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SEO vs Adwords - The debate at Manly Entrepreneur Meetup

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SEO vs Adwords - The debate at Manly Entrepreneur Meetup

  1. 1. Manly Entrepreneur Meetup - 14/05/2014
  2. 2. 2
  3. 3. o o o o 3
  4. 4. o o o o o 4
  5. 5. Instant traffic Control Measure/optimisation Only pay for what you use
  6. 6. Increased competition (increased CPC) Complex Time consuming Less credible
  7. 7. BEST FIT SOLUTION Source 9
  8. 8.  Right messaging  Right audience  Good product  Good website  Good landing pages  Good conversion rate  Analyse, Test, Learn
  9. 9. SEO (start, tech, strategy, quarterly/bi-yearly review) SEM (setup phase, monthly ongoing management or weekly for new, dynamic, complex, large campaigns)
  10. 10. ‣ ‣ ‣ ‣ ‣ $800-$1,000 13
  11. 11. ‣ ‣ ‣ ‣ ‣ ‣
  12. 12. ‣ ‣ ‣ ‣
  13. 13. ‣ ‣ ‣ ‣

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