1. THE BIG IDEA – BUSINESS PLAN
COMPETITION
By,
CODE- B-08

2. PRODUCT DEFINITION
Introduce two model:
• Base model(UV sterilizer)
• High end model(RO+UV)

3. FEATURES
• It should retain natural quality of water
• User friendly features
• Enhanced taste and odourless
• In-built storage tank
• Long Life
• No wastage of water

4. BASE MODEL
 UV technology
 Wall mounting
 8 litre storage
 Max 20W power
 7.8kg weight
 Applicable upto TDS range of 500mg/l

5. Major components
Sediment filter
Pre-carbon filter
UV lamp
Storage tank

6. High-end model
 RO+UV technology
 Wall mounting
 12 litre storage
 Max 40W consumes

7. Major components
 Sediment Filter
 Pre-carbon Filter
 RO Membrane
 UV Lamp
 Treated water tank

8. MARKET
POTENTIAL

9. THE WATER PURIFIER INDUSTRY
INR 34 BILLION INR 91.9 BILLION
(FY -2014) (FY -2019)
(Source: Research and Markets; Article ‘Home water Purifier Industry in India, 2014-19’, August 2015).
INDIA

10. POTENTIAL MARKET
• Initial strategy to Market in Kerala
• 20% BPL and 80% potential customers
• Assumes 68.5 lakh families

11. DELIMITING
68.5 Lakh 52.5 Lakh
TARGET CUSTOMERS
coastal areas urban areas

12. Market share of top brands
46%
27%
7%
13%
7%
AQUA GUARD KENT LG PURE IT OTHERS
Source : www.mplans.com

13. MARKETING STRATEGY
Direct dealers-3000, Distributors -500
Retailers -20000.
 Water test kit
 Conducting free water pH level
 Tie-Up with testing labs and doctors who treat for water
borne diseases
 Tie up with promotional event like CSR activities run
Kerala run ,Red cross for the promotion of product
 Make a 24* 7 customer service

14. FINANCIALANALYSIS
Pricing strategy
 Competition
 Cost
 Use

15. Projected P&L for Assembling
Year I
Item Heads Base Model Plus Model
Number of Workers Directly
Involved 4 4
Assembly per workers per day 20 15
Capacity Utilization 0.50 0.50
Number of sales Exec. 3 3
Target/month for a Sales Exec. 200 125
Initial Investment :

16. Year 1 Year 1
Item Heads Base Model Plus Model
Unit Cost Price 3,800 5,500
Unit Selling Price for Base Model 10,000 17,000
Quantity produced 10,560.00 7,920.00
Quantity sold 9,600 6,000
Sales / Revenue 960,00,000 1020,00,000
Total Variable Cost 714,84,000 690,84,000
Total Fixed Cost 167,24,382 173,97,636
Total cost 882,08,382 646,81,636
PBT 77,91,618 155,18,364