Here we discussing about Internal links Strategies

1. An internal link is any link from one page on
your website to another page on your website.
Both your users and search engines use links to
find content on your website. Your users use
links to navigate through your site and to find
the content they want to find.

2.  1. Internal links build your pages’ authority.
 2. Internal linking makes people stay longer
on your site.
 3. Internal links work to create a good site
architecture.

3.  Navigational links:-Navigational links are used to
help users navigate through your website pages.
They are site-wide links that define what kind of
structure your site has.
 Contextual Links:-Contextual links are your
content links pointing to related articles and
topics. Thanks to contextual links, your pages
get better linked internally, so users want to read
more and stay longer on your site. Thanks to
that, you reduce the bounce rate and increase
user engagement.

4.  No follow Internal Links:-It is quite common to have the nofollow
attribute to disguise an unnatural link to an external domain.
The same way some people use nofollow on internal links. For
example, nofollow tags are added on comments to avoid user-
generated content with spammy links that might disrupt the site
authority.
 Do follow Links:-Dofollow links are those that allow Google and
other search engines to point back to your website or blog. So,
every time you insert a dofollow link on your site, it can point
back to you, which strengthens your authority by showing search
engines what other sites, blogs, and posts are linking to you.
 Help Links:-This is a good place for contextual links that lead to
context-specific resources with useful information related to the
topic of the source page.

5.  1. Keep a shallow website structure.
 2. Make sure all the important pages are
linked.
 3. Keep the number of links per page
reasonable.
 4. Make sure image links have alt attributes.
 5. Place contextual links within the main
content.
 6. Target Low volume Keywords with Internal
Links

6.  It is considered a good practice when each page
can be reached within three clicks of the
homepage. Nowadays, users are very demanding
when it comes to the speed of websites,
including page load time and the time required
to complete certain actions. Why should one
bother to get through tens of unnecessary links if
there are plenty of similar websites out there with
well-organized and efficient internal pages?
Thus, it is crucial to reduce the number of clicks
it takes to get to important landing pages and to
maintain a shallow website structure:


7.  These days, search engines rely on both sitemaps
and links to discover web pages. It means that
even unlinked pages (otherwise known as orphan
pages) can be found by the search engines as
these pages are listed in the sitemap. But it's
impossible to find an orphan page through the
website's navigation. Such pages virtually don't
exist for the users. It's a good idea to get rid of
orphan pages — by creating internal links to
them from other pages.

8.  The more links, internal or external, are
found on a page, the less link juice each link
sends to the page it points to. Moreover,
unless the content is well-structured, it may
be boring for your visitors to scroll down an
endless list of resources. Thus, if you want to
send more 'ranking power' to pages you link
to, reduce the number of outgoing links.

9.  The alt attribute of image links acts like
anchor text for text links — so it's another
opportunity to send a ranking signal to
search engines, increasing authority while
you're at it.

10.  The links placed within the page's content
have a higher SEO value than the ones in the
header, footer, or sidebar. The latter has
more to do with navigation, and it looks like
Google treats those as non-editorial links.
Link in the main content, on the other hand,
adds new information and value to the text.
Furthermore, the text and keywords
surrounding content links also matter for the
ranking of the target page.

11.  Instead of targeting a few high-search-
volume keywords, you may prefer to hunt for
many long-tail, low-search-volume
keywords. In most cases, they belong to the
bottom level of a website, e.g., individual
blog posts or product listings.