Creation of a new product with the help of 7 p s of marketing which includes the following: 1. PRODUCT 2. PRICE 3. PROMOTION 4. PLACE 5. PEOPLE 6. Positioning 7. PROCESS

1. CoCo Heaven
“Making your Moments Happy”
Here is where your presentation begins
© RAYAN TOM

2. INTRODUCTION
▹ People of all age groups love chocolates;
Indians always have someplace for these
yummy treats. From gifting someone to
celebrating all occasions, chocolates have
always been the top preferred choice.
▹ Consuming chocolates also has several
incredible health benefits; it instantly
reduces stress and the risk of heart stroke
and diabetes too. Kuttikanam , the misty
high range in Idukki, Kerala is such a cold
area .

3. ▹ The climate here attracts most and
that's there is a need to warm ourself
here. Curling up with a cup of
scrumptious hot chocolate is the best
way to warm yourself up in kuttikanam.
you'll feel warmer inside out. The Coco
Heaven is one of the most relishing
cafes for chocoholics who love
chocolate stuffs a lot.

4. IDENTIFICATION OF MARKET
▹ Preferences differ among people, hence
it is not possible to have a ‘one size fits
all’ approach. So in order to cater to the
needs of all, Coco Heaven segmented
the market demographically on the
basis of age.
▹ Coco heaven focuses on people of all
age groups, but mainly targeted on the
college and school goers of Kuttikanam.

5. MARKET SEGMENTATION
▹ Kids : 5-14
Chocolate for kids is a delicious treat that they
happily gobble down. Be it a chocolate bar or a cup of hot
chocolate, most children love relishing chocolate in every
form possible
▹ Youth: 15-35
The mainly targeted group of Coco heaven is the
youth .Coco heaven products has been a hit among
teenagers especially in kuttikanam, because college
and school goers are comparatively more.
Segmentation Variable: Age

6. ▹ Mature: 35+
In India, people have a lot of faith in customs and traditions, especially when
they’re about to start something new on an auspicious occasion. People of this
age group are likely to prefer gatherings and get togethers rather than being
alone in their free times. Coco heaven offers different varieties of products for
them to share on these special occasions.
Coco heaven showed people belonging to all age groups, celebrating big and
small moments of their lives, connecting with people, and making special
moments even more special with us.

7. CoCo Heaven
The Coco Heaven as the name
demonstrates, is a heaven for chocolate
lovers.

8. PRODUCT MIX
(CoCo Heaven)
01
Let’s start with the first set of slides

9. PRODUCT MIX
(CoCo Heaven)

11. TAGLINE
“Making your Moments
Happy”
COMPETIVE BRANDS IN
KUTTIKANAM
• Town Bakery
• Open Kitchen

12. SELLING PRICE OF COMPETITORS PRODUCT
SL.
No
PRODUCT NAME AMOUNT (₹)
(Town Bakery)
AMOUNT (₹)
(Open Kitchen)
1 Chocolate mud pot 160 155
2 Double delight pancake 90 85
3 Jar cakes 60 55
4 Brownie pizza 130 125
5 Home made chocolates 60 55
6 Iced chocolate drinks. 160 165
7 Mexican hot chocolate 160 155

13. SL.
No
PRODUCT NAME AMOUNT (₹)
(Town Bakery)
AMOUNT (₹)
(Open Kitchen)
8 Fresh vanilla hot chocolate 140 135
9 Red velvet hot chocolate 130 125
10 Orange pisco hot chocolate 180 175
7 Mexican hot chocolate 160 155
8 Fresh vanilla hot chocolate 140 135
9 Red velvet hot chocolate 130 125
10 Orange pisco hot chocolate 180 175

14. PACKAGING
We mainly use primary mode and
secondry mode of packing
Our packaging is the gold star of our marketing mix –
it can dictate how well your strategy is working.
Packaging is what shows off your product in the best
light, displays the price and value of the product,
communicates the product’s benefits to consumers,
and it what physically appears in your various
distribution points.
Our product may be the very best on the market, but
its packaging needs to be the main tool that
represents this. It’s the first thing people see, and it
has the ability to catch or divert their attention within
seconds.

15. LABELLING
Our label describes the product and specify its
contents. I t describes the manufacturing procedure
for our product. The label also helps in identifying of
product brand. The main feature and advantage are
likely to be stated in our label. It also includes
information regarding name of manufacture, gross
weight, MRP etc. The label performs various functions
like communicating with potential buyers and
promoting sales.

16. LOGO
CoCo Heaven

18. PRICE MIX
(CoCo Heaven)

19. FACTORS AFFECTING OUR PRICE DETERMINATION
Pricing is considered to be an effective upon consumption. In
the condition of perfect competition most of the firm
compensate with each other on the basis of their factor
1. Product cost: It provides with minimum price at which
our product can be sold and it includes Producing,
Processing and sale of product.
2. Extent of competition in the market: In case of high
competition in the market our product will succeed, since
its charged at a favourable price and also provide with
some offer to capture the market.
3. Government and legal regulations: The price offered for
our product is responsible and as per government
regulation.

