Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Similar to Nirvah W9 | MVP Launch
Similar to Nirvah W9 | MVP Launch (20)
Recently uploaded
Recently uploaded (20)
Nirvah W9 | MVP Launch
- 1. n i r v a h Rahul Dedhia | Yagya Gulati November 10, 2020Be A Part Of The Revolution!
- 2. 2 Nirvah’s mission is to promote and encourage sustainable packaging in the FMCG sector by raising awareness about a cradle-to-cradle approach and help them support a circular economy. mission statement Creative Founder | Yagya Gulati | Rahul Dedhia
- 3. 3 our teamco-founders Creative Founder | Yagya Gulati | Rahul Dedhia Front Stage marketing | investor relations | sales Back Stage operations | finance | technology
- 4. 4 How might we facilitate businesses to adopt sustainable packaging practices in the FMCG sector? current molecule Lack of awareness about sustainable packaging results in less environmentally conscious purchases Packaging companies for FMCG’s Online Consulting Service people problem solution Creative Founder | Yagya Gulati | Rahul Dedhia
- 5. interview participants Business Owner Ahmedabad, India Participant 12, Tarana Environmental Activist Ahmedabad, India Participant 13, Moksha LinkedInInstagram Name Work Channel Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 6. interview participants Procurement Manager, Maharashtra, India Participant 14, Ajay Product Designer, Delhi, India Participant 15, Jacob ZoomZoom Name Work Channel Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 7. interview learnings price is king time and cost effective service and scale Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 8. interview learnings bottom-line is important functionality and durability need to meet client needs Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 9. interview learnings willing to pay a premium for local & sustainable prefers buying products with eco-labels feel good factor Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 10. We believe that the FMCG industry has a need for a platform through which they could pursue sustainable packaging, compare buying options and be mindful of their carbon footprint. 10customer development hypothesis Creative Founder | Yagya Gulati | Rahul Dedhia
- 11. 11 testing hypothesis 90% evidence 66% 42% of our interviewees agreed that procurement of innovative materials wasn’t time & cost effective of our interviewees stated that the ability to compare pricing and getting quotes real time is absent of our interviewees were interested in conducting a sustainable audit of our interviewees agreed that sustainable packaging is a new trend with surging demand100% Creative Founder | Yagya Gulati | Rahul Dedhia
- 12. 12customer development behaviors Gives more importance to the appeal and profit than social impact Uses plastic/polymers packaging in most products Follows a set in stone business model Opts for easily procured materials needs and goals Efficient way(time and cost) to procure sustainable materials Awareness about the innovative alternatives(functional) Providing low prices to customer without harming the environment Wants to foster innovation within the product line people Raj Kapoor “How can use sustainable packaging while cutting costs?” facts Gen Y (35 Years Old) New Delhi, India Packaging Distributor $ 100k+ / Year provisional persona Creative Founder | Yagya Gulati | Rahul Dedhia
- 13. 13market type and sizing our market Segmented by niche Creative Founder | Yagya Gulati | Rahul Dedhia
- 14. 14market type and sizing FMCG Packaging Globally USD 711.56 billion in 2019 with CAGR of 4.6% TAM SAM SOM 7% market share in FMCG Packaging India USD 3.535 billion FMCG Packaging India USD 50.5 billion in 2018 with CAGR of 26.7% market size? | updated Creative Founder | Yagya Gulati | Rahul Dedhia 11/08/20
- 15. 15comparative research petal diagram N I R V A H 10/13/20 Creative Founder | Yagya Gulati | Rahul Dedhia
- 16. 16 Creative Founder | Yagya Gulati | Rahul Dedhia market fit lean canvas Problem Existing alternatives Unique Value Proposition Unfair Advantage Channels Customer Segments Early Adopters Revenue Streams Lack of ecolabels Numerous certifications Traditional practices Social Impact Expand customer base One stop for certifications Improves brand image Accountability Online Marketing Word of mouth Endorsement by environmental agencies E- Commerce Big Tech Retailers FMGC’s Packaging Distributors E-Com Startups FMCG manufacturers Online Marketing Affiliate/ Referrals Consulting LEED BCorp BSI Prisq SGS FactoCert DQS Greenlab el Affordability v/s eco- consciousness Govt. initiative Built relations Help businesses with an easy transition to sustainable practices. Providing packaging solutions as well as consulting Help companies future proof their products. Increase in customer loyalty by being a part of the revolution. Packmile Sphera Advertising Packagin g Expos Amazon PFS Labels on existing packaging 11/10/20 Google ads LinkedIn outreach
- 17. key uses Creative Founder | Yagya Gulati | Rahul Dedhia solution Resources Catalogue Browse, compare, order innovative sustainable materials, pre procured making it cost and time efficient. Sustainability Consultation Consult with Nirvah’s experts to strategize and design a business that is sustainable and supports a circular economy. Self Audit Carry out your business’ carbon footprint analysis and learn ways to minimize emissions. 01 02 03
- 18. 18 Relationship Revenue Model Delivery Channels Hybrid (Online & In person) Affiliate TBD B2B Transactional business structurebusiness model Creative Founder | Yagya Gulati | Rahul Dedhia
- 19. 19 key statisticssecondary research 2 in 3 consumers think brands that make a public promise to be sustainable are more trustworthy. At a global level, we’ve seen the number of consumers who say they would be willing to pay more for sustainable/eco-friendly products grow from 49% in 2011 to 57% in 2018. 61% of consumers say they’re likely to switch from their current brand to that which is more environmentally friendly. Affordability is more important for consumers aged 55-64 than it is for consumers aged 16-24.
