Nirvah's mission is to empower and inspire youth to support a sustainable and eco-friendly society through raising awareness about sustainable materials and a circular economy. The document discusses identifying Generation Z students in India as the target market and conducting interviews to understand their needs, such as wanting a more engaging way to learn about sustainability topics. It analyzes the large and growing e-learning market in India, with the market for e-learning in schools in India expected to reach $54 million by 2024.

1. N I R V A H

2. 2
Nirvah
Nirvah’s mission is to empower and
inspire the youth to create and support
a sustainable and eco-friendly society
by bringing more awareness about the
benefits of sustainable materials and
supporting a circular economy.
Nirvah means to sustain, maintain & accommodate.
mission
statement
Creative Founder | Yagya Gulati | Rahul Dedhia

3. 3
provisional personacustomer
development
Creative Founder | Yagya Gulati | Rahul Dedhia
behaviors
Youth are largely ignorant about environmental issues.
Unaware about the footprint created by unsustainable
products.
Unaware about the renewable resources or practices.
needs and goals
Knowing about personal usage of materials and how
sustainable they are
Contributing towards an eco-friendly society
Platform to learn, engage and contribute regarding
green practices
people
Rohit Kapoor
“How is use of some
plastic causing the
planet to heat?”
facts
Generation Z (born between 1995-2015)
Lives in New Delhi, India
High school student
No such income

4. 4
hypothesis
We believe people from generation z
(born b/w 1995-2015) have a need for
a platform that provides fun learning
experience about using sustainable
materials and contributing towards a
circular economy.
Creative Founder | Yagya Gulati | Rahul Dedhia
customer
development

5. 5
How might we
educate the youth
about the benefits of
using sustainable
products and
materials in their
daily lives?
priority
molecule
Creative Founder | Yagya Gulati | Rahul Dedhia

6. 6
topic map
Creative Founder | Yagya Gulati | Rahul Dedhia
1 2 3 4
Access and affordability
Benefits(environmental &
social)
Problems with current
packaging (using non-
renewable resources)
sustainable materials
How will achieving zero waste
help climate change? How will it
create a more equitable society
circular economy
Existing metal models and
perspectives
Understanding of relationships
within ecosystems
Feedback loops and leverages
systems thinking
Behavior, motivation, accessibility
and outlook, consideration,
education, knowledge
personal habits
customer
development

7. 7
participants | recruitment
Creative Founder | Yagya Gulati | Rahul Dedhia
Jindal Global Law School,
Sonipat, Delhi
Gautam, 23
Ahmedabad International School,
Ahmedabad, India
Param, 17
Executive Director Emeritus, Board
President, Bay Area Green Tours
(Sustainability in Action)
Marissa, 45
Social Media || 17 mins Former employer || SaturdayNeighbor || 22 mins
Name/Age
Work/School
Channel
customer
development

8. 8
“ Our school doesn’t have an engaging module for teaching us about
sustainability, it is more of reciting stats about climate change from text
books”
“I find most of my information about sustainable materials from social
media pages such as sustainable living and green matters”
“there is an upcoming trend about using organic and sustainable materials
manufactured in India”
“how would I know that my toothbrush takes 1000 years to decompose?”
Creative Founder | Yagya Gulati | Rahul Dedhia
key takeawayscustomer
development

9. 9
Creative Founder | Yagya Gulati | Rahul Dedhia
worked/didn’t work?customer
development
– all the ones who responded are
willing to spread the word, and help
us get in touch with more interviewees
– we were able to fix times for the
interviews that suited both the team
members and the interviewees easily.
– were able to find the two different
perspectives
– need to improvise on survey and
interview questions
– virtual interviews were challenging
and overwhelming
– tough to get a hold of school
officials because of pandemic
– survey responses were low
– thinking about what market/country
we should focus on

10. 10
our market?market type
and sizing
Creative Founder | Yagya Gulati | Rahul Dedhia
Segmented by niche
schools/colleges using E-Learning in India

11. 11
frequency/passionmarket type
and sizing
Creative Founder | Yagya Gulati | Rahul Dedhia
often
care
rarely
indifferent

12. 12
market size?market type
and sizing
Creative Founder | Yagya Gulati | Rahul Dedhia
Market size surpassed USD 200
billion in 2019
Anticipated to grow at over 8%
CAGR between 2020 and 2026
e-learning in world
TAM
SAM
SOM
https://www.gminsights.com/industry-analysis/
elearning-market-size

13. 13
market size?market type
and sizing
Creative Founder | Yagya Gulati | Rahul Dedhia
Market size of USD247 million
1.6 million users in 2016
It is expected to grow at 44
percent CAGR to reach 9.6 million
users by 2021.”
e-learning in other sectors in India
TAM
SAM
SOM
http://www.aurumequity.com/the-online-education-
industry-in-india-present-and-future/

14. 14
market size?market type
and sizing
Creative Founder | Yagya Gulati | Rahul Dedhia
TAM
SAM
SOM
Market size of USD 6.7 million
Expected to reach USD 54 million
by 2024. CAGR - 40.9%
e-learning in schools in India
https://www.researchandmarkets.com/reports/
5013095/online-education-market-in-india-2019?
utm_source=dynamic&utm_medium=CI&utm_code=3ts
665&utm_campaign=1378809+-
+Indian+Online+Education+Market+Outlook+to+2024
%3a+Online+Primary+
%26+Secondary+Supplemental+Education%2c+Test+Pr
eparation%2c+Reskilling+
%26+Certification%2c+Higher+Education%2c+and+Lan
guage+%26+Casual+Learning&utm_exec=joca220cid

15. 15
weekly sync timeappendix
Wednesday, 8:30 pm PDT (09:00 pm IST)?
The earlier the better! :)
color palette Creative Founder | Yagya Gulati | Rahul Dedhia

16. 16
T H A N K Y O U!
Creative Founder | Yagya Gulati | Rahul Dedhia