20. As a food service business, CoCo heaven's product mix composed mainly of
chocolate drinks and foods. CoCo heaven's offers products of the best
quality at a reasonable price .CoCo heaven's product has the following
price lines:

21. Our products are offered to students of Marian college at a discount of
10%.

22. PLACE MIX
(CoCo Heaven)

23. PLACE MIX
(CoCo Heaven)

24. PROMOTION MIX
(CoCo Heaven)

25. PROMOTION MIX
(CoCo Heaven)
This element of the marketing mix defines the tactics
that the business uses to communicate with
customers. Among the 4Ps, this variable focuses on
marketing communications with target customers.

26. The company provides new information to persuade
consumers to purchase new products. Some of the
elements of promotion mix are as follows:
1.Advertising (most significant)
2.Sales promotions
3.Public relations
4.Direct marketing
5.Personal selling
6.Publicity

27. OUR MODE OF SALES PROMOTION TECHNIQUE
• We offer loyalty programs to encourage people to buy more. When people
know they stand to gain something from spending money on our product, they
will be ready to spend more.
• Campaigns on social medias are very helpful in raising people's awareness of
our brand. Instagram is the perfect platform to share beautiful pictures of our
products, interior design and team.
• Cooperating with social media is another way we have taken to promote our
products.
• We always add more healthy options with our products. Considering the high
demand for better-for-you foods, we are trying to attract lovers of healthy
eating by introducing healthy items on our menu.
• We will never miss a chance when people are in a festive mood and ready to
spent more money. We always write a list of holidays and plan for promotion
in advance.

28. PEOPLE
(CoCo Heaven)

29. PEOPLE
(CoCo Heaven)
People or human resources are your most valuable
asset. Their manners, attitude, hospitality, and other
traits are associated with those of our brand. Thus,
they play a vital role in enhancing customers’
experience. We are providing enough training to our
staffs so they represent our brand well. Some of the
people associated with Coco heaven are:

30. • Production bakers: The heart of Coco heaven is the
production bakers who actually make our products.
We have almost 15 bakers among which 8 are
involved in making chocolate drinks and 7 are
engaged in making cakes , brownies and pancakes.
• Kitchen help: Not everybody in our kitchen are
bakers. There are people who are doing many other
tasks that require a strong back and attention to detail,
but are not bakers. They are doing works like washing
dishes, sweeping floors, Filling the bins with
ingredients etc.

31. .• Specialized skills: In order to compete in the market,
we have a really gifted artisan brand bakers, skilled
pastry chefs, talented cake decorators who has the
ability to attract more customers.
• Serving staffs: There are almost 30 serving staffs to
serve the chocolate drinks and dishes to the
customers.
• Counter staffs: We have two counter staffs who are
likely to work at the front counter.
• Accountants: We have hired 2 accountants to do the
accounting works. Proper accounting works makes it
easy for us to manage tax payments and returns.

32. POSITIONING MIX
(CoCo Heaven)

33. There are multifarious occasions for the Chocolates to fit in.
Delivering recipes for life's unbeaten occasions- no matter what
your humour or the occasion Coco heaven will provide the perfect
accompaniment . We provide hygienic packaging for consumption
at different occasions. Coco Heaven ensures the right mix of
sweetness, nutritional value. Not only does it cater for the variety,
it also ensures the right packaging for the products and this is the
sole reason for brand loyalty among this age group.
POSITIONING MIX
(CoCo Heaven)

34. PROCESS
(CoCo Heaven)

35. The backbone of the brand is the service it provides for orders at the
restaurant and orders online which could be taken away or delivered
at home. The coco heaven restaurant generally works on a token
basis, customers wait in the queue and collect their orders after the
number is displayed. But as it guarantees thirty-minute delivery Coco
heaven has to prioritize the home deliveries first but it doesn’t affect
the overall functioning. Coco heaven ensures its customer the best
hygiene place to dine in. A dedicated staff looks upon the cleaning of
the restaurant.
PROCESS STRATEGY
(CoCo Heaven)

36. Chocolate, just the word evokes warm fuzzy feeling inside and brings
a smile to our faces .It is the language of friendship ,the ultimate
expression of love and ode to sweet, cute and affectionate souls
world over. It is little wonder that we love chocolates. A mix of
passion for all things chocolate, hunger for excellence and keen
business understanding has resulted in the brand that is now similar
best-in-class quality in the chocolate product. Coco Heaven always
stays hand in hand with customers for their happiness.
CONCLUSION

37. Mariyan George -20UBM141
Merlin Varghese -20ubm142
Negha Sara Abraham -20UBM143
Pavitra Manoj -20UBM144
Preety -20UBM145
Rayan Tom Toniyo -20UBM46
Rose Mary Saji -20UBM148
Shane Jobes Mathew -20UBM150

38. THANKS
© RAYAN TOM