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(Submitted for the Degree of B. Com. Honours in Accounting and Finance
under the University of Calcutta)
Project Report
On
EFFECTS OF SOCIAL NETWORKING SITES:
A STUDY ON COLLEGE GIRL STUDENTS
Presented by:
Name: RASHMI RAJENDRA SHINGI
C. U. Reg. No.: 042-1221-0451-12
College Roll No.: 144 (old)
College Name: Deshbandhu College For Girls

ABOUT MY PROJECT…
 It is about:
 Studying effects of SNS
 On:
 Students

REASON BEHIND CHOOSING THIS PROJECT…
 India:
 Young nation
 Population = 1.2 billion
 Half population = below 25 years
 2/3 rd population = below 35 years
 85% of young India:
 Use SNS
 Mathematical Calculations show:
 Reason why:
 It’s imp. to remain active on SNS.

INTRODUCTION
 Definition: A SNS is:
 a platform
 social relations among people
 who share similar
 interests,
 activities,
 backgrounds or
 real-life connections.
 SNS associated with social media:
 Facebook
 Twitter
 Whatsapp
 Hike
 Instagram
 Line
 Myspace
 LinkedIn
 Orkut
 SNS chosen for study:
 Facebook
 Twitter
 Whatsapp
 Hike
 Instagram
 Line

OBJECTIVES OF THE STUDY
 To find out the role of SNS in creating awareness
among the users of Deshbandhu College For Girls,
Kalighat, Kolkata, West Bengal;
 To give a general idea;
 To find out the most popular SNS;
 To know the purpose of using SNS;
 To find out the frequency of use of SNS;
 To identify the satisfaction level; and;
 To know the problems faced by the users while
using SNS.

METHODOLOGY
 The study was conducted on the female students.
 Sample size = 50 respondents.
 An exploratory study
 Tools used:
 Tables,
 Graphs,
 Pie charts.
 Structured questionnaire was prepared and circulated.
 Feedback taken.
 From the questionnaire, different charts and diagrams were prepared.
 Detailed discussions:
 In Chapter 3.

STUDY AREA
 Deshbandhu College For Girls
 The students from
 first year;
 second year; and;
 third year.
 Both streams;
 B. A. and
 B. Com.

LIMITATIONS OF THE STUDY
 The data is collected as per:
 Sample;
 which is convenient to study.
 bias.
 May not represent the entire population.
 Respondents may not have accurately reported their
behaviour.
 Survey may have been made multiple times.

PLAN OF WORK
 Chapter 1
 Chapter 2
 Chapter 3
 Chapter 4

DATA FINDINGS AND ANALYSIS
Options Frequency Percentage (%)
Yes 50 100
No 0 0
Total 50 100
TABLE 3.1: The respondents using social networking sites:
Diagram 3.1:
100%
0%
The respondents using social networking sites
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; 50 respondents (100%) of them use social networking sites.
Interpretation: From Table3.1, it has been observed that all respondents use social networking sites.

DATA FINDINGS AND ANALYSIS (CONTD.)
TABLE 3.2: No. of accounts on social networking sites:
1 13 26
2 25 50
3 9 18
More than 3 3 6
Total 50 100
Diagram 3.2:
13
25
9
3
0
5
10
15
20
25
30
1 2 3 More than 3
No. of accounts on social networking sites
1 2 3 More than 3
Findings: It is seen from the analysis that out of the 50 respondents; 13 respondents have only a single account; 25 respondents have
two accounts (50%); 9 respondents have 3 accounts and 3 respondents have more than three accounts on their social networking sites.
Interpretation: From Table 3.2, it has been observed that half of the respondents have two accounts on their social networking sites.

TABLE 3.3: Names of those social networking sites: 1) Facebook 2) Twitter 3) WhatsApp 4) Others
Only 1 6 12
Only 3 7 14
Both 1 and 2 1 2
Both 1 and 3 21 42
Both 3 and 4 3 6
1, 2 and 3 5 10
1, 2 and 4 1 2
1, 3 and 4 3 6
All 1, 2, 3 and 4 3 6
Total 50 100
Diagram 3.3:
6 7
1
21
3 5
1 3 3
0
10
20
30
Only 1 Only 3 Both 1 and 2 Both 1 and 3 Both 3 and 4 1, 2 and 3 1, 2 and 4 1, 3 and 4 All 1, 2, 3 and 4
Names of those social networking sites
Only 1 Only 3 Both 1 and 2 Both 1 and 3 Both 3 and 4 1, 2 and 3 1, 2 and 4 1, 3 and 4 All 1, 2, 3 and 4
Findings: It is seen from the analysis that out of the 50 respondents; 6 respondents have only Facebook accounts; 3 of them have only
WhatsApp accounts; 1 respondent has both Facebook and Twitter accounts; while 21 respondents have both Facebook and WhatsApp
accounts; 3 of them have both WhatsApp and Hike accounts; while 5 respondents have accounts on Facebook, Twitter and WhatsApp;
while other respondent have account on Facebook, Twitter and Hike; whereas 3 of them have account on Facebook, WhatsApp and Hike;
whereas 3 respondents have accounts on all these accounts.
Interpretation: From Table 3.3, it has been observed that majority of the respondents have WhatsApp accounts.

