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BBA HONORS 2016 Ramsha Sajjad
Date of Birth: 20/04/1993
Home Address: 114- A Block,
Street 4, Phase 1, DHA, Lahore,
Pakistan.
Personal Details:
Mobile: +92-335-9666585
Email: ramshasajjad@hotmail.co.uk
Business Address:
Lahore School of Economics
Main Campus: Intersection Main
Boulevard Phase VI DHA and Burki
Road, Lahore, Pakistan.
Tel: (042) 36560935-9
Fax: (042) 36560905
www.lahoreschoolofeconomics.edu.pk
Education and Qualifications
Lahore School of Economics
Candidate for Bachelor of Business Administration (Honors)
(Majors) Finance and Marketing CGPA 3.32
April 2016
Lahore Grammar School
GCE Advanced Level
2012
Lahore Grammar School
GCE Ordinary Level
2010
Professional Experience
FS Events, Lahore October 2012 - present
Managing Director
Responsible for taking up projects like school events, concerts, restaurant openings,
launches, etc. and managing them from scratch (sponsor hunts, execution of events through
supervision of labor, heading the design and marketing team)
Projects
Finance
Banking
Conducted an analysis of Bank Alfalah, observing the trend in ratios for 2008-2013
Financial Statement Analysis
Conducted an analysis of the income statements, balance sheets and cash flows of
Din Textiles Ltd by observing the trend in ratios from 2008-2013.
Marketing and Management
Consumer Behavior Project
Applied diversification strategy for Samsung and presented a detailed report on how
consumers would respond if Samsung diversified into perfumes in the market.
Advertising
Achieved the Best Idea title for presenting the launch of a new radio Channel by the
name of “String It” that would cater to requests only through live music all day long,
through an extensive advertising campaign.
Strategic Management Project
Developed Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and
SWOT matrix for Merit Breads Ltd, and identified its strengths and loopholes.
Industrial Marketing
Wrote a detailed case study on “Omore Icecream” and highlighted challenges faced
by Engro Foods along with feasible solutions for the product.
Operations Management
Carried out extensive fieldwork on the operations of Din Textiles Ltd, identifying
factors which give the company a well-maintained competitive edge in the textile
industry of Pakistan
Small and Medium Enterprises and Entrepreneurship
Introduced a customized sports goods’ store by the name of ‘Sporta’ offering
customization of sports attire, footwear and equipment as per customer needs
through an online app and e-service provision.
Honors and Awards
Best CEO for Section Branding, of Batch of 2016, Lahore School
Entrepreneurial Exhibition (Lahore School of Economics) 2016
Elected as House Captain at LGS 2011-2012
CEO of Musical Concert starring International stars Josh and QB 2011
Organized and hosted an Inter-school business colloquium (GEC) 2010
Elected as House Vice Captain at LGS 2009-2010
Achieved a world distinction in O-level Islamiyat 2009
Management Head of Colours & Humour Dramatics Competition 2009
Head of Junior School at LGS 2005
Additional Skills and Experience
Adept at using Word, Excel, PowerPoint and SPSS
Exquisite teamwork and leadership skills (good at talking to all sorts of people easily)
Proficient in English & Urdu with competent presentation skills
Able to focus on attention to detail whilst under pressure and against deadlines.
Interests
Event Management, Photography, Sufi Music, Socializing

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Ramsha Sajjad LSE 2016

  • 1. BBA HONORS 2016 Ramsha Sajjad Date of Birth: 20/04/1993 Home Address: 114- A Block, Street 4, Phase 1, DHA, Lahore, Pakistan. Personal Details: Mobile: +92-335-9666585 Email: ramshasajjad@hotmail.co.uk Business Address: Lahore School of Economics Main Campus: Intersection Main Boulevard Phase VI DHA and Burki Road, Lahore, Pakistan. Tel: (042) 36560935-9 Fax: (042) 36560905 www.lahoreschoolofeconomics.edu.pk Education and Qualifications Lahore School of Economics Candidate for Bachelor of Business Administration (Honors) (Majors) Finance and Marketing CGPA 3.32 April 2016 Lahore Grammar School GCE Advanced Level 2012 Lahore Grammar School GCE Ordinary Level 2010 Professional Experience FS Events, Lahore October 2012 - present Managing Director Responsible for taking up projects like school events, concerts, restaurant openings, launches, etc. and managing them from scratch (sponsor hunts, execution of events through supervision of labor, heading the design and marketing team) Projects Finance Banking Conducted an analysis of Bank Alfalah, observing the trend in ratios for 2008-2013 Financial Statement Analysis Conducted an analysis of the income statements, balance sheets and cash flows of Din Textiles Ltd by observing the trend in ratios from 2008-2013. Marketing and Management Consumer Behavior Project Applied diversification strategy for Samsung and presented a detailed report on how consumers would respond if Samsung diversified into perfumes in the market. Advertising Achieved the Best Idea title for presenting the launch of a new radio Channel by the name of “String It” that would cater to requests only through live music all day long, through an extensive advertising campaign. Strategic Management Project Developed Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT matrix for Merit Breads Ltd, and identified its strengths and loopholes. Industrial Marketing Wrote a detailed case study on “Omore Icecream” and highlighted challenges faced by Engro Foods along with feasible solutions for the product. Operations Management Carried out extensive fieldwork on the operations of Din Textiles Ltd, identifying factors which give the company a well-maintained competitive edge in the textile industry of Pakistan Small and Medium Enterprises and Entrepreneurship Introduced a customized sports goods’ store by the name of ‘Sporta’ offering customization of sports attire, footwear and equipment as per customer needs through an online app and e-service provision. Honors and Awards Best CEO for Section Branding, of Batch of 2016, Lahore School Entrepreneurial Exhibition (Lahore School of Economics) 2016 Elected as House Captain at LGS 2011-2012 CEO of Musical Concert starring International stars Josh and QB 2011 Organized and hosted an Inter-school business colloquium (GEC) 2010 Elected as House Vice Captain at LGS 2009-2010 Achieved a world distinction in O-level Islamiyat 2009 Management Head of Colours & Humour Dramatics Competition 2009 Head of Junior School at LGS 2005 Additional Skills and Experience Adept at using Word, Excel, PowerPoint and SPSS Exquisite teamwork and leadership skills (good at talking to all sorts of people easily) Proficient in English & Urdu with competent presentation skills Able to focus on attention to detail whilst under pressure and against deadlines. Interests Event Management, Photography, Sufi Music, Socializing