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The document discusses the Digital Analytics Association and its Digital Analytics Cookbook. The Cookbook allows digital analytics professionals to share recipes, or descriptions of analyses they have performed. Members can contribute recipes, comment on existing ones, and suggest new recipes. The goal is for analysts to learn from each other by sharing their work, rather than reinventing the wheel. Over 100 recipes have already been contributed across industries.
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1030 track1 greco
- 2. The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. 4,000 members around the globe! DigitalAnalyticsAssociation.org
- 3. Being a Digital Analyst is Hard! • Most people don’t go to college to learn digital analysis • Many people "fall into" their job in digital analytics • There are not a lot of standards or best practices when it comes to digital analysis • Many digital analysts are a "team of one" at their company • Analyses are often different in each industry
- 4. Where Do You Learn to be an Analyst? • Industry Conferences • Training Classes • Blogs • Podcasts • DAA Webinars/Workshops • DAA - UBC/UCI Educational Programs
- 5. But where do you learn to do real analysis?
- 7. What if, instead of "re-inventing the wheel," you could learn from your fellow digital analysts?
- 9. Digital Analytics Cookbook • Share any type of analysis you have done at some point in your career • Open to all DAA Members • Anyone can contribute a recipe • Anyone can comment on a recipe
- 10. Contributing A Recipe Is Easy!
- 11. Contributing A Recipe Is Easy!
- 12. Sample Recipe - Basic
- 13. Sample Recipe - Advanced
- 14. Over 100 Recipes Already Exist!
- 15. You Can Suggest New Recipes
- 16. Be Famous & Build Personal Brand
- 17. Sample Recipes
- 27. Can You Help?
- 28. Help Us To Help You! • Write down your name and the name of an analysis you have done (or e-mail to Cat @ chackney@digitalanalyticsassociation.org) • If you are not a DAA member, stop by the DAA booth to learn more • What else can we do to make the digital analytics cookbook better? • What else can be shared with your peers to make your life easier?