4. FINDINGS
Students Value Passing And Will
Study
The Exam Is A Mystery Most Have Utilized An Online Or
An App Based Study Tool In The
Past
Lack Of Trusted Exam Prep
Resources
Time Is A Significant Pain Point
5. MEET EMMA “ Passing the NCMHCE is the final step to this long journey! I’d love a simple and
effective way to study this exam. ”
Emmaworks full time as a Mental Health Counselor (MHC)at aCommunity
Mental Health Program in Brownsville,NY, wheresheserves patients with
chronic and persistent mental illness,complextraumaand ahost of
socioeconomic issues. Theprogram is underfunded,job is high stress, and
thefinancial rewards minimal. She is exhausted at theend ofa workday
but values this as an opportunity to learn and to receiveclinical supervision.
Emmagraduated from ColumbiaUniversity in 2015, where shereceived a
MS in CounselingPsychology.Sheneeds to complete3000hours offield
workafter graduation and get a passingscoreon the NCMHCE to becomea
Licensed Mental Health Counselor (LMHC).She has completed halfofher
licensing hours but has not yet begun NMHCEprep. She was recently
promoted and thepromotion is contingent on her havinggained LMHC
within 6 months.
Emmais ahard working, goal oriented,committed clinician. Self-care and
down timeare critical for her to balanceworkrelated stress.When sheis
not working, shespends her timereading, working out,and spendingtime
with friends.
Age: 28 years
Gender: Female
Education: MSCounseling Psychology
(2015)
License: MHC-LP (Unlicensed)
Occupation: Therapist @Community Mental
Health Center
Salary: <60/yr
• High stress job ->
burnout/time/energy
• Exam content - not sure
whereto begin
• Inconsistency between the
exam and what shehas
learned in school/fieldwork.
• Strange format/logicon
exam
• Lacks prep tools/resources
• To pass NCMHCE!
• To study whilemaintaining
busy scheduleand stressful
job
• Structured study plan
• Help in prioritizing exam
content
• Become comfortablewith
format
Pain Points
Needs
6. DID YOU KNOW?
The national clinical mental health counselling exam
(NCMHCE) has earned a reputation for being one of the
hardest national boards out there.
Even though everyone that takes this exam has graduated
from an approved master’s level counselling program, 30%
will fail the exam each time it is administered.
WHY IS THAT?
It’s not because it’s hard, it’s because the questions and the
exam’s design is confusing! And without guidance, even the
most seasoned clinicians are left to guess.
WE’VE GOT YOUR
COVERED!
LMHC PASS!
YOUR ONE STOP MOBILE APP TO ACE THE NCMHCE
GET A FREE PRACTICE SCENARIO
LEARN MORE
7. SIGN UP TO LEARN MORE AND GET
A FREE PRACTICE SCENARIO!
Free Practice Scenario
8. LMHC PASS!
YOUR ONE STOP MOBILE APP TO ACE THE NCMHCE
INTERACTIVE STUDY PLAN
With A Full Featured Study Guide That
Prioritized The Must Know Areas Of
The DSM-V
Focusing On The Key Exam Content
Areas
PRACTICE TEST SCENARIOS
This Test Is Different, You’re Gonna
Need These
TIPS AND TRICKS
9. LMHC PASS!
Answer a few quick questionand we’ll sendyou a freepractice scenario!
Email address *
Valid email address
10. WHEN WILL
YOU TAKE THE
NCMHCE?
72%
21%
7%
In the next 6 months
In the next 1 year
More than a year from now
I will not taking this exam
I’m not sure
How Have You Prepared For Standardized Exams In ThePast?
(Check All That Apply)
0 20 40 60 80 100
study? Not n
mobile app
online exam
exam prep
1-1 coaching
text books
WERE YOU AWARE OF THE NCMHCE
PASSRATE PRIOR TO READING
THIS PAGE?
71%
29%
Yes
No
How Will You Prepare For This Exam?
(Check All That Apply)
0 20 40 60 80 100 120
study? Not n
mobile app
online exam
exam prep
1-1 coaching
text books
16. EPIC
As a student, I want a study guidethat integrates the diagnosis,treatment, and assessment sectionsof the exam, so I
can learn each section and how they relate to one another.
USER STORY USER STORY USER STORY USER STORY
As a student, I want to
access all DSM categories
and specific disorders
within each category so that
I can learn the criteria for
each disorder by category.
As a student, I want to see
the relationship between
DSM disorders so that I can
learn to differentiate
between thesedisorders.
As a student, I want to see
what treatments are
associated with each
disorder so that I can ace
the “decision making”
component oftheexam.
As a student, I want to see
see what assessments are
associated with each
disorder so that I can ace
the “information gathering”
component oftheexam.
18. HIGH EFFORT/
LOW REWARD
LOW EFFORT/
LOW REWARD
HIGH EFFORT/
HIGH REWARD
LOW EFFORT/
HIGH REWARD
Intro Videos/
Animation
Global Header HomePage
Reveal Answer Explanation
Form
Diagnosis PathAssessment PathTreatment Path
Differential
Features
“Star” Feature
Scoring
CaseProgress
Popup
CaseStudies
Search Bar
19. Q1 Q2 Q3 Q4
CONCEPT & CUSTOMER
DEVELOPMENT
TEST ASSUMPTIONS
ACQUIRE USERS
LANDING PAGE
RELEASE 1.0
FRAMEWORK +
STUDY GUIDE
RELEASE 2.0
+ CASESTUDY
SECTION
RELEASE 3.0
COMPLETED CASE STUDY
SECTION (15)
EXPAND CASE STUDY +
GUARANTEE
Global
Header
Home
Session
Case Study
Link(HP)
Case Study
Page(3)
Case Programs Popup
Favorites
ScoringExplanations
Case Study
Story Page
Question/Ans
Reveal
Diagnosis
Path
Connectors
Treatment Path Differential Features
Assessment Path
20. THEME 1THEME 2THEME 3
CUSTOMER
DEVELOPMENT
CONVERSION
PASSRATE –
DELIVER CONTENT THAT WILL
HELP INDIVIDIALS IMPROVE
EXAM SCORES.
Beta versiontruly aligns with
user needs
80% of sample users(landing page
signups)will download beta version
within 30 days of release
Users seethe productas s
“must have” NCMHCE prep
tool.
30% of usersconvert to paid users
within first 30 days ofrelease
Users benefitsignificantly
fromusing this preptool.
Annual user pass-rateis 50% higher
than the national average.
OBJECTIVES KEY RESULTS
21. COMPETITIVE ANALYSIS
PLATFORM
DSM
STUDY GUIDE
CASE STUDIES
COST
Web Web iOS iOS iOS
V V IV V V
700 PageeBook No FlipCards Static Integrated/Simplified
100+ 12 No 25 15(Targeted)
$120/mo. $80/yr. 12.99 $89/mo. ?
Dr. Linton Dr. Arthur NMHCE Flip NMHCE Easy LMHC Pass!
22. LMHC PASS!
Your One Stop Mobile App To Ace The
National Clinical Mental Health Counseling Exams
( N C M H C E )
