Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Adop%ng	#mobile	research	to	Social	Media	language		
Edward	Appleton	&	Anton	Kozka,	Happy	Thinking	People	
	
	
Maximizing
M...
Upcoming SlideShare
Loading in …5
×

Adapting #Mobile to Social Media Language 

156 views

Published on

Mobile communication is becoming increasingly visual – think Instagram, Snapchat, YouTube; the use of filters, emojis and storylines is also on the up. Is research adapting quickly enough to this Social Media-inspired, visual-first approach? We conducted a word-deprivation study where we encouraged participants to use filters, hashtags, emojis and zero words to understand how a traditional mobile ethnography approach could not only include modern social-media inspired communication but truly benefit from it and deliver richer results.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Adapting #Mobile to Social Media Language 

  1. 1. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Adop%ng #Mobile Research to Social Media language Edward Appleton & Anton Kozka Happy Thinking People
  2. 2. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Bla Bla Bla Bla-Bla-Bla! No Way! Bla-Bla- Blaaaa! HAHAHA! Bla! A new age of communica%on
  3. 3. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile ADempt No. 1: Lost for Words?
  4. 4. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile ADempt No. 2: Lost for Memes?
  5. 5. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Emo%ons everywhere!
  6. 6. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile They key to augmented pictures: Social Media Language
  7. 7. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile What does it mean for market research?
  8. 8. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Why don’t you show me how you feel…
  9. 9. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile On scale from 1 to 10, how much did you…
  10. 10. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Fluency in Social Media Language is required
  11. 11. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Be encouraging and show yourself!
  12. 12. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Augmented pictures as an add-on, not a stand alone
  13. 13. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Ready? Let’s do this!
  14. 14. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Thank You! ANTON KOZKA anton.kozka@happythinkingpeople.com EDWARD APPLETON edward.appleton@happythinkingpeople.com
  15. 15. Adop%ng #mobile research to Social Media language Edward Appleton & Anton Kozka, Happy Thinking People Maximizing Mobile Q & A Edward Appleton & Anton Kozka Happy Thinking People Ray Poynter The Future Place

×