1. Rayland Felts
20002 Johnson Drive | Abingdon, Virginia 24211 | raylandfelts@gmail.com | www.raylandfelts.wix.com/home
Profile
Digital Media designer with 15 years of digital platform design experience. Strong graphic design and
fine-arts background. An out-of-the box thinker who thrives on difficult situations which require quick
problem solving skills. Extensive experience in conceptualizing and crafting identity and branding for
specific objectives. Valuable knowledge of graphic, illustration, video and 3D programs.
Professional Skills
Creative Technical Skills
• Utilized design, video, and 3D rendering software including: Cinema 4D, Adobe Photoshop,
Illustrator, Premiere, Dreamweaver, After Effects, Blender, and various plug-ins.
• Scripted in HTML, ActionScript, CSS, and Java.
• Researched new software and design concepts.
• Formed designs, concepts, and sample layouts based on knowledge of layout principles and
aesthetic design concepts.
• Designed complex graphics and animation using independent judgement, creativity, and
computer programs.
Graphic Design Skills
• Conceptualized identity by creating logos and branding based on client needs.
• Created graphic and 3D artworks to be used for promotional materials, fliers, handbills, show
flyers, album artwork, tee-shirt graphics, high fashion garments, web-sites, and advertisements.
• Sketched pen-and-paper images to be scanned, edited, colored textured, or animated by
computer.
• Delivered projects under tight deadlines for freelance clients, companies, and managers.
• Presented drafts, ideas, and sketches to clients before proceeding with final design phase.
• Produced commercials, promotional videos, advertisements, and music videos for online and
television broadcast.
• Maintained digital archive images, photos, videos, and previous work products.
Art Direction Skills
• Managed accounts and projects, working within budget, and scheduling requirements.
• Formulated basic layout design or presentation approach.
• Specified material details, such as style and size of type, photographs, graphics, animation,
video, and sound.
• Reviewed and approved art materials, copy materials, and proofs of printed copy developed by
staff members.
• Studied current trends and new technology, such as printing production techniques, computer
software, and design trends.
Communication Skills
• Conferred with clients and managers to determine objectives, budget, background information,
presentation approaches, styles, and techniques.
• Collaborated with subcontractors and discussed orders, pricing, and scheduling.
• Provided clear, concise, and executable guidance to team members.
• Communicated creative, technical, and conceptual ideas to supervisors and team members.
• Excelled under pressure while keeping team moral high.

2. Work History
Greenhouse Lounge, Jacksonville, Florida 32240
Creative Director/Graphic Designer/Drummer February 2012- Present
Starseed International, Asheville, North Carolina 28801
Clothing Designer/Graphic Designer March 2013- February 2014
Love is Earth, Nashville, Tennessee 37208
Graphic Designer May 2012- February 2013
Full Circle Productions, Nashville, Tennessee 37215
Graphic Designer June 2011- May 2012
Barter Theatre, Abingdon, Virginia 24211
Videographer December 2010- June 2011
Far-less, Marion, Virginia 24354
Creative Director/Graphic Designer/Drummer May 2001- June 2006
Freelance Clients: Moodgodess Entertainment, TWO FRESH, Ziggurat Records, HeRobust, Sir Charles,
Lightspeed Providers, Silent Circus, Zachy Nix, MTNDUB, Lightswitch, Purpl Monk, MZG, Truly
Grimy, Outer Order, MC Miyagi, Tooth and Nail Records, Solid-State Records, CosMoore, and
DrumVsSpeaker.
Education
Bachelor of Science, Interactive Digital Media — Minor, Art August 2007- December 2010
East Tennessee State University, Johnson City, Tennessee 37604
Completed Coursework, Industrial Design August 2003- May 2004
Virginia Tech, Blacksburg, Virginia 24060
Memberships and Affiliations
• Creative Director, National Student Advertising Competition (NSAC) for State Farm in Mobile,
Alabama. Placed 3rd in rebranding State Farm Insurance identity to appeal to the 18-25 year old
demographic.
• Member, American Advertising Federation (AAF)
• Member, American Society of Composers, Authors, & Publishers (ASCAP)
References
Susan Copeland, President, SCOPE Marketing & PR Inc.
19742 McCray Drive, Abingdon, Virginia 24211
susancope@comcast.net, 276.628.7249
DR Mullins, Retired Head Scenic Designer, Barter Theatre
332 Bill Jenkins Lane, Shady Valley, Tennessee 37688
dharmullins@gmail.com, 276.206.4470
Dr. Stephen Marshall, AssociateProfessor of Advertising, East Tennessee State University
1276 Gilbreath Dr, Johnson City, Tennessee 37604
marshals@mail.etsu.edu, 423.741.7317