BancAnalysts Association of Boston 25th Annual Fall Bank Conference
1. Global Wealth & Investment
Management at Bank of America
Brian Moynihan
President
Global Wealth & Investment Management
BancAnalysts Association of Boston
November 2, 2006
2. Key Takeaways
1. GWIM is a large and successful competitor in its
markets
2. GWIM provides strong returns for shareholders
and holds strong relationships with clients
3. Our best opportunity is to leverage the strength of
our franchise
4. We are capturing that opportunity, there is much
more ahead of us, and we are investing further to
capture more
2
3. Strength of Bank of America Franchise
Presence in markets that
represent 76% of US
population
Relationship with 54MM
domestic consumer and
small business HH, and
98% of U.S. Fortune 500
# 1 in deposits, home equity,
credit cards, SBA loans,
online banking / bill pay,
and cash management
services for large and
middle market institutions
Relationship with 44% of mass
affluent HH and 44% of
wealthy HH in footprint
3
4. Opportunity for Global Wealth & Investment
Management
Leveraging the strength of
Bank of America:
8MM affluent customer
relationships
nearly 300,000 wealthy
customer relationships
relationships with 30,000
middle market
institutions
relationships with 80% of
companies with pension
assets of $200MM
4
5. A sizeable and successful competitor in the marketplace
Q306 9/30/06 YTD GWIM Financials ($B)
Revenue1 5.791
Net Income 1.801
AUM 517.1
Total Client Assets 749.2
Average Loans 60.5
Average Deposits2 113.9
Efficiency ratio 51.4%
ROE 23.3%
Associates 13,179
1) includes $623mm deposit NII on migrated balances
2) includes $46bn of cumulative migrated average balances since 2004
5
6. Our Go-to-Market Model
Mass Mass Very Mid-Market
Wealthy Institutions
Market Affluent Wealthy Institutions
INVEST-
ASSETS
ABLE
To $100K $100K - $3MM $3MM - $50MM $50MM Plus To $250MM $250MM Plus
Banking, Integrated Wealth & Family Office Investment & Asset Management
NEED
Borrowing, Banking & Legacy Planning Investment Distribution Policy Excellence
Saving Investments Consulting Trustee Services
Deposits,Loans Plus… Plus… Plus… Foundation, Mutual Funds
Charitable Giving
Straightforward Integrated Trust Alternative asset Liquidity
PRODUCTS
Investment Banking and mgt products Trustee Services Strategies
Alternative
Products Investment
investments Philanthropic and Investment Separate
Insurance Securities Foundation Consulting Accounts
Specialty Asset
Brokerage Services
Management Retirement
Trust PTMS / PIMS Administration
Consumer Premier Banking The Private Bank Family Wealth Philanthropic Columbia
CHANNEL
Banking & Investments Advisors Management Management
BAC
Retirement
Solutions
9/30/06 YTD Revenue $2.8B1 $1.6B $1.1B
% of GWIM Total 48% 27% 19%
1 Includes 6
migrated deposit revenue carried in other
7. Mass Affluent Segment
Share of U.S. personal investable assets
Premier Banking & Investments
Consumer
Unique full service model for mass affluent
High Net 9% Highly rated integrated platform for self-
Worth
15% directed
Total client balances (as of 9/30/06)
Deposits of $92.8B (average)
77%
Loans of $30.8B (average)
Mass Brokerage assets of $180B
Affluent
Total personal inve stable asse ts: $1 7.5T1
1 8.5 MM
BAC Relationships with Mass Affluent Households Percentage of segment who use this product
Bank of America penetration
1 4 MM 100
90
80
70
8 MM 60
50
40
30
20
10
741 K 1 ,1 28 K
237 K 0
CKG SVG Card Online MTGE HELOC INV
U.S. Mass Mass BAC Mass Premier BAI Client PB&I HH
Affluent Affluent in Affluent Client HH HH
HH Footprint Customers
1) source: IXI Xillionaires 2004-2005 7
8. Achieving Growth in Premier Banking & Investments
Premier HH with brokerage relationship Client Loans & Deposits referred from FAs to CMs
$3.5B
32% $3.2B
9%
237K $2.3B
28%
217K
9/30/05 9/30/06 2004 2005 YTD 2006
PB&I Client Balances ($B) PB&I Client Average Loan Balances ($B)
$273 $30.8
13% 23%
$241 $25.0
93
Deposits
95
27 MM MF
17
153
Other
129 Brokerage
Q3 2005 Q3 2006
Q3 2005 Q3 2006 8
10. Wealthy Segment
Share of U.S. personal investable assets
Client balances (as of 9/30/06)
Consumer
Deposits of $18.6B (average)
High Net
Worth 9% Average loans of $31.4B (average)
15% AUM of $166.6B
Brokerage assets of $25.6B
Family Wealth Advisors built out
77%
Mass
Affluent
Percentage of segment who use this product
