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Inhoud Introductie De mobiele markt Locaties & Situaties Raak Mobile Concepts Concept Heineken Music Hall Concept Amsterdam ArenA Afsluiting
    Femke Tiessen   Stefan Coorengel  Nick van der Meer   Mandy Mekenkamp    Valmira Shala
 
De mobiele markt Groei Internationaal & Nationaal
Feiten mobiel  Doelgroep Andere media
Oftewel… Versnippering!
2007 2008
2007 2008
De  mobiele   telefoon ís het  nieuwe   medium
Marketing & mobiel   De ideale combinatie!
Verveling
Entertainment
Publieke schermen
? Mobiele marketing Entertainment Grote schermen Mobiel altijd aan Behoefte aan vermaak Wachtsituatie
Brand experience!
Geschikte   locaties Openbaar vervoer, vliegvelden, pretparken, restaurants, concerthallen, stadions, discotheken  enz… enz.. enz.
… inspelen op  wachtsituaties   door een combinatie van  interactie ,  publieke schermen   en  mobiele marketing   met als doel een  positieve  merkbeleving  creëren.
Spelregels  & Wet en regelgeving
Concepten,  hoe werkt het?
Arena Boulevard Het gebied  Het publiek Schermen Entertainment?
Heineken Music Hall   (music quiz)
Heineken Music Hall   (music quiz) Optreden artiest? Music Quiz voor fans!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amsterdam ArenA
Amsterdam ArenA Fans spelen wedstrijd zelf!
Bel NU naar 0031620717053 En speel mee met de demo!
[object Object],Bedankt voor de aandacht!

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Raak Mobile Concepts - AUG presentatie