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Desperately Seeking… Something

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Think about the utility of your favourite apps and websites, and all the ways they enable you to FIND, CREATE and MANAGE stuff. Whether it’s a seemingly trivial activity like taking notes or managing a TO-DO list, or something more obviously complex like doing your weekly grocery shop online, the digital services we use regularly are rich with features and functionality, and evolve to include new features regularly.

But as a designer, how do you know which features and functionality you should add to your product?

This talk will look at how we as humans FIND information. Using Donna Spencer’s “4 modes of Information Seeking” as a springboard it will demonstrate how features and functionality can be designed to support specific information seeking modes, and look at how users move between modes during a longer journey, how they might transition between different behaviours during a single activity, and what we as designers can do to support this.

Published in: Internet
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Desperately Seeking… Something

  1. 1. UX Architecture | UX&D @qui!oy @uxscotland #uxscot 8 Jun 2017 Desperately Seeking…Something! UX Architecture | UX&D
  2. 2. UX Architecture | UX&D Most digital products have lots of functionality and lots of features.
  3. 3. UX Architecture | UX&D Finding stuff is important.
  4. 4. UX Architecture | UX&D Featuritis
  5. 5. UX Architecture | UX&D Featuritis kills
  6. 6. UX Architecture | UX&D Should we have a site search feature?
  7. 7. UX Architecture | UX&D Oooh, what about search filters?
  8. 8. UX Architecture | UX&D Maybe a “People who looked at X bought Y” thing?!
  9. 9. UX Architecture | UX&D Favourites lists! That you can share!!
  10. 10. UX Architecture | UX&D An A-Z index??!
  11. 11. UX Architecture | UX&D A link to a sitemap in the footer?!??
  12. 12. UX Architecture | UX&D Tags?!?!!1!!?
  13. 13. UX Architecture | UX&D !
  14. 14. UX Architecture | UX&D – Lt. Col. Carlos A. Keasler (U.S. Army, Retired) “Just because you can, doesn’t mean you should.”
  15. 15. UX Architecture | UX&D Which features should your product have?
  16. 16. UX Architecture | UX&D Ask yourself: “How do people use our product?”
  17. 17. UX Architecture | UX&D What & how?
  18. 18. UX Architecture | UX&D @qui!oy
  19. 19. UX Architecture UX&D
  20. 20. UX Architecture | UX&D We’re hiring!!
  21. 21. UX Architecture | UX&D
  22. 22. Northern User Experience Manchester ~ Leeds ~ Newcastle ~ Liverpool nuxuk.org ~ @nuxuk
  23. 23. UX Architecture | UX&D Irrelevant
  24. 24. UX Architecture | UX&D Today’s agenda
  25. 25. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit)
  26. 26. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit) 2. Information seeking (might include a bit of history)
  27. 27. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit) 2. Information seeking (might include a bit of history) 3. Donna’s 4 modes
  28. 28. UX Architecture | UX&D Today’s agenda 1. Introduction (this bit) 2. Information seeking (might include a bit of history) 3. Donna’s 4 modes 4. Turning them into a decision-making framework
  29. 29. UX Architecture | UX&D What do we mean by “information seeking”?
  30. 30. UX Architecture | UX&D – Wikipedia “Information seeking is the process or activity of attempting to obtain information in both human and technological contexts.”
  31. 31. UX Architecture | UX&D – Wikipedia “Information seeking is the process or activity of attempting to obtain information in both human and technological contexts.”
  32. 32. UX Architecture | UX&D Marcia Bates’ berry picking (1989) The design of browsing and berrypicking techniques for the online search interface UX Architecture | UX&D
  33. 33. UX Architecture | UX&D Donna Spencer’s four modes (2006) The 4 Modes of Information Seeking and how to design for them UX Architecture | UX&D
  34. 34. Known-item
  35. 35. Known-item Catch up on last night’s Eastenders
  36. 36. Known-item Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book
  37. 37. UX Architecture | UX&D
  38. 38. UX Architecture | UX&D
  39. 39. UX Architecture | UX&D
  40. 40. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory
  41. 41. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Learn to use Sketch
