Grateful 7 speech thanking everyone that has helped.pdf
Why WhatsApp Matters.pptx
1. Why WhatsApp Matters
What Facebook does to WhatsApp could change how we shop and use the internet
forever.
Raghav V 22MBA10001
Gagan Sable 22MBA10011
Presented By:-
2. The Future of WhatsApp Could Re-shape How
We Shop and Use the Internet
● This presentation discusses the changes
happening with WhatsApp and how it could
impact the way we interact with businesses
online.
● It covers Facebook's three step playbook and
why it's breaking down, the potential for
WhatsApp to become an inescapable way for
businesses to interact with us, and the
implications for our digital lives and the
success of businesses.
3. WhatsApp and Facebook
● Facebook acquired WhatsApp in
2014.
● WhatsApp is a personal
communications app that generates
little money for Facebook despite its
over 2 billion users.
● Facebook is trying to remake
WhatsApp into a way for businesses
to interact with users.
4. The Potential Impact of WhatsApp
● If Facebook is successful with its
plans for WhatsApp, it could reshape
how we shop and use the internet.
● WhatsApp could become an
inescapable way for businesses to
interact with us.
● The outcome will determine which
businesses thrive or don't.
5. Facebook's Three-Step Playbook
● First step: Create a space for people
to hang out with one another, as seen
in the original Facebook social
network, Instagram, and WhatsApp.
● Second step: Let businesses in to
mingle with people and try to sell
products.
● Third step: Make businesses pay to
reach people through advertisements.
6. Why Facebook's Plan is Breaking
Down
● Facebook has decided that
advertisements may not be the way to go
for WhatsApp.
● Facebook is still trying to figure out how
to make money from WhatsApp.
● Facebook has said that its plans to
integrate messaging will not compromise
user privacy, but many users are still
concerned.
7. WhatsApp's Current Use
● WhatsApp is widely used in many
countries to stay in touch with friends and
family.
● Businesses are using WhatsApp for
customer service and to take product
orders.
● It is used by over 1.5 billion people
worldwide, and is used for a variety of
purposes, including messaging, voice and
video calling, and sending photos and
documents.
8. Implications for Our Digital Lives
● The outcome of Facebook's plan for
WhatsApp will set trends for our digital lives.
● It could also lead to more targeted advertising
and a greater level of surveillance.
Additionally, it could lead to more censorship,
as Facebook has a history of censoring posts
and limiting access to certain content.
● Finally, it could lead to an increase in security
risks, as Facebook has a track record of data
breaches and other security issues.
9. Implications for Businesses
● The success of businesses may be
determined by their ability to utilize
WhatsApp as a way to interact with
customers.
● The businesses could be forced to pay for
access to WhatsApp, which could lead to
higher costs and reduced profitability.
● The integration could lead to reduced
competition and increased market
consolidation, which could limit consumer
choice.
