4. Presenters
Dr. Stephanie A. Urchick
Rotary Club of McMurray, PA
Francis “Tusu” Tusubira
Rotary Foundation
Cadre of Technical Advisers
Stacy Brevard
District Membership Chair
Rotary District 5890
Nicki Scott
Vice President Elect
10. INCREASE OUR IMPACT
“Give me a place to stand, and a lever long
enough, and I will move the world”-
Archimedes
11. INCREASE OUR IMPACT
Sustainable
Impact
1. Narrow Our
Focus
=
Areas of Focus
2. Re-think the
way we develop
project
concepts.
3. Integrate
impact-
based
measurement
.
12. INCREASE OUR IMPACT
WHAT CAN YOU DO?
Call for! Accept! And Lead the
Let’s find new ways to conceptualize,
and implement community projects!
13. Check out what's new and review new
resources at:
• Rotary’s Action Plan web page
rotary.org/actionplan
• Programs of Scale web page
rotary.org/programsofscale
INCREASE OUR IMPACT
How?
15. There are all kinds of leaders in our communities,
and we want them connected to Rotary. When we
listen to what our current and prospective members
want, we can reach more people by
• Revitalizing existing clubs
• Developing new clubs
• Creating Rotary Community Corps
EXPAND OUR REACH
16. THE ROTARY CLUB OF GREATER
HOUSTON AREA VETERAN
• Revitalized existing club
• Adopted focus of supporting veterans &
their families and advocates
• Attracted new members to Rotary
EXPAND OUR REACH
17.
18. THE ROTARY CLUB OF DISTRICT 5890
IN ACTION
• Revitalized existing club
• Focused on service projects in district
• Cross-club collaboration
• Meet on weekends
EXPAND OUR REACH
19.
20. THE ROTARY CLUB EL CAMPO
LITERACY ADVOCATES
• Cause-based club focused on literacy
• Chartered with 30 members
• Big draw for current & former educators
EXPAND OUR REACH
21.
22. THE ROTARY SATELLITE CLUB OF
HOUSTON LOTUS
• Small but mighty satellite of E-club
of Houston
• Cause-based club focused on
environment
• Yearly service project “Garden with
the Governor
EXPAND OUR REACH
23.
24. THE ROTARY CLUB OF SPRING KLEIN
• Newly chartered with 30 members
• Multiple service projects
• Outreach to local businesses & fun, social
informational sessions
EXPAND OUR REACH
35. OPPORTUNITIES
• Global network of
makers
• Capitalize on
Club hub)
• Share leadership
Expo)
INCREASE OUR ABILITY TO ADAPT
36. Call to Action
• Regional autonomy
• Focused
• Leverage our infrastructure
• Leverage our connections in
communities
INCREASE OUR ABILITY TO ADAPT
Editor's Notes
Tom- Welcome slide
Tom Welcome slide continued
FRANCIS “TUSU” TUSUBIRA. A founding partner of an information and communications technology consulting firm, Tusubira is a member of the Rotary Club of Kampala-North, Uganda, and served on Rotary’s Strategic Planning Committee when our Action Plan was developed. He’s also a member of The Rotary Foundation Cadre of Technical Advisers.
STACY BREVARD is district membership chair in Rotary District 5890. Stacy was part of the Houston Pilot Program that worked to shift the typical membership recruitment strategy from exhausting current member’s networks to exposing Rotary to and attracting the public.
DR. STEPHANIE URCHICK is a member of Rotary Club of McMurray, PA, past Director and past Trustee, and past chair of Rotary's Strategic Planning Committee.
NICKI SCOTT is a change-management consultant and a member of the Rotary Club of The North Cotswolds, England, Scott helped develop our Action Plan as part of Rotary’s Strategic Planning Committee. She is the 2022-23 vice president of Rotary International.
Hi everyone! Thank you, Patty, for the warm welcome. I am grateful to be here to connect with so many of you. And thank you all for being willing to serve as club president next year. It’s truly a wonderful and crucial role because the magic of Rotary happens in our clubs. You have the ability to have such a positive impact on your club and your community by setting the tone, surrounding yourself with good people, and walking the walk. So let’s dive in today and talk about why our club experience is so important, how to ensure we’re delivering a positive experience, and of course resources to get us there.
Feel free to ask questions or make comments in the chat as we go, or you can raise your hand. Patty is going to be keeping an eye for hands raised.