TABLE 3.4:
Whether respondents are members of interest groups Frequency Percentage (%)
Yes 34 68
No 16 32
Total 50 100
Diagram 3.4:
68%
32%
Whether respondents are members of interest groups
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; 34 respondents are members of some interest groups (68%);
while 16 respondents are not.
Interpretation: From Table 3.4, it has been observed that majority of the respondents are members of some interest groups.

TABLE 3.5: Usage of various interest groups: 1) Keeping up with topics of interest to me 2) Being told about events of interest to me
3) Meeting new people with similar interests 4) others
Only 1 16 47
Only 2 7 20
Only 3 4 12
Both 1 and 2 2 6
Both 1 and 3 1 3
All 1, 2 and 3 4 12
Total 34 100
Diagram 3.5:
16
7
4
2 1
4
0
5
10
15
20
Only 1 Only 2 Only 3 Both 1 and 2 Both 1 and 3 All 1, 2 and 3
Usage of various interest groups
Only 1 Only 2 Only 3 Both 1 and 2 Both 1 and 3 All 1, 2 and 3
Findings: It is seen from the analysis that out of the 34 respondents; 16 respondents use these accounts for keeping up with topics of
interests to them only; while 7 of them use these accounts for being notified with topics of interest to them only; 4 respondents use
these accounts for meeting new people with similar interests only; while 2 respondents use these accounts for both keeping up with
topics of interests to them and for being notified with topics of interest to them; while 1 uses these accounts for both keeping up with
topics of interests to them and for meeting new people with similar interests; while other 4 respondents accesses these accounts for
other reasons.
Interpretation: From Table 3.5, it has been observed that more than half of the respondents use groups for keeping up topics of
interest to themselves.

TABLE 3.6:
Frequency of visiting social networking sites Frequency Percentage (%)
Once a month / a fortnight / a week 4 8
2 to 6 times each week 5 10
Everyday 38 76
Others 3 6
Total 50 100
Diagram 3.6:
8%
10%
76%
6%
Frequency of visiting social networking sites
Once a month / a fortnight / a week 2 to 6 times each week Everyday Others
Findings: It is seen from the analysis that out of the 50 respondents; 4 respondents visit social networking sites once a month / a
fortnight / a week; 5 respondents visit these sites 2 to 6 times each week; 38 respondents visit them every day (76%); while 3
respondents visit either too frequently / once in a blue moon; i.e. ; rarely.
Interpretation: From Table 3.6, it has been observed that majority of the respondents visit social networking sites every day.

Table 3.7:
Number of hours spent on social networking sites each
time respondent visits
Frequency Percentage (%)
Less than 1 hour 16 32
1 – 2 hours 10 20
2 – 3 hours 8 16
3 – 4 hours 6 12
More than 4 hours 10 20
Total 50 100
Diagram 3.7:
32%
20%16%
12%
20%
Number of hours spent on social networking sites each time respondent visits
Less than 1 hour 1 – 2 hours 2 – 3 hours 3 – 4 hours More than 4 hours
Findings: It is seen from the analysis that out of the 50 respondents; 16 respondents spend less than 1 hour on social networking sites (32%);
likewise; 10 respondents spend 1 – 2 hours; 8 respondents spend 2 – 3 hours; 6 respondents spend 3 – 4 hours; 10 respondents spend more
than 4 hours each time they visit.
Interpretation: From Table 3.7, it has been observed that majority of the respondents spend less than an hour on social networking sites.

TABLE 3.8:
Respondents views’ on the extent of which social
networking sites affect studies of students
Seriously affecting 4 8
Slightly affecting 13 25
No impact 17 34
Slightly helping 12 23
Seriously helping 5 10
Total 50 100
Diagram 3.8:
8%
25%
34%
23%
10%
Respondents views’ on the extent of which social networking sites affect studies of students
Seriously affecting Slightly affecting No impact Slightly helping Seriously helping
Findings: It is seen from the analysis that out of the 50 respondents; 4 respondents opined that these sites seriously affected studies;
13 respondents opined that they slightly affected studies; while 17 respondents opined that it had no impact on studies (34%). In
contrast, 12 respondents opined that these sites slightly helped them in studying; and; 5 respondents opined that those sites seriously
helped students in studying.
Interpretation: From Table 3.8, it has been observed that majority of the respondents opined that social networking sites had no
impact on studies.

