIONS PAVILION DISCOVERY DISTRICT DCW OUTDOOR LIVING PAVILION THE BACKYARD/FIRESIDE CHATS
  • 12. SHOW FEATURESSPECIAL EVENTS CHAMPAGNE & CUPCAKES, sponsored by Signature Kitchen Suite and LG Electronics OPENING PARTY – Gatsby Style, Featuring Design Competition & Industry Awards KEYNOTE PRESENTATION with Cindy Allen: Pop Goes the Future OPENING CEREMONIES featuring Terry Bradshaw
  • 13. SHOW FEATURESSPECIAL EVENTS THE BASH STATE OF THE ASSOCIATION/ STATE OF THE INDUSTRY THIS OLD HOUSE GENERATION NEXT – “Beers for Trade Careers” Party
  • 14. BEST OF KBIS 2018 T h e W i n n e r s Judging Committee P e o p l e ’s C h o i c e Aw a rd s t BEST IN SHOW Grid by Kallista BEST OF KITCHEN: GOLD Tresco Lighting by Rev-A-Shelf BEST OF KITCHEN: SILVER FlexWash + FlexDry by Samsung Electronics t BEST OF BATH: GOLD Grid by Kallista BEST OF BATH: SILVER D-KAURI designed by Daniel Germani for Cosentino BEST OF SMART HOME TECHNOLOGY – Front Load Washer with QuickDrive by Samsung Electronics CRAIG COUTURE designer, Cypress Design Company JEREMY PARCELS, AKBD, designer, Christopher’s Kitchen Bath AUSTIN PIKE principal and lead designer, Showroom Marketing SUZANNE SCOTT lead designer and owner, Suzanne Kristine Interiors MOLLY SWITZER, AKBD, principal designer and owner, Molly N. Switzer Designs Miralis Providence Door Nasoni Fontanina 2 Fountain Faucet Samsung Electronics America, Inc. Family Hub 3.0 Refrigerator PEOPLE’S CHOICE AWARDBATH WINNER PEOPLE’S CHOICE AWARD SMART HOME TECH WINNER PEOPLE’S CHOICE AWARD KITCHEN WINNER
  • 15. BEST BOOTH 2018 BEST BOOTH SMALL Thompson Traders BEST BOOTH MEDIUM Cabico Cabinetry BEST BOOTH LARGE Signature Kitchen Suite and LG BEST BOOTH HONORABLE MENTION Francois Co. JK Cabinetry Sicis North America
  • 16. ADVISORY BOARD MEMBERS JOE BAER Co-founder, CEO and Creative Director, ZenGenius, Inc. KIM BERNARD Executive Director of Facilities Design, Walker Zanger CHELSIE BUTLER Executive Editor, Kitchen Bath Business ALISON EMBREY MEDINA Editor in Chief and Associate Publisher, design:retail KEN NISCH Chairman, JGA AVINASH RAJAGOPAL Editor in Chief, Metropolis OVERALL AWARD WINNER Empire Kitchen Bath INDEPENDENT RETAIL SHOWROOM LOCATIONS (1-5 showroom locations) SMALL: K2 Kitchens K2 Kitchens Design Group MEDIUM: Häfele America Co. LARGE: Empire Kitchen Bath MULTI LOCATION RETAIL SHOWROOMS (6+ showroom locations) MEDIUM: Miele LARGE: Ferguson Bath, Kitchen Lighting Gallery – Naples SPONSORED BY
  • 17. SEE YOU NEXT YEAR! February 19-21, 2019 Las Vegas, Nevada MARIA HILL Account Executive Companies A-E, #, Italy and Spain 770.291.5419 maria.hill@emeraldexpo.com AMY HORNBY Associate Show Director Companies F-N, France and Germany 770.291.5434 amy.hornby@emeraldexpo.com DIANA GALLAGHER Account Executive Companies O-Z and Asia 770.291.5436 diana.gallagher@emeraldexpo.com LIZ HITCHCOCK All Categories 770.291.5426 liz.hitchcock@ emeraldexpo.com MARKETING Rebecca Corbett, Marketing Director 770.291.5466 / rebecca.corbett@emeraldexpo.com PUBLIC RELATIONS Beth Meiklejohn, White Good 717.396.0200 / KBISPR@whitegood.com EXHIBIT SALES