Total pe rsonal investable assets: $1 7.5T1
Bank of America penetration
BAC Relationships with Wealthy Households 100
669,807
90
80
70
60
50
295,227
40
30
114,206 20
10
Total BAC PB 0
HNW in HNW Clients CKG C.Loans MTGE HELOC TRST INV
BAC Clients
Footprint
1) source: IXI Xillionaires 2004-2005 10
11. How We’re Capturing the Wealthy Opportunity
Investing in client facing FTE Converted referrals from GCIB to GWIM
2684
Leveraging GCIB relationships
4%
through integrated delivery
2573
Introducing new products
Raising already strong client
delight to new levels through
Client Connections
9/30/05 9/30/06
YTD YTD
11
12. Columbia Management
AUM by client segment (as of 9/30/06)
26th largest asset manager globally1
15th largest U.S. based asset manager1
6th largest U.S. mutual fund family2
Leading liquidity asset manager 27.6% 28.7%
High Net
Retail
Worth
Total Asset Under Management ($B)
Columbia Management and affiliates 43.7%
Equity Fixed Income Money Mkt/ Other
Institutional
600
$517
500 $457
$429 $24.4B
198 $23.4B
400
162
144
300
87
85 Net
95
200 Flows
100 210 232
183
0
9/30/04 9/30/05 9/30/06 2005 YTD 9/30/06
1) Ranked by worldwide AUM as of 12/31/05, according to Pension & Investments, 5/29/06
2) Source: Bloomberg, 10/24/06
13. Stronger Performance, Stronger Sales
88%
Intermediary Gross Sales ($B)
77%
61% $28.8
53% $25.8
$21.3
9/30/05 9/30/06 2004 2005 YTD 9/30/06
% of AUM (in all funds) in 4 or 5 star funds
% of AUM in 1st and 2nd performance quartiles
See corresponding end notes on page 16
13
14. Partnerships for Growth: Converted Client Referrals
Why:
Best way to solve our clients’ needs Converted Client Referrals
Deepening relationships with existing
customers represents best opportunity for
profitable growth 116,8801
Leverages strength of our franchise by 71%
generating referrals for all LOB
Strengthens teamwork across lines of 68,1351
business in each market
What’s involved:
43 local markets with GWIM leader
Personal and institutional client teams drive
teamwork
Referral guidelines ensure right channel 9/30/05 9/30/06
Appropriate incentives for fulfilling clients’ YTD YTD
needs 1) Excluding migration from GCSBB
14
15. Key Takeaways
1. GWIM is a large and successful competitor in its
markets
2. GWIM provides strong returns for shareholders
and holds strong relationships with clients
3. Our best opportunity is to leverage the strength of
our franchise
4. We are capturing that opportunity, there is much
more ahead of us, and we are investing further to
capture more
15
17. Forward Looking Statements
This presentation contains forward-looking statements, including statements about the financial
conditions, results of operations and earnings outlook of Bank of America Corporation. The forward-
looking statements involve certain risks and uncertainties. Factors that may cause actual results or
earnings to differ materially from such forward-looking statements include, among others, the
following: 1) projected business increases following process changes and other investments are lower
than expected; 2) competitive pressure among financial services companies increases significantly; 3)
general economic conditions are less favorable than expected; 4) political conditions including the
threat of future terrorist activity and related actions by the United States abroad may adversely affect
the company’s businesses and economic conditions as a whole; 5) changes in the interest rate
environment reduce interest margins and impact funding sources; 6) changes in foreign exchange
rates increases exposure; 7) changes in market rates and prices may adversely impact the value of
financial products; 8) legislation or regulatory environments, requirements or changes adversely affect
the businesses in which the company is engaged; 9) changes in accounting standards, rules or
interpretations, 10) litigation liabilities, including costs, expenses, settlements and judgments, may
adversely affect the company or its businesses; 11) mergers and acquisitions and their integration
into the company; and 12) decisions to downsize, sell or close units or otherwise change the business
mix of any of the company. For further information regarding Bank of America Corporation, please
read the Bank of America reports filed with the SEC and available at www.sec.gov.
17