TABLE 3.9:
Following are the number of friends respondents have in
total in all of the social networking sites
0 – 10 2 4
11 – 50 9 18
51 – 100 16 32
101 – 250 6 12
250 + 17 34
Total 50 100
Diagram 3.9:
4%
18%
32%12%
34%
Following are the number of friends respondents have in total in all of the social networking sites
0 – 10 11 – 50 51 – 100 101 – 250 250 +
Findings: It is seen from the analysis that out of the 50 respondents; 2 respondents have 0 – 10 friends; 9 respondents have 11 – 50
friends; 16 respondents have 51 – 100 friends; 6 respondents have 101 – 250 friends; and; 17 respondents have 250+ friends (34%).
Interpretation: From Table 3.9, it has been observed that majority of the respondents have 250+ friends.

TABLE 3.10: Respondents who include the following information on their social networking profile:
1) Real Name 2) Status 3) Mobile number 4) Date of Birth (in full) 5) others
Only 1
10 20
Only 2
6 12
Only 4
1 2
Both 1 and 2
4 8
Both 1 and 4
2 4
Both 1 and 5
1 2
Both 2 and 3
1 2
Both 2 and 4
1 2
1, 2, and 3
4 8
1, 2, and 4
12 24
1, 4, and 5
1 2
2, 4, and 5
1 2
1, 2, 3 and 4
5 10
1, 2, 3, 4 and 5
1 2
Total 50 100
Diagram 3.10:
10
6
1
4
2 1 1 1
4
12
1 1
5
1
0
20
Only 1 Only 2 Only 4 Both 1 and 2 Both 1 and 4 Both 1 and 5 Both 2 and 3Both 2 and 4 1, 2, and 3 1, 2, and 4 1, 4, and 5 2, 4, and 5 1, 2, 3 and 4 1, 2, 3, 4 and
5
Respondents who include the following information on their social networking profile
Only 1 Only 2 Only 4 Both 1 and 2 Both 1 and 4 Both 1 and 5 Both 2 and 3 Both 2 and 4 1, 2, and 3 1, 2, and 4 1, 4, and 5 2, 4, and 5 1, 2, 3 and 4 1, 2, 3, 4 and 5
Findings: It is seen from the analysis that out of the 50 respondents; 12 respondents mention their real name, status and their date of birth on their profile; while 10 respondents
mention their real name only on their profile; while 6 respondents mention their status only on their profile.
Interpretation: From Table 3.10, it has been observed that majority of the respondents exclude mobile number.

TABLE 3.11:
Number of respondents who have been a victim of online
Bullying (offensive comments / emails, etc.)
Yes 18 36
No 32 64
Total 50 100
Diagram 3.11:
36%
64%
Number of respondents who have been a victim of online Bullying (offensive comments / emails, etc.)
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; 18 respondents have been a victim of online Bullying; and; 32
respondents have not been a victim of it (64%).
Interpretation: From Table 3.11, it has been observed that more than half of the respondents have not been a victim of online
Bullying.

TABLE 3.12:
No. of respondents whose parents are aware of their
social networking activities
Yes 37 74
No 13 26
Total 50 100
Diagram 3.12:
74%
26%
No. of respondents whose parents are aware of their social networking activities
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; parents of37 respondents are aware of their social networking
activities (74%); and; those of 13 respondents are not aware of.
Interpretation: From Table 3.12, it has been observed that more than half of the respondents are aware of their social networking
activities.

TABLE 3.13:
No. of respondents who think privacy policies are
effective in social networking sites
Yes 39 78
No 11 22
Total 50 100
Diagram 3.13:
78%
22%
No. of respondents who think privacy policies are effective in social networking sites
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; 39 respondents think privacy policies are effective (78%); and;
those of 11 respondents think they are ineffective.
Interpretation: From Table 3.13, it has been observed that majority of the respondents think privacy policies are effective.

TABLE 3.14:
No. of respondents who stay up late or get up early to
spend more time on social networking sites
Yes 25 50
No 25 50
Total 50 100
Diagram 3.14:
50%50%
No. of respondents who stay up late or get up early to spend more time on social networking sites
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; 25 respondents had stayed up late or got up early to spend
more time on social networking sites(50%); and; remaining 25 respondents had not (50%).
Interpretation: From Table 3.14, it has been observed that exact half of the respondents had stayed up late or got up early to spend
more time on social networking sites.

