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Mascot
Marketing
Playbook
The Mascot Crew
Create a fun and captivating mascot costume to
represent your organization!
(HopefullydesignedbyThe MascotCrew:)
www.mascotcrew.com
Get The Word Out
www.mascotcrew.com
“Name The Mascot“
Contest
• Post on social media
• Prize donated from local business
• News outlets announce contest/results
www.mascotcrew.com
Add a “Mascot Bio” and “Appearance Request” page to
your website
• Create a fun back story about your
mascot
• Charge anhourly rate for school and
corporate events
www.mascotcrew.com
Community/Charity Appearances
• Your mascot is your Brand Ambassador
• Face-to-face interaction = lasting impressions
• More appearances = more community recognition
• Build celebrity status
• Attract new sponsors
www.mascotcrew.com
Build Mascot Promotions
•Hold a mascot competition at your event
•Inform the press
•Hand out info, coupons, merchandise, etc.
www.mascotcrew.com
First Responder Appreciation
• Designate a day for an event
• Invite all Police, Fire, Paramedics, andMilitary
• Your mascot must dress the part as well
www.mascotcrew.com
Rachel Delaney- Co-founderandmascotcostume guru
Email: rachel@brandanimations.com
phone: 843.957.5141
Chuck Delaney –Co-founderandmascotcostumedesigner
email: chuck@brandanimations.com
Phone: 843.957.5142
www.mascotcrew.com

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The Mascot Crew at Brand Animations - Mascot Marketing Playbook

  • 2. Create a fun and captivating mascot costume to represent your organization! (HopefullydesignedbyThe MascotCrew:) www.mascotcrew.com
  • 3. Get The Word Out www.mascotcrew.com
  • 4. “Name The Mascot“ Contest • Post on social media • Prize donated from local business • News outlets announce contest/results www.mascotcrew.com
  • 5. Add a “Mascot Bio” and “Appearance Request” page to your website • Create a fun back story about your mascot • Charge anhourly rate for school and corporate events www.mascotcrew.com
  • 6. Community/Charity Appearances • Your mascot is your Brand Ambassador • Face-to-face interaction = lasting impressions • More appearances = more community recognition • Build celebrity status • Attract new sponsors www.mascotcrew.com
  • 7. Build Mascot Promotions •Hold a mascot competition at your event •Inform the press •Hand out info, coupons, merchandise, etc. www.mascotcrew.com
  • 8. First Responder Appreciation • Designate a day for an event • Invite all Police, Fire, Paramedics, andMilitary • Your mascot must dress the part as well www.mascotcrew.com
  • 9. Rachel Delaney- Co-founderandmascotcostume guru Email: rachel@brandanimations.com phone: 843.957.5141 Chuck Delaney –Co-founderandmascotcostumedesigner email: chuck@brandanimations.com Phone: 843.957.5142 www.mascotcrew.com