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Association rule Intuition

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Rahul Tiwari
Rahul Tiwari

This presentation talks about the association rule mining with an example.

Technology
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Introductionto AssociationRule Copyright © Cognitior www.cognitior.com
Copyright © Cognitior www.cognitior.com AssociationRule -AnIntuition
Customers James Raul Peter Shane Andrew Chris Kevin David John Copyright © Cognitior www.cognitior.com AssociationRule -AnIntuition
Copyright © Cognitior www.cognitior.com AssociationRule -AnIntuition 6 7
Copyright © Cognitior www.cognitior.com AssociationRule -AnIntuition • Milk & Cheese transactions by total number of transactions (6/9) Support • Milk & Cheese transactions by total number of milk transactions (6/6) Confidence • Milk & Cheese by milk • Cheese by Total ((6/6)/(7/9)) Lift Support: It is a measure of how frequently the collection of items occur together as a percentage of all transactions. Confidence: How often items in Cheese appear in transactions that contain Milk only. Lift: How much our confidence has increased that Cheese will be purchased given that Milk was purchased.
ThankYou!!! AnyQuestions? support@cognitior.com Copyright © Cognitior www.cognitior.com

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Association rule Intuition