TABLE 3.15:
Effects of the comment on respondents Frequency Percentage (%)
No effect/ Not much effect 15 65.2
I lessened using WhatsApp 2 8.7
Now, I use it often 1 4.3
Obviously; great effect 1 4.3
Feel uneasy with these comments 1 4.3
Lessened the usage time online 1 4.3
I feel irritated 1 4.3
I tried to control 1 4.3
Total 23 100.0
Diagram 3.15:
0
2
4
6
8
10
12
14
16
No effect/ Not much
effect
I lessened using
WhatsApp
Now, I use it often Obviously; great
effect
Feel uneasy with
these comments
Lessened the usage
time online
I feel irritated I tried to control
Effects of the comment on respondents
Findings: It is seen from the analysis that out of the 23 respondents; 15 respondents did not have any effect of that comment
(65.2%); 1 respondent lessened using WhatsApp; 1 respondent started using it often, 1 respondent believes that it certainly had great
effect, 1 respondent feels uneasy with these comments, 1 respondent lessened the usage time online, 1 respondent feels irritated; and; a
remaining respondent tried to control.
Interpretation: From Table 3.15, it has been observed that more than half of the respondents did not have any effect of that
comment.

TABLE 3.16:
Whether respondents become frustrated/angry when
their favourite social networking sites goes down or is
unavailable
Yes 44 88
No 6 12
Total 50 100
Diagram 3.16:
88%
12%
Whether respondents become frustrated/angry when their favourite social networking sites goes down or is unavailable
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; 44 respondents become frustrated/angry when their favourite
social networking site goes down or is unavailable (88%); and; 6 respondents do not get frustrated / angry.
Interpretation: From Table 3.16, it has been observed that more than half of the respondents become frustrated/angry when their
favourite social networking site goes down or is unavailable.

TABLE 3.17: Significant portion of respondents’ social networking sites comprises of different categories of people:
1) Relatives 2) Classmates 3) other people they know 4) People you do not know
Significant portion of respondents’ social networking sites
comprises of different categories of people
Only 1 3 6
Only 2 13 26
Only 3 1 2
Both 1 and 2 10 20
Both 2 and 3 3 6
Both 2 and 4 1 2
1, 2 and 3 14 28
1, 2 and 4 2 4
2, 3 and 4 1 2
All 1, 2, 3 and 4 2 4
Total 50 100
Diagram 3.17:
3
13
1
10
3 1
14
2 1 2
0
10
20
Only 1 Only 2 Only 3 Both 1 and 2 Both 2 and 3 Both 2 and 4 1, 2 and 3 1, 2 and 4 2, 3 and 4 All 1, 2, 3 and 4
Significant portion of respondents’ social networking sites comprises of different categories of people
Only 1 Only 2 Only 3 Both 1 and 2 Both 2 and 3 Both 2 and 4 1, 2 and 3 1, 2 and 4 2, 3 and 4 All 1, 2, 3 and 4
Findings: It is seen from the analysis that out of the 50 respondents; the significant portion of 14 respondents comprises of relatives,
classmates and other people they know; while 13 respondents comprises only classmates; and; 10 respondents comprises of both;
relatives and classmates.
Interpretation: From Table 3.17, it has been observed that majority of the respondents comprises of Classmates.

TABLE 3.18:
The respondents who exchanged class notes through
social networking sites
Yes 42 84
No 8 16
Total 50 100
Diagram 3.18:
84%
16%
The respondents who exchanged class notes through social networking sites
Yes No
Findings: It is seen from the analysis that out of the 50 respondents; 42 respondents (84%) have exchanged class notes through social
networking sites; and; remaining 8 respondents had not exchanged.
Interpretation: From Table 3.18, it has been observed that more than half of the respondents have exchanged class notes through
social networking sites.

SUGGESTIONS AND CONCLUSION
 SUGGESTIONS:
 SITE DEVELOPER:
 More attractive
 Free basics
 Security level:
 Proper anti-hacking locking system
 Privacy settings to be improved
 Whatsapp
 Performance evaluation:
 Watchdog organizations
 SOCIETY:
 Duty and responsibility of social media towards society:
 True and fair
 Follow ethical code of conduct
 Our duty and responsibility towards society:
 Research in this sector
 USERS:
 Be alert:
 No personal details
 Not to disclose every emotional aspect
 Purpose of usage of SNS:
 Not to kill time
 But have some value addition
 Class notes
 CONCLUSION:
 Has tremendous impact on
 Delicate minds

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