Mygram is an SMS based platform tailor-made for eGovernance and Citizen Engagement

1. Mygram for Citizen Engagement

2. ‘Citizen Engagement’ is complicated

3. Problems
 Fragmentation: Will you onboard each citizen for every
service, again and again? Will each service have a
different interface?
 Authenticity: Do you want to verify that you are getting
feedback from people who are indeed citizens? Is your
inbound information authentic?
 Coverage: Are you sure you are not inadvertently
targeting a biased sub-group? Are you covering all
stakeholders?
 Relevance: Are you going to send information which is
irrelevant to an individual because of poor targeting?

4. Fragmentation
 Provide a ‘single window’ interface for
citizenship engagement.
 Primarily, this means a one-time registration to the
engagement platform – one identity across all
services
 The range of services/touchpoints should be able to
plug and play with this identity seamlessly
 Which means, registrations happen with the parent
service, but notifications/transactions could happen
with multiple agencies – a one-to-many mapping
 A citizen registers, and multiple agencies can now
access and communicate with this citizen

5. Mygram Solution
 The citizen SMS’s ‘NCR’ to 87676 87676
 With this, they ‘register’ to NCR itself
 They are now reachable on:
 <phone number>@mygram.in
 Now anybody can email them at this simple, generic
email address
 This digital identity can be used by all stakeholders to
identify & communicate with this citizen.
 Since this is a generic email, the various services do
not need new, complex ‘integrations’ to get moving
with Mygram registrants – they can simply send emails
to notify/transact with them

6. Authenticity
 Verify that the citizen is genuine, and that the
communication is authentic
 Mygram enables you to onboard users with
aadhaar eKYC
 Mygram notifications will only open on the target
phone – nowhere else
 Any transaction/interaction done through Mygram is
guaranteed to come from the aadhaar verified user
 This does not require complex integrations on the
agency’s part – they simply email
<citizen-phone-number>@mygram.in

7. Coverage
 SMS is the only channel with near-complete coverage – no
other channel comes close.
 Since Mygram’s secure notifications go out on SMS, you can
reach all your stakeholders equally
 This is backed by Aadhar verification – you now have an
aadhaar-verified phone number & email address!
 Other channels may heavily skew your demographics – for
example, let’s say middle income people are more likely to
be on whatsapp than lower income people – a survey could
be biased towards one group.
 Being channel agnostic, Mygram will add whatsapp as a
channel when they open the api. But agencies will continue
to send emails to <citizen phone number>@mygram.in –
some will receive SMS, some will receive Whatsapp – this
complexity is abstracted away from the agenices

8. Relevance
 Engagement is very sensitive to relevance. If a citizen
keeps receiving info which is not relevant to her, she
will switch off
 Mygram users are aadhaar verified individuals – you
can be sure who is behind the phone number you are
transmitting to.
 Generic phone number databases have notoriously
poor signal-to-noise ratio – does this phone number
belong to a woman or a man?
 As transactions occur over Mygram links, our analytics
engine will study the history of the individual’s
interactions and segment them more accurately – the
targeting improves with time.
