For my senior project I wanted to show what I had learned in the four years I attended Mount Ida College, and incorporate what I would like to learn as I continue my education to earn my master's degree in the direction of Sports Management. I researched many rehabilitation centers as well as gymnasiums, then discussed the need for a business that combined the two. I began to show insight towards such a business which I named "Elite Athlete", exploring marketing strategies and concepts for that business.
2. Need for a sports therapy all purpose center
Distinguishing from competition
Customer retention
3. U.S. Department of Health & Human Services
Centers for Disease Control & Prevention
National Center for Health Statistics
2007 Injury Chartbook
Sports leading cause of injury age 15-24
30.7%
Recreation centers leading location at 22.2%
Schools 3rd at 16.8%
11. Current MarketTrends
U.S. Health Club
Distribution by State
1. California
2. New York
3. Texas
4. Florida
5. Pennsylvania
6. Ohio
7. Illinois
8. Massachusetts
9. Michigan
10. Alabama
12. Current Market
Trends Cont.
2006 Quick Facts
# of Health Clubs in the US:
29,069
# of Health Club Members:
41.3 Million
# of Non-Member Patrons:
23.6 Million
# ofTotal Health ClubVisitors:
64.9 Million
17. Partnering with
schools & hospitals
Proper care & treatment
Reduced rates
Off-season training
Sport specific workouts
Team workouts
Track workouts
18. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
19. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
20. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
21. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
22. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
23. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
24. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
25. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
26. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
27. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
28. How it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
29. 1. Ann Arbor, MI
2. Palo Alto, CA
3. Madison, WI
4. State College, PA
5. Lexington, KY
6. Fayetteville, AR
7. Chapel Hill, N.C.
8. Columbia, MO
9. Charlottesville,VA
10. Bloomington, IN
Based on
Director's Cup for athletic
performance
Culture
Start-up rate
Good schools
Affordable housing & low
crime
30. Services/Products
Personal training
Classes: yoga, pilates, cardio,
conditioning, boxing, etc.
Gym membership
Tournaments
Camps
Store
Physical rehabilitation
Sport specific treatment,
hydrotherapy,
electrotherapy, heat
treatment, etc.
Counseling
Educational resources