- 24. early mvp experiment Creative Founder | Yagya Gulati | Rahul Dedhia Insta Page Making an Instagram page to connect with competitors and early adopters to drive traffic to our page and increase presence in the market. Clickable Prototype Making a low-fidelity clickable prototype and user testing all the key features. Link Tracking/Wix Analytics Monitoring and analyzing how many people open the link through online ads.
- 25. 25 moving forward 01 Brainstormed ideas for MVP experiment and made a few drafts ready to get tested. mvp experiment Finalized the direction, solution and have started working on the video. explainer video 02 03 Last round of interviews to get some last minutes insights from people not only from the direct target audience but also from the indirect. interviews research & next steps Creative Founder | Yagya Gulati | Rahul Dedhia
- 26. 26 appendix 0 Week 2Week # Type Weekly check in time – Wednesday, 8:30 pm PDT (09:00 pm IST) Week 3 Week 4 Week 5 Week 6 2023 NA InterviewsNAInterviewsInterviews Week 7 6 Interviews Creative Founder | Yagya Gulati | Rahul Dedhia Week 8 Week 9 3 Interviews Worked on explainer video + Key Uses Brainstorm + MVP launch
- 27. 27 T H A N K Y O U! Creative Founder | Yagya Gulati | Rahul Dedhia
- 28. 28 participants | recruitment Creative Founder | Yagya Gulati | Rahul Dedhia Jindal Global Law School, Sonipat, Delhi Gautam, 23 Ahmedabad International School, Ahmedabad, India Param, 17 Executive Director Emeritus, Board President, Bay Area Green Tours (Sustainability in Action) Marissa, 45 Social Media || 17 mins Former employer || SaturdayNeighbor || 22 mins Name/Age Work/School Channel appendix
- 29. 29 participants | recruitment Creative Founder | Yagya Gulati | Rahul Dedhia Founder of JPM, a manufacturing unit for household stuff Pranav, 25 Runs an NGO for kids in government schools of India Arush, 26 Social Media || 20 minsCommon Friends || 30 mins Name/Age Work/School Channel appendix
- 30. interview participants Operations Manager Participant A Business Owner Participant B EmailSocial Media || 35 minutes Name/Age Work Channel Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 31. interview participants Graphic/Package Designer Participant C FMCG owner Participant D Phone call || 25 minutesLinkedIn|| Written communication Name/Age Work Channel Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 32. interview participants Packaging and Engineering Participant E Senior Industrial Designer Participant F LinkedInSocial Media || Virtual chat Name/Age Work Channel Creative Founder | Yagya Gulati | Rahul Dedhia primary research
- 36. 36 Interviewees | previous Creative Founder | Yagya Gulati | Rahul Dedhia appendix
- 37. 37 identifying patterns lack of awareness lack of motivation community lack of responsibility ethics vs price users community habits lack of information misc. appendix
- 38. 38 insight 1 Creative Founder | Yagya Gulati | Rahul Dedhia lack of motivation/ incentives creates irresponsibility “even if I want to, I skip it.” “I don’t have time to look at what material is my product made up of.” appendix
- 39. 39 insight 2 Creative Founder | Yagya Gulati | Rahul Dedhia “I feel most of the sustainable alternatives are overly priced just because of the tag. Look at Apple, the more they talk about it, the more expensive they get. perception of sustainable alternatives being expensive and unaffordable appendix
- 40. 40 insight 3 Creative Founder | Yagya Gulati | Rahul Dedhia “Lack of responsibility to dispose of the material or purchase no one really talks about it in my society and I so never gave it a thought either. Brand names do matter, and many of them do have unsustainable means. enable materials from social media pages such as sustainable living and green matters” influence of community on personal behavior appendix
