2. • We are a platform that
services the caterers and
their customers by offering
unsold dates at discounted
prices.
What is Book It
Banquets?
3. Catering Opportunity
$12 billion a year
CATERING INDUSTRY
WEDDING INDUSTRY
$60 billion a year
150,000
CATERERS IN U.S.
2.4 million every year
WEDDINGS PERFORMED IN U.S.
4.
5.
6. Problem
• Caterers are unable to sell all of
their dates
• 20 – 30% of premium dates go
unsold
• $3 billion dollar missed opportunity
• Caterers also lose out on
marketing opportunities
• Users cannot always afford to pay
the heavy markups
7. Solution
• Utilize our personal relationships
with caterers to get the best deals on
unsold dates
• Create a platform for caterers to
advertise these dates
• Caterers are happy to sell their dates
• Users are happy to obtain
discounted rates
8. Team Overview
SALES TEAM
• Philip Friedman
• Aaron Neyrus
DEVELOPMENT AND DESIGN TEAM
• Munir Safi
• Raymond Stump
• Rishabh Bhardwaj
ADVISORY BOARD
• Don Scifres (Co-Founder and Managing
Partner of Vision Tech)
• Les Friedman (Partner and Co-Founder
of Northern Valley Affairs, Classical
Caterers, Exquisite Affairs Caterers)
9. Competitors
WEDDING WIRE, THE KNOT, CANCELED
WEDDINGS
• High Lead Generation, but Poor
Conversion Rates
• Many Caterers sign up for several of
these sites, but are not able to track
their ROI
10. Phase 1
• 4 out of the 5 most expensive places to get
married are in the New York/New Jersey area
$76,328
New York - Manhattan
$55,327
New York - Long Island
$53,986
New Jersey - North/Central
$52,954
New York - Westchester/Hudson Valley
$50,934
Illinois - Chicago
1.
2.
3.
4.
5.
11. How we make money
SUBSCRIPTION BASED MODEL
• Caterers pay us to display their
dates
• Tiered Based Pricing
• Users pay nothing
WHY
• Catering Industry is a cash business
and hard to keep track of exact sales
• Similar digital marketing sites
(Wedding Wire, The knot) employs
the same model
12. Financial Projections
0
125
250
375
500
Year 1 Year 2 Year 3 Year 4
Caterers Florists DJ/Live Entertainment
Assumptions:
• Investment: 130K
• Business entities will be given discounts to
pay in advance to create cash flow
13. Finding Our Users
• Facebook Ads
• Google Adwords
• NY Bride and other Bridal
Magazines
• Target User
• 25-30 year old female within
the NY/Tri-State Area
14. Go to Market Strategy
Year 1
Utilize the connections we
currently have in the New
York Tri Stare area
Show proof of concept
within that area
Year 2
Expand to Florida and start
adding alternative business
categories
Look to partner with
someone in the Mid
West (Chicago)
Year 3 Look to expand to the West
Coast
15. Exit Strategy
WEDDING WIRE HAS BEEN ACQUIRING
COMPANIES AT A RAPID RATE
• Gayweddings.com
• Bodas.Net
• Wedding Planner, S.L. based
in Barcelona
• Project Wedding
• NewlyWish
7.7 MILLION VALUATION
• Based on a 7x multiple of
at year 3
• 500 business entities
16. Use of Funds
• Sales & Marketing
• Product Development &
Maintenance
• Establishing Cash Flow
18. 22 April, 2016 30 April, 2016 Bloomington Indiana
Plan your perfect event and get the best deal
while still having a wide selection of caterers and halls to choose from!
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April 2016
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