Saentys-CaseStudies.pdf

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The document describes 6 science parks or mixed-use developments in the United Kingdom and Switzerland, including the clients, countries, target markets of investment, and marketing tools used for each one. The developments are Oxford Science Park, Paddington Central, Biopark, Nicholson Quarter, Mount Pleasant, and Discovery Park. The clients and marketing tools included branding, print, digital, and social media.

Marketing

Biopark
CLIENT
COUNTRY
MARKET
MARKETING TOOLS
Premier Properties
Switzerland
Investment
Branding, print, digital

Nicholson Quarter
CLIENT
COUNTRY
MARKET
MARKETING TOOLS
Knight Frank / Areli / Tikehau Capital
United Kingdom
Investment
Print

CLIENT
COUNTRY
MARKET
MARKETING TOOLS
Post Office
United Kingdom
Mixe-use investment
Branding, print, digital
Mount Pleasant

Discovery Park
CLIENT
COUNTRY
MARKET
MARKETING TOOLS
Pfizer
United Kingdom
Investment
Branding, print

Camden Quarter
CLIENT
COUNTRY
MARKET
MARKETING TOOLS
Morrison’s & Camden Council
United Kingdom
Mixed use
Branding, digital, print

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