- 41. why is this important? 41secondary research “ The potential for packaging to have a negative impact on the world environment is enormous. Therefore, there is a huge responsibility on the makers and users of packaging to ensure they 'design out' any potential negative impact of their products. ” https://www.ebrocolor.com/sustainable-packaging-report.html Creative Founder | Yagya Gulati | Rahul Dedhia
- 42. why now? 42secondary research “Sustainable packaging is no longer a nice-to-have. It’s a must-have for any brands looking to future proof their operations against the rising tide of consumer scrutiny.” Creative Founder | Yagya Gulati | Rahul Dedhia The trend toward sustainable packaging, rooted in a larger environmentalist movement, has been gaining traction for quite some time. Companies are now having to operate in a new environment which is increasingly empowering the voice of the consumer
- 43. findingssecondary research Creative Founder | Yagya Gulati | Rahul Dedhia
- 44. findingssecondary research Creative Founder | Yagya Gulati | Rahul Dedhia
- 45. findingssecondary research Creative Founder | Yagya Gulati | Rahul Dedhia
- 46. findingssecondary research Creative Founder | Yagya Gulati | Rahul Dedhia
- 47. findingssecondary research Creative Founder | Yagya Gulati | Rahul Dedhia
- 48. findingssecondary research Creative Founder | Yagya Gulati | Rahul Dedhia
- 49. scope and other initiatives 49secondary research The green packaging market registered a value of USD 237.74 billion in 2019 and is expected to be 313.93 billion in 2025 to register a CAGR of 5.7% over the forecast period from 2020 to 2025. Nestlé planned to spend as much as 2 billion Swiss francs (USD 2.1 billion) on shifting its packaging from virgin plastics to food- grade recycled plastics and increasing the development of more sustainable solutions. According to new research by Trivium Packaging, nearly three- fourths (74 percent) of consumers are willing to pay more for sustainable packaging. In October 2019, Coca-Cola Western Europe and Coca-Cola European Partners (CCEP) stepped up their ambitions for a World Without Waste by accelerating their joint action plan to collect, recycle, and reuse their packaging. The report shows that almost 60 percent of consumers say they are less likely to buy a product in harmful packaging. Creative Founder | Yagya Gulati | Rahul Dedhia
- 51. 51market type and sizing FMCG Packaging Globally USD 711.56 billion in 2019 with CAGR of 4.6% TAM SAM SOM 20% market share in FMCG Packaging India USD 10.5 billion FMCG Packaging India USD 50.5 billion in 2018 with CAGR of 26.7% market size? | updated Creative Founder | Yagya Gulati | Rahul Dedhia 10/29/20
- 52. 52 Packaging for all sectors Globally TAM SAM SOM Packaging for Household Supplies India Packaging for Household Supplies Asia market size? | previous Creative Founder | Yagya Gulati | Rahul Dedhia 10/13/20 appendix
- 53. 53 Creative Founder | Yagya Gulati | Rahul Dedhia market fit lean canvas Problem Existing alternatives Unique Value Proposition Unfair Advantage Channels Customer Segments Early Adopters Revenue Streams Lack of ecolabels Numerous certifications Traditional practices Social Impact Expand customer base One stop for certifications Improves brand image Accountability Online Marketing Insta, FB, Google ads. Word of mouth Endorsement by environmental agencies E- Commerce Big Tech Retailers FMGC’s Packaging Distributors E-Com Startups FMCG manufacturers Online Marketing Brokerage Usage Fees LEED BCorp Fairtrade EcoMark GreenSeal FactoCert DQS EasySnap Affordability v/s eco- consciousness Govt. initiative Built relations Help businesses with an easy transition to sustainable practices. Potential platform for businesses to acquire customers. Help companies future proof their products. Increase in customer loyalty. Be part of the revolution. ConsulTivo Sphera AdvertisingExpo’s Amazon PFS Labels on existing packaging 10/29/20
- 54. 54 lean canvas Creative Founder | Yagya Gulati | Rahul Dedhia appendix