4. Introduction
‘PRAN’ has started its journey in 1981 as a processors fruit and vegetable in
Bangladesh. The company has not only grown in stature but also contributed
significantly to the overall socio-economic development of the country.
PRAN is currently producing more than 400 food products under 10 different
categories i.e. Juices, Drinks, Mineral Water, Bakery,, Biscuits & Dairy.
“PRAN” is currently one of the most admired food & beverages brands among
the millions of people of Bangladesh and other 134 countries of the world
where PRAN Products are regularly being exported.
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5. The vision of the company
is to create a wonderful
brand image throughout the
world.
VisionMission
“Poverty and hunger are curses”-
mission of PRAN-RFL group. So
their aim is “to generate
employment and earn dignity and
self-respect for our competitors”
through profitable enterprise.
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6. 6
Items 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
ROE 11.33% 12.23% 12.00% 11.38% 10.75%
ROA 3.88% 4.47% 4.84% 5.06% 3.69%
EM 292.19% 273.39% 247.90% 225.00% 291.21%
PM 4.66% 4.54% 4.54% 4.54% 3.71%
AU 14.64% 17.61% 19.00% 18.01% 12.71%
Current Ratio (Times) 1.278949745 1.34981 1.411732 1.570219453 1.570219
Quick Ratio (Times) 0.409058558 0.409059 0.42239 0.42239046 0.43957
Cash Ratio 127.89% 134.98% 141.17% 139.33% 157.02%
Inventory turnover 1.894845811 2.15422 2.199174 2.624723479 2.790753
Debt Equity Ratio 147.45% 350.98% 123.69% 111.12% 104.40%
Total Debt Ratio 65.78% 63.42% 59.66% 55.56% 65.66%
Total Asset Turnover (Times) 1.122522111 1 1.266819 1 1.371769
Gross Profit Ratio 34.95% 28.47% 28.59% 27.64% 26.06%
Operating Profit Ratio 17.60% 17.86% 17.81% 14.59% 12.79%
Net Profit Ratio 17.60% 17.86% 17.81% 14.59% 12.79%
Inventory Ratio 1.894845811 2.15422 2.199174 2.624723479 2.790753
Net Working Capital Turnover 7.97429172 7.337015 6.677383 8.114250318 6.128724
Receivables Turnover 23.6344156 24.85152 26.75252 23.0411362 22.66952
Accounts Payable Turnover 232.5798859 339.9326 869.2825 144.8013
Net Working Capital to Total Assets 14.08% 17.27% 20.54% 19.42% 20.44%
19. Conclusion:
Ratios are just one number divided by another and as such
really don’t mean much. The trick is in the way ratios are
analyzed and used by the decision maker.
A good strategy is to compare the ratios to some sort of
benchmark. Once ratios are calculated, an analyst needs
some benchmarks to find out where the company stands at
the particular point.
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