  42. 42. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Learn to use Sketch What’s the best e-com checkout design?
  43. 43. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this
  44. 44. UX Architecture | UX&D
  45. 45. UX Architecture | UX&D
  46. 46. UX Architecture | UX&D
  47. 47. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this
  48. 48. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb?
  49. 49. Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA
  50. 50. UX Architecture | UX&D
  51. 51. UX Architecture | UX&D
  52. 52. UX Architecture | UX&D
  53. 53. UX Architecture | UX&D
  54. 54. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding
  55. 55. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding where was that jacket I wanted to buy?
  56. 56. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding where was that jacket I wanted to buy? What’s the latest football scores?
  57. 57. Learn to use Sketch What’s the best e-com checkout design? Find more music that sounds like this How can I let my spare room on Airbnb? Learn more about IA Catch up on last night’s Eastenders Buy Donna Spencer’s awesome IA book Known-item Exploratory Unknown unknown Re-finding where was that jacket I wanted to buy? What’s the latest football scores? Where did I see that article on learning IA?
  58. 58. UX Architecture | UX&D Active refindability
  59. 59. UX Architecture | UX&D Active refindability 1. Support bookmarking:
  60. 60. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks
  61. 61. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks • Meaningful page titles (include hierarchies)
  62. 62. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks • Meaningful page titles (include hierarchies) 2. Ensure re-visitable page states
  63. 63. UX Architecture | UX&D Active refindability 1. Support bookmarking: • Permalinks • Meaningful page titles (include hierarchies) 2. Ensure re-visitable page states 3. Favourites & wish lists
  64. 64. UX Architecture | UX&D
  65. 65. UX Architecture | UX&D Passive refindability
  66. 66. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata)
  67. 67. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again)
  68. 68. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again) 3. Visited link colours
  69. 69. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again) 3. Visited link colours 4. Ensure re-visitable page states
  70. 70. UX Architecture | UX&D Passive refindability 1. Recently viewed (include meaningful metadata) 2. Browser history (those meaningful page titles again) 3. Visited link colours 4. Ensure re-visitable page states 5. Don’t break the ‘back’ button
  71. 71. UX Architecture | UX&D
  72. 72. UX Architecture | UX&D How Might We
  73. 73. UX Architecture | UX&D How Might We use the 4 modes to design better solutions?
  74. 74. UX Architecture | UX&D
  75. 75. UX Architecture | UX&D Mode
  76. 76. UX Architecture | UX&D Mode Behaviour set Behaviourset Behaviourset
  77. 77. UX Architecture | UX&D Behaviour Behaviour Behaviour Behaviour Mode Behaviour set Behaviourset Behaviourset
  78. 78. UX Architecture | UX&D Behaviour Behaviour Behaviour Behaviour UI pattern or feature UI pattern or feature UI pattern or feature UI pattern or feature Mode Behaviour set Behaviourset Behaviourset
  79. 79. UX Architecture | UX&D Barry’s final thoughts:
  80. 80. UX Architecture | UX&D – Donna Spencer (@maadonna) “The most important issue is not whether you notice a mode of seeking information that fits into one of these categories, but that a range of modes exist.”
  81. 81. UX Architecture | UX&D – Me (@qui!oy) “We switch modes and behaviours many times during a single session.”
  82. 82. UX Architecture | UX&D Further reading • Donna Spencer: The 4 Modes of Information Seeking and how to design for them (Boxes & Arrows, 2006) • Donna Spencer: A Practical Guide to Information Architecture (UX Mastery eBook) • Rosenfeld, Morville & Arango: Information Architecture for the Web and Beyond (O'Reilly book) • Models of Information Seeking (Search User Interfaces, 2009) • The design of browsing and berrypicking techniques for the online search interface (Marcia J. Bates, 1989) • Information Seeking Behavior (Wikipedia) • Cognitive models of information retrieval (Wikipedia)
  83. 83. @qui!oy @uxscotland #uxscot 8 Jun 2017UX Architecture | UX&D Fin.

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