Social Media Portfolio - Case Study For Sweepstakes.

1. Sweepstakes
CASE STUDY

2. GOAL: To introduce the new
line of 4K TVs from Philips, the
client is seeking to grow their
email subscription lists for
future retargeting campaigns.
STRATEGY: Engage fans and
prospects through an easy
holiday giveaway on Facebook,
using Woobox Integration Tabs.
To tie the promotion to the
brand, we'll also create and
share content that emphasizes
Philip's global brand theme of
"Innovation and You".
OVERVIEW

3. ENTRY: To qualify for the
sweepstakes, users had to go on
the Facebook app, filled out their
contact information, and told us
what innovation meant to them.
PRIZE: Razor Slim Philips 4K TV
CHANNEL: Facebook built-in app
DURATION: Dec 1st - Dec 21st
GIVEAWAY

4. SOCIAL SHARING: Encouraging entrants to share the sweepstakes promotion on
social was one key focus of the campaign.
To achieve this, once a fan entered the sweepstakes, they were taken to a confirmation
page. On that page, entrants were encouraged to share through email, Facebook and
Twitter, with links to pre-populated shareable content optimized for each channel.
SOCIAL AMPLIFICATION

5. EXECUTION: Ran paid social
campaigns to raise awareness
for the sweepstakes while
highlighting UGC content
submitted by fans via organic
social.
CONTENT

6. Received 14.7K entries
during the campaign
Added 10.4K new emails
to the subscription lists
5.6K people shared the
sweepstakes on various
social networks
RESULTS

7. Increased new followings
by 81% for Philips TV -
USA Facebook page
Achieved a 136.4% boost
in engagement from
previous months
Impressions also
increased by 183% during
the campaign
SOCIAL
2016 Follower's Growth
Philips TV - USA Facebook Page

8. Creative
Samples
AD SAMPLES
CREATIVE

9. Creative
Samples
UGC CONTENT
SWEEPSTAKES

10. Creative
Samples
SOCIAL CONTENT
ORGANIC

11. CLIENTS
PORTFOLIO