SlideShare a Scribd company logo
1 of 47
Download to read offline
LINE 與他的快樂夥伴
STORIES OF 2017
⽤用 LINE 搞定叫⾞車車需求
⽤用 LINE 搞定叫⾞車車需求
• 提供多種付款⽅方式,若若使⽤用

LINE Pay 會回饋 LINE Point
⽤用 LINE 搞定叫⾞車車需求
• 提供多種付款⽅方式,若若使⽤用

LINE Pay 會回饋 LINE Point
• 和 Uber ⼀一樣有司機端 App
⽤用 LINE 搞定叫⾞車車需求
• 和 Uber ⼀一樣有司機端 App
• 提供多種付款⽅方式,若若使⽤用

LINE Pay 會回饋 LINE Point
• 18 家⾞車車⾏行行、4,500 司機登錄

⼀一天完成 1,000 個⾏行行程
2 ⼈人⽤用 30 天打造 TaxiGo
ChuMe
ChuMe
• 特⾊色 - 揪團訂飲料
ChuMe
• 特⾊色 - 揪團訂飲料
• 平均訂飲料數量量增加
ChuMe
• 特⾊色 - 揪團訂飲料
• 平均訂飲料數量量增加
• ⼤大幅提昇回購率
ChuMe
• 特⾊色 - 揪團訂飲料
• 平均訂飲料數量量增加
• ⼤大幅提昇回購率
有架上版 app 也有 LINE 的聊天機器⼈人
未來來展望
• 結合⼤大數據提供股票資訊
• 與 AI 結合,加入⾃自然語⾔言辨識功能,

實現真正的聊天買股票
• 即時查詢股票(⽂文字、K線)
• 萬⼈人預測⼤大盤
現有功能
• 客服起家
• 智慧社群⾏行行銷
• 智能客服Tonii
7x24 服務不間斷
接待⼈人次無上限
解決80%重複問題
100%即時回覆
7x24 服務不間斷
接待⼈人次無上限
解決80%重複問題
100%即時回覆
⼀一對⼀一顧問式服務
• 在店外享受客製化服務
• 在店外成交訂單
LINE官⽅方帳號變成⼀一個⾏行行動⾨門市
? ? ?
受眾⾏行行銷
• 產品鎖定客⼾戶喜好
• 避免使⽤用者收到不感興趣推撥
• 避免被封鎖
客服查詢
• 提供使⽤用者最新產品資訊
• 減少重複性問題的回覆
• 使⽤用者可查詢附近店家
• 使⽤用者搜尋點擊率排⾏行行
產品訂購
• 後台統⼀一訂單
• 不⽤用外部連結導購
• 即時刷卡完成訂單
諮詢預約
• 提前通知客⼾戶
• 整合預約時刻表
• 免客服⼈人員處理理
優惠分享
• 使⽤用者快速分享活動資訊或

優惠折扣
我:你可以聊天嗎
BOT:您已進入真⼈人⼀一對⼀一模式
我:...
對話式介⾯面服務
• 功能簡單、⽬目標明確的服務,適合使⽤用 CUI 介⾯面
對話式介⾯面服務
• 功能簡單、⽬目標明確的服務,適合使⽤用 CUI 介⾯面
• 利利⽤用 LINE、Facebook Messenger 做為入⼝口,

不需額外安裝 app
對話式介⾯面服務
• 功能簡單、⽬目標明確的服務,適合使⽤用 CUI 介⾯面
• 利利⽤用 LINE、Facebook Messenger 做為入⼝口,

不需額外安裝 app
• iOS & Android 通吃
對話式介⾯面服務
企業 Chat Bot ⾏行行銷、客服解決⽅方案
• 少量量商品呈現
企業 Chat Bot ⾏行行銷、客服解決⽅方案
• 機器⼈人客服系統,解決重複的問題
• 少量量商品呈現
企業 Chat Bot ⾏行行銷、客服解決⽅方案
• 聊天機器⼈人還在起步階段,未來來⾃自然語⾔言辨識會逐漸成熟
• 機器⼈人客服系統,解決重複的問題
• 少量量商品呈現
企業 Chat Bot ⾏行行銷、客服解決⽅方案
Line tech pulse 2017

More Related Content

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Featured (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Line tech pulse 2017