Agile for marketing

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Ramanathan Yegyanarayanan

Agile for Marketing

Technology

Ramanathan Yegyanarayanan
• Agile Enthusiast, Change Agent, Life Coach , Agile Coach
• Harvard ManageMentor® | ICP-ACC| ICP-TST| KSD|
KMP | CSP-SM ™ | CSP-PO ™ | CSM® | CSPO® | PSM I™
| CDA |SAFe® Agilist | CLB
Ramanathan Yegyanarayanan
@Ramanathan1989

Agile Marketing Manifesto
Courtesy - http://agilemarketingmanifesto.org/
MindJet hosts SprintZero.
SprintZero Organized by Jim Ewel and John Cass

1. Have one intake process for all requests

Courtesy: Conversation Prism 5.0 – conversationprism.com

References
• www.agilemarketingmanifesto.org
• www.agilemarketing.net
• http://chiefmartec.com/
• http://www.agilemarketingblog.com/

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