Political Communications and Propaganda

776 views

Published on

Published in: News & Politics, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
776
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Political Communications and Propaganda

  1. 1. Political Communications"A good idea does not win simply because it is good. It must be presented properly if it is to win." -Joseph Goebbels
  2. 2. Goals in Political Communication CommunicatePersuade Defend Consolidate
  3. 3. Communicate WhoWhat Why You
  4. 4. Political Propaganda“Propaganda is aimed at the broad masses. Itspeaks the language of the people because itwants to be understood by the people.” –Joseph Goebbels
  5. 5. Political PropagandaMasses Message Medium
  6. 6. Masses Sex Know your Socio- Economic Class audience.Population
  7. 7. Message Program Stance on Eventsand Policies Issues
  8. 8. Message PresenceCredibility Position People Action
  9. 9. Message “Out of sight is out of mind.”
  10. 10. MessagePolitical Organizations need to widen its base by appealing to the most number ofpeople , but at the same time it must remain consistent with its branding to sustaincredibility and its core base. Good Populist Consistency Political Positioning
  11. 11. Medium“Medium is the message.” • Talking heads • Channels • Network
  12. 12. Talking Heads
  13. 13. Talking HeadsThe best person to deliver the message
  14. 14. Channels SocialNewspaper Radio Media
  15. 15. Network
  16. 16. Network Officers of Allied Organizations Tap on Rumor and College-based Newspapers Fraternities Gossip Mongers Influential People Organization Members
  17. 17. Always Court Attention.
  18. 18. Some Propaganda Techniques
  19. 19. Bandwagon
  20. 20. BandwagonEverybody wants to belong in a group. People naturally gravitate toward a group of people.Bandwagon technique cashes in on this need.
  21. 21. Nobody wants to be FOREVER ALONE.
  22. 22. Beautiful People
  23. 23. Beautiful PeoplePeople readily identify with people with beautiful qualities. No one wants to be associated with undesirable qualities.
  24. 24. Transfer Transfer aims to project positive qualities of a person/object to another by association.
  25. 25. Transfer
  26. 26. Political Propaganda“ A good propaganda need not lie.” –Joseph Goebbels
  27. 27. Prepared by Lawrence Villamar Bachelor of Laws (Continuing)Bachelor in Public Administration and Governance

×