Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Adop%ng	#Mobile	Research	to		
Social	Media	language		
	
Edward	Appleton	&	Anton	Kozka	
	
Happy	Thinking	People
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Bla	Bla	Bla	Bla-Bla-Bla!	
No	Way!	Bla-Bla-
Blaaaa!	
HAHAHA!	
Bla!	
A	new	age	of	
communica%on
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
ADempt	No.	1:	
Lost	for	Words?
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
ADempt	No.	2:	
Lost	for	Memes?
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Emo%ons	
everywhere!
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
They	key	to	augmented	pictures:	
Social	Media	Language
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
What	does	it	mean	
for	market	research?
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Why	don’t	you	show	
me	how	you	feel…
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
On	scale	from	1	to	10,	
how	much	did	you…
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Fluency	in	Social	Media	
Language	is	required
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Be	encouraging	and	
show	yourself!
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Augmented	pictures	as	an	
add-on,	not	a	stand	alone
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Ready?	Let’s	do	
this!
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Thank	You!	
	
	
ANTON	KOZKA	
anton.kozka@happythinkingpeople.com	
EDWARD	APPLETON	
edward.appleton@happythinkingpeople.com
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
Mobile
Q	&	A	
Edward	Appleton	&	Anton	Kozka	
Happy	Thinking	People	
Ray	Poynter	
The	Future	Place

Adapting #Mobile to Social Media Language 