Every project has a story to tell, it’s just that some are told better than others. From developing a brand’s visual identity to building tailored web and app solutions. Selecting bespoke materials for packaging to the evolution of a product — we know that each element creates the overall experience for consumers.

2. brand.
interior.
package.
product.
app.web.

3. Everything is a story,
it’s just that some
stories are told better
than others.

4. Caffe Grande by Piccolino
Project Budget £1.4m (Size 801sq.m over 2 floors)
The site overlooks Manchester Town Hall in the city’s most treasured
historic asset. Piccolino Manchester was a significant site for the
operators too,The Individual Restaurant Company, who were looking
to double the size of the restaurant and improve their offering to
bring new meaning to all-day every-day dining.The competition locally
had increased significantly and a new concept was needed.
The Grande Café was a restaurant refurbishment and an extension.
The adjoining property had been vacant for some time and the
client acquired the lease during the financial recession, although had
been unable to do anything with it.The client wanted to create a
destination restaurant inspired by the Harrods Food Hall, with fresh
produce on display in theatre kitchens, deli counters, patisseries and a
pizza kitchen.

7. Fazenda
Project Budget £1.3m (Size 545sq.m)
Fazenda is based on the tradition of the Brazilian rodizio concept
where Passadores go from table to table carving 15 different cuts of
freshly-grilled meats for customers.
The site is situated at the heart of the vibrant Spinningfields area
of Manchester. The venue was designed to offer its guests an
opulent atmosphere with a dark, moodily sleek setting incorporating
luxurious leather, smooth lines and large candle chandeliers. Fazenda
also boasts an outdoor area with a retractable roof which enables
customers to use it all year round.
This was the first of a series of restaurants we’ve designed for the
Fazenda group which is rapidly expanding throughout the UK.

10. Opera Grill
Project Budget £3.0m (Size 768sq.m over 2 floors)
Opera Grill is a vibrant dining destination under restaurant group
Individual Restaurant Company, combining an effortless contemporary
design with conviviality and a show-stopping sense of theatre.
The kitchen area is open to viewing by customers, in a display that is
similar to a deli experience. Diners can see their food right in front of
them from before being prepared and cooked – and even choose their
own steak from the display.
The restaurant maintains a luxurious design, being hi-spec throughout.
We incorporated lots of detail and materials such as brass,Arabescato
marble, high-grade leather and reclaimed timber.

13. Paper Soho
Paper Soho is a revival of the famous Paper Club that was homed
in Piccadilly during the noughties.The new ident draws its roots
from the original mark but with a modern edgy, perhaps anarchic
Soho twist.
The Paper Soho website has been heavily centered on social media
platforms to create a visually dynamic live feed platform that reacts
to the vibe within the club.

16. Dirty Harry’s Soho
Dirty Harry’s is an American style fusion bar, inspired by classic
Hollywood blockbusters - cocktails and good times is very much
the flavour.
As an alternative to formal clubbing, Dirty Harry’s showcases
live bands, bar top dancing and the best in street food pop-up.
The ident draws on this raw, unruly urban feel capturing the free
spirited nature of this bar concept.

19. Secret Location
The challenge was in capturing the essence of the Vancouver concept
store’s unique brand, and applying it to different stages of the
customer experience.
Our approach was to attention to detail where you might least
expect it.Taking the store’s existing brand and ethos of originality,
quality and craftsmanship, we created bespoke designs to
complement the unique in-store experience – from the desirable,
uniquely designed carrier bag right down to the small, sublime coffee
cups for the store’s café.

22. The Whiskey Thief
Concept Pack
The Whiskey Thief is a bar venue concept created for the owner of
the renowned Lexington, Islington. Our vision is a transitional space
that flows from the warm, comforting eclectic bar and dining area
into a raw, clean monolithic venue space designed to house the best
in live performance and arts.
Spin off areas included a live radio shack container, vinyl corner and
glasshouse liquor store.

23. BAR / RESTAURANT / VENUE

24. PERSONALITY / Vibe / Mix / Emotion
TRAVELLED
EDGY
IDIOSYNCRATIC
CULTURED
SELF ASSURED
FREE
GENUINE
WITTY
BAR & RESTAURANT / Materials & Details
Copper & Raw Wood
Reclaimed Parquet
Worn Slouchy Furniture
Transitional Surfaces
Painted On Persian Rug
Traditional Reclaim & Urban Contemporary Lighting
FOOD / Explore / Experience / Savour
FOODIE
INDULGENT
EXPERIMENTAL
SOURCED
WARMING
QUALITY
HONEST
ADVENTUROUS
BAR & RESTAURANT / Materials & Details
Mixture Of Formal & Casual Dining
Juxtaposing Materials & Interesting Junctions
Retro Signage &Vending
Contemporary Fireplace
Real Art Installations
Considered Details
Re-Purposed Materials & Furniture
Industrial Fan & Ducting

25. VENUE / Music / Theatre / Art Space
INTIMATE
CONSIDERED
MONOLITHIC
VERSATILE
STATE-OF-THE-ART
VIBRANT
TEXTURED
LAYERED
CONNECTED
CHARISMATIC

26. Evolvia By Evolve -
organic olive oil
New artisanal brand Evolvia required naming, branding and packaging
for their luxurious, organic olive oil.
A modern-classic ident, visual style and narrative was developed
drawing on traditional roots, materials and manufacturing techniques
implemented in a timeless way.
The design and technical development of the project took in all
aspects of packaging design and use, from the Keep-Forever Pourer,
which is hand manufactured from flawless, precision-engineered glass,
to the unique refill pouch.
Evolvia retails online and through selected food retailers.

31. Moyses Stevens
Moyses Stevens is the oldest multistore florist in London, they
required a delicate rebranding of their original logo and refining of
their identity extending into strapline and brand peripherals.
Part of the project was to create an offshoot brand called ‘Roses By
Moyses Stevens’, following their fine origins but with a modern twist.

34. Craft & Narrative
155 Regents Park Road
London NW1 8BB United Kingdom
studio@craftandnarrative.com
www.craftandnarrative.com

35. Thank you.