With Houston being one of the fastest growing and most diverse cities in the United States, there are so many opportunities for Rotary to Expand Our Reach.
Because Rotary is such a multi-faceted organization in terms of the opportunities we can provide members to develop their skills, the causes we can address, and the many ways we connect with each other – the sky is truly the limit in terms of the reach we can have.
I always say Rotary is one big family. Rotary has the ability to be a home for all – whether it’s an existing or new club, a Rotary Community Corps, or even the online platform that Rotary International is testing out called Connect which is a way people who aren’t yet ready to join a club can still volunteer with clubs, sign up to be mentored, and engage with Rotary in general – there’s a place for everyone.
In the last few years, we have established or adapted a number of new and different types of clubs and club models in District 5890 here in Houston to meet the diverse needs of our current and prospective members. I want to tell you about a few of them!
1. Veteran’s club – This was an existing club that was looking to revitalize themselves, and they wanted to adopt a specific focus to engage veterans and their families and advocates; it grew immediately, and it brought people into the family of Rotary who weren’t necessarily members before; they have one of our biggest service projects (turkey delivery around holidays)
2. District 5890 in Action – This is another club that was revitalized to specifically focus on service projects within our district; they collaborate with other clubs in and around the district to help with service projects of all kinds; they’re a small but mighty club that does great work; they meet on Saturdays, which helps when there are prospective members that come in through Membership Leads who specifically want to meet on the weekend. This is also a good option for members with young families.
3. El Campo Literacy Advocates – This is a cause-based club that chartered with 30 people and is specifically focused on literacy in and around the Houston area; this club has been a big draw for current and former teachers and educators and people who are passionate about literacy in general; for some people, the hook for them to join Rotary might be a specific cause. And it doesn’t have to be literacy – the sky is the limit when it comes to causes we can focus on – it could be water & sanitation, or it could be the environment.
4. Satellite Club of the E-Club of Houston – This satellite club is small but mighty because it’s a satellite of our E-club, but they focus on the environment in and around Houston. Each year, they get together and have a service project called ‘Garden with the Governor”
5. Spring Klein – I’m super proud of this club. They’re brand new and chartered with 30 people, and they’re gaining momentum adding new members every day. They’ve already done multiple service projects in their area of Houston. The key to success with forming this club was really pounding the pavement to businesses in the area and then holding information sessions with food and drinks that really sealed the deal for prospective members to join.
Nicki: Everyone, and every organization, is looking to make a greater societal impact. It’s an enormous opportunity for Rotary to be a thought leader and a sought-after partner. But if we want to lead in a time of accelerating change, we need to become — and to be seen as — more agile and relevant.
Nicki: Everyone, and every organization, is looking to make a greater societal impact. It’s an enormous opportunity for Rotary to be a thought leader and a sought-after partner. But if we want to lead in a time of accelerating change, we need to become — and to be seen as — more agile and relevant.
Nicki: As an organization, we’re very fragmented and hierarchical. We have rules, officers, titles, and committees instead of teams. The more administrative layers you have, the more removed you are from the actual work. We need to look at leadership as something anyone at any age can own. You don’t need 40 years of experience before you can contribute. Remember, Paul Harris was only 36 when he started Rotary.
NICKI: Before the pandemic, a large percentage of Rotary members didn’t really think or see beyond their club. They didn’t have a sense of themselves as a global network of changemakers. During the pandemic, people were joining virtual meetings in different districts and countries and seeing for the first time all the things Rotary was doing. We’re capitalizing on this momentum. I worked with a team in Great Britain and Ireland that started a Rotary global hub, an online platform that connects people to clubs but also gives them the opportunity to participate based on causes rather than location. And their involvement can be episodic rather than tied to a weekly meeting at a specific time.
I also see Rotary doing more to build on the work of others, to share leadership. In Great Britain and Ireland, we host Volunteer Expo, an event where all kinds of people and organizations can come together and collaborate. We don’t have to reinvent the wheel every time.
NICKI: More regional autonomy is key. What might work for one region might not be a cultural fit for another. We can be much more regionally focused without losing the ideals of a global organization, or losing the power of a global brand. We can achieve harmony and amplify the sound if we all play the same tune instead of a staccato selection of solos.
Rotary has something powerful to offer. There are a lot of well-meaning organizations out there, but good intentions don’t always translate to results. Rotary has the infrastructure and the integrity that people are looking for, and the connections in communities to know what is really needed. We know how to get the job done. We are people of action.
