CHILIS GRILL AND BAR IS AN AMERICAN RESTAURANT ....THIS PRESENTATION IS ABOUT THE STRATEGIC MANAGEMENT OF THE RESTAURANT

1. Strategic Marketing
Presented By : Rahul Jain

2. Category- Restaurant
● The Indian restaurant industry is worth Rs.75,000 crores
and is growing at an annual rate of 7%.
● Name - Chili's American & Tex-Mex
● Type – Worldwide Location
● Number of locations - 1,608
● Owned by Brinker Intl.

3. ● Mission is proudly serving America's favorite like No
place else.
● Vision is to be guests No.1 choice in Bar & Grill.
● Passion is making people special.

4. Promotions Via Hoardings
● Near Inorbit I found three places where hoardings can be
put on for promotion purpose.
● As the inorbit mall is linked with highway road, many
commuters pass from this route so puttings hoardings will
be eye catching.

6. Woow..Chillis outlet is their

7. Free Wi-fi
● Wi-fi has been now one of the neccesity of not only the
urban population but all over the globe.
● Providing free Wi-fi will engage the patrons to stay for
longer hours and this will generate the business and foot-
prints.
● Making Free Wi-fi would be more effective while rush
hours. Pantrons will wait during rush hours by engaging
them by other activities.

9. Spreading culture across the globe
● As in India Holi & Diwali is one of the liked festival
amongs the youth, International fest like Halloween, St.
Patricks Day, Christmas, Easter are the most liked
globally.
● We can arrange for themetic parties during these fest and
gain over the fast food chain.

10. Theme party
● From theme parties I mean to say, we can arrange for
Days Like - Moustache Day , Plus Size, Lady Luck, etc.

11. Moustache Day
● Patrons having moustache will get extra priviledge and
discounts for the day.
● Especially for this day, the person who don't have
moustache will grow the it, as they will avail discount for
this.
● It can be more competetive if we give special
merchandise for attractive beard and moustache.

12. Chillis Events – The Global Culture
● Halloween
● St. Patricks Day
● Christmas
● Easter
● Themetic Parties

13. Theme Parties
● Moustache Day

14. For plus size
● We all know that society ignores obessed people.
● In this, what if we run a special scheme for having a
obessed friend...
● If a person brings a friend who is plus size, we will weigh
him and give him the double the discount of his weight.
● Example: if the person orders for 1000 and his friend's
weight is 120 kg then he is entitile for the the discount for
Rs.240.

15. ● Special Priviledge to + Size

16. Lady Luck
● On this particular day we will distribute coupons to all the
Female customers.
● Example: Suppose normally people order for Rs.1000
and pays the bill. But on this day we will run a special
draw for the ladies and they will get discount according to
different segment.
● First lady draw winner will get upto 99%, Second will get
upto 69% and third upto 39%. (All taxes applicable)

17. During the fest
● EDM
● Concerts
● Lady Luck - Lucky Coupons for ladies.
● Gift - Merchandise

18. Thanks Giving

19. Promotions On Prominent Places
● BEST Bus/ OlA / Kaali pili / Uber / Promotions

20. Mascot For Chilllis
Selfie with mascot and win prizes

21. Tatto Day
● We can open a seperate counter for tatto in our
premises.
● Only tatto of Chillis will be made on customer's body part.
It will be used as a branding tool.
● A tatto expert can be hired and those who will be ready to
make tattoo on the body will get 50% discount for tatto
and he will entitle for Rs.1000 cash discount on bill. And if
bill amount is lower than Rs1000 then he will get full
waiver.

22. ●Tatoo Day

23. Contest
● Different contest can be run during the Chillis Fest.
● As a token of loyality we can distribute our merchandise
like T-shirts, mugs, key-chains, pendrive, cap, mobile
case, lighter, wallet, etc.

24. Merchandise Via Contest

25. Key-chains

26. Mobile case

27. Cap

28. College Sponsorship
● Temporary Tatoo during the events on
volunteers
● Footprints
● Discount vouchers
● Promotions

29. Guest of the event
● Special appearance of the trending celebraties can be
called for footprints.

30. During Events
Brand endorsment / Guest of the Event

31. ● All the above slides are made keeping in mind the Vision,
Mission and Passion of the company.

32. Thank You