Amazon

1. AMAZON, THE COMPANY
THAT ATE THE WORLD
By..
RAMAKRISHNA CHINTHI

2. WHAT IS AMAZON?
 The world’s largest online retailer
 Founded in 1994 by Jeff Bezos
 Headquartered in Seattle, Washington
 Had revenues of 48 billion in 2011
 Did not show a profit until 2001
 http://www.youtube.com/watch?v=LJRsEW3Qhl8

3. THE KINDLE FIRE
 7 inch screen and $199 (less than half as much as
the cheapest IPad)
 Easy-to-use interface that ties in with other
Amazon services (e.g. cloud computer engine)
 Other products that tried to mimic the IPad (HP
TouchPad, Motorolla Xoom, and RIM playbook)
have failed

4. HOW AMAZON COMPETES WITH
APPLE
 IPad has an Amazon app, but Apple takes a 30% cut
of sales and doesn’t let Amazon refer users to its
own site
 Amazon has opened online media stores and offers
free Netflix streaming service with Amazon Prime
 Unlike Apple, Amazon “has no problem operating at
low profit margins”
$199 $499

5.  http://www.youtube.com/watch?v=tCiC9h2tit4
 http://www.youtube.com/watch?v=b2LLSrlKr3c

6. WHAT HAS MADE AMAZON
SUCCESSFUL
 Went from “Earth’s Largest Bookstore” to selling
millions of different products and services
 Borders and Circuit City
have gone out of business
 Best Buy and Wal-Mart
are losing sales
 Websites that match Amazon’s price and speed
(e.g. Zappos, Diapers.com) have been bought out
by Amazon

7. CHALLENGES FOR AMAZON
 Worker conditions aren’t so good –
http://www.mcall.com/news/local/amazon/mc-allentown-amazon-complaints-20110917,0,6
 Employees get few benefits and perks
 Large sales-tax debate between Amazon and
many state legislators

8. THANK YOU
QUESTIONS?