1. Grand spectacle. The finest singers of our time. And immortal music
performed by our internationally celebrated orchestra and chorus.
Each season Lyric audiences enjoy the world’s greatest singers in visually
spectacular productions. The 2016/17 opera season starts in October and
concludes in May, offering over 60 performances of opera classics and
20th-century repertoire over that time span. And the Lyric then opens it’s
Broadway Musical Season with the much loved production of My Fair Lady
offering 24 performances of one of the top Broadway musicals of all time.
Your advertising message appearing in the Lyric’s program book will be
personally handed to attendees at events through-out the entire 2016-
2017 season. With attendance over 375,000, the Lyric plays to the largest
performing arts audience in the City of Chicago. The Lyric’s patrons are
affluent, sophisticated and interested in the best of the best world wide!
Opening Night at Lyric:
DAS RHEINGOLD, October 1st. It’s the place to be & be seen!
The glamour isn’t just on stage. Lyric’s audience takes a starring role on the
red carpet “dressed to the nines” for this spectacular evening.
Das Rheingold, Richard Wagner:
October 1-22
Lucia di Lammermoor, Gaetano Donizetti:
October 15 - November 6
Les Troyens, Hector Berlioz:
November 13 - December 3
Don Quichotte, Jules Massenet:
November 19 - December 7
The Magic Flute, Wolfgang Amadeus Mozart:
December 10 - January 27
Norma, Vincenzo Bellini:
January 28 - February 24
Carmen, Georges Bizet:
February 11 - March 25
Eugene Onegin, Pyotr Ilyich Tchaikovsky:
February 26 - March 20
My Fair Lady, Lerner & Loewe:
April 28 - May 21
See reverse side for advertising rates & deadlines.
Season after season, Lyric gives its audiences
“breathtaking occasions.” says the The New York Times
All yours to enjoy in Chicago — and only at Lyric —
“one of the best opera companies in the world.” Esquire Magazine
A Division of Gail McGrath & Associates
www.performancemedia.us
3453 Commercial Avenue, Northbrook, IL 60062
main 847.770.4620 | production 847.770.4635 | fax 847.498.1540
Since 1991
Reach Chicago’s Most Affluent Audience
Lyric Opera
of Chicago
2016-17 Advertising Rates Information

2. Non-camera Camera Pub
Issue Space ready ads ready ads date
Covers Aug. 24 Aug. 24 Sept. 7 Oct. 1
Issue 1 2016 - Das Rheingold Aug. 31 Aug. 31 Sept. 7 Oct. 1
Issue 2 2016 - Lucia di Lammermoor Sept. 14 Sept. 14 Sept. 21 Oct. 15
Issue 3 2016 - Les Troyens Oct. 12 Oct. 12 Oct. 19 Nov. 13
Issue 4 2016 - Don Quichotte Oct. 18 Oct. 18 Oct. 25 Nov. 19
Issue 5 2016 - The Magic Flute #1 Nov. 8 Nov. 8 Nov. 15 Dec. 10
Issue 6 2016 - The Magic Flute #2 Dec. 8 Dec. 8 Dec. 15 Jan. 12
Issue 7 2017 - Norma Dec. 21 Dec. 21 Jan. 4 Jan. 28
Issue 8 2016 - Specials* Jan. 4 Jan. 4 Jan. 11 Feb. 4
Issue 9 2017 - Carmen #1 Jan. 4 Jan. 4 Jan. 11 Feb. 11
Issue 10 2017 - Eugene Onegin Jan. 25 Jan. 25 Feb. 1 Feb. 26
Issue 11 2017 - Carmen #2 Feb. 1 Feb. 1 Feb. 8 Mar. 3
Issue 12 2017 - My Fair Lady #1 March 28 March 28 April 4 April 28
Issue 13 2017 - My Fair Lady #2 April 5 April 5 April 12 May 10
Issue 14 2017 - My Fair Lady #3 April 12 April 12 April 19 May 16
Digital edition:
your ad will also appear
in a digital version on-line.
Link your ad to your website
for $80/month.
2016-17
Partial Season
Net Rates
Rates Effective 6-3-2016
Late ads charged at $115 per day.
LOC 501 Partial Rates 060716
A Division of Gail McGrath Associates
www.performancemedia.us
3453 Commercial Avenue, Northbrook, IL 60062
main 847.770.4620 | production 847.770.4635 | fax 847.498.1540
Since 1991
Reach Chicago’s Most Affluent Audience
Lyric Opera
of Chicago
2016-17 Advertising Rates Information
Ad Size 1 Issue 4 Issues 8 Issues 11 Isues
Full Page $3,055 $2,775 $2,525 $2,295
1/2 Page $1,830 $1,665 $1,515 $1,375
1/3 Page $1,380 $1,255 $1,140 $1,035
1/4 Page $1,100 $1,000 $910 $825
1/6 Page $825 $750 $680 $620
1/8 Page $660 $600 $545 $495
1/12 Page $500 $455 $415 $375
2 Pg Spread ROB $4,585 $4,170 $3,790 $3,445
Premium Positions + 20% + 20% + 20% + 20%
Right Hand Page + 15% + 15% + 15% + 15%
Cover 2 $4,380 $3,980 $3,615 $3,285
Cover 3 $4,205 $3,820 $3,300 $3,000
Cover 4 $4,435 $4,030 $3,665 $3,330
* Lyric Specials Include:
Chicago Voices Gala 2-4-17;
Celebrating Placido 3-9 3-13, 2017;
Charlie Parker’s Yardbird 3-24 3-26, 2017;
Brownlee Owens 4-9-2017;
Itzhak Perlman Recital 4-23-2017
Deadlines
Net Rates/Per Issue