Recommended
More Related Content
More from Ravi Verma
Recently uploaded
Recently uploaded (20)
Mauka mauka
- 1. #MAUKAMAUKA MAUKA MAUKA PRESENTED BY: NEETU SINGH MHD. ALI SAKSHI SRIVASTAVA RISHABH CHAUHAN
- 2. #MAUKAMAUKA Star Sports Star Sport leading sports broadcasting network in India, Owned by - 21st Century Fox Subsidiaries - STAR TV and Fox Networks Group Formed as - ESPN STAR Sports (joint venture between ESPN Inc. and News Corporation in 1994) Founded - 1st Jan 1994 CEO – Mr. Peter Hutton Headquarter - Gurgaon, India. It operates 25 STAR Sports branded Television networks and 3 broadband sports networks throughout Asia, transmitting in 5 languages (English, Cantonese, Hindi, Korean and Mandarin)
- 3. #MAUKAMAUKA CEO - Mr. Peter Hutton
- 4. #MAUKAMAUKA Events currently in their portfolio include o The X Games Asia o 9 Ball Tour o KL World 5's Futsal o Cartier Polo o Formula Drift Singapore o Nations Cup Netball o Indian Hockey League and World Pool Championship o Cricket
- 5. #MAUKAMAUKA Mauka Mauka Mauka Mauka begins in March 1992 Karachi against India Campaign which was out-of-the-box was the Mauka Mauka campaign by Star Sports The advertisement series, which was first launched ahead of India's opening World Cup match against Pakistan The “Mauka" campaign hit over 30 million views making it the most viewed advertisement series during the World Cup
- 6. #MAUKAMAUKA Each ad-film in the campaign connected fans passion to the game of cricket Star's creative head, Mr. Juju Basu and his team member Mr. Mustafa Rangawala came out with a creative brief wanting to capture the anguish of a Pakistani fan
- 7. #MAUKAMAUKA Was Mauka Mauka Really Successful? Mauka Mauka mini series - 20 million+ views on their YouTube videos According to Forbes - The second best sports ad campaign of 2015 Defeated core ad campaign of brand Nike featuring Cristiano Ronaldo and few other stars Started off as an ad for the Indo-Pak match became a series of sorts for every India match in 2015 World Cup
- 8. #MAUKAMAUKA #MAUKAMAUKA was most talked about during INDIA VS SOUTH AFRICA match 1.5Lac Mentions 3
- 9. #MAUKAMAUKA Competitions Of Mauka Mauka In 2015 Sports Ad Campaigns England Sports Council - #ThisGirlCan Canadian Football League - #IsItJuneYet London Marathon – Bookies Betfair Reebok – Subway Pump Battle
- 10. #MAUKAMAUKA Mauka Mauka Reach Mauka Mauka was tweeted during the deciding football match of Manchester United and Arsenal in March 2015, English Premier League Actor Leonardo Di Caprio was also not left out of this Mauka Mauka fever when he was tagged in a tweet relating to his Oscar nomination in 2015
- 11. #MAUKAMAUKA Famous Brands Joining Mauka Mauka Fever
- 12. #MAUKAMAUKA Mauka Mauka Ad Appeal Brand Guru Jagdeep Kapoor, Chairman and Managing Director, Samsika Saurabh Uboweja, Founder, CEO & Director, Brand Strategy at Brands of Desire The single biggest USP is: Timing.
- 13. #MAUKAMAUKA Mr. Suresh Triveni , Mr. Vinayak Salvi, Ms. Ketaki Guhagarkar Surve and Mr. Rohan Utpat
- 15. #MAUKAMAUKA
- 16. #MAUKAMAUKA
- 20. #MAUKAMAUKA
- 21. #MAUKAMAUKA A NEW STAR In The Process Star Sports Has Unbelievably Rebuilt And Reposition Their Brand In A Completely Fresh Manner Whether Star Sports Keeps Up With The Momentum Or Not.? Whether India Will Win The World Cup Or Not - Time Will Tell.? But As Of Now, Are We Witnessing The Biggest Cricket Campaign Ever, Really!
- 24. #MAUKAMAUKA Nothing Official About It (Pepsi)
- 25. #MAUKAMAUKA Bring It On (Adidas)
- 26. #MAUKAMAUKA "Given how traditional and social media is interconnected today, we can say it has been one of the best campaigns. In fact, it has all the attributes of a viral. Content that polarizes or unites public opinion has the ability to go viral if the context is relevant.“ – Uboweja
- 27. #MAUKAMAUKA "I would definitely place it right on top in terms of cricket since its timeliness, use of appropriate language, its connection with the viewer and its anticipatory preparation, (based on results of the match) gives it an edge. The best response is when one viewer a little later meets another viewer and asks, "Are, have you seen the Mauka Mauka ad?” – Mr. Kapoor
- 29. #MAUKAMAUKA 8,000 6,000 4,000 2,000 0 10,000 12,000 14,000 16,000 18,000 20,000 0 5,00,00 0 10,00,00 0 15,00,00 0 20,00,00 0 25,00,00 0 30,00,00 0 35,00,00 0 Like s IND Vs PAK IND Vs SA IND Vs BAN IND Vs WI IND Vs IRE IND Vs UAE Performance Mauka Mauka ad on IND Vs PAK got Maximum likes and views 4
- 37. #MAUKAMAUKA Mauka Mauka Reaches Football
- 38. #MAUKAMAUKA Mauka Mauka Made It To The Oscars Too
- 39. #MAUKAMAUKA Mauka Mauka Joins Politics
- 40. #MAUKAMAUKA Famous Brands That Used Mauka Mauka
- 41. #MAUKAMAUKA Impact Just after 12 hours of going online, the ad already had over a million views It fetched 2.3 million views in 3 weeks The first ad of Mauka Mauka, India vs Pakistan, was so successful, it set the trend for a creating a series of Mauka Mauka campaign The India vs Pakistan ad crossed 4.6 million views, and India vs Bangladesh crossed 7 million views The total view is at 10 million as on date The Shares of the video went up to 24,592(2016) Star Sports total subscription in You-tube is at 908,411
- 42. #MAUKAMAUKA Facebook total likes are at 62,90,674 Twitter followers is 10,94,668 TVR’s for India vs. Pakistan went up to 18 All India Matches clocked an average of over 12 TVR’s post the India vs. Pakistan match With rising popularity of these ad series, Star Sports and YepMe.com joined hands to enhance online shopping during the World Cup Season