Webinar: Innovation in Qualitative DIY Research
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Today’s businesses – no matter what their size — want accurate and actionable intelligence, cost-efficiency, 24/7 access, and speedy data-gathering and execution. Service providers such as Salesforce.com, Expedia, and Groupon have epitomized the idea that customers can achieve their objectives through user-friendly interfaces that deliver do-it-yourself (DIY) customization, efficiency, and transparent cost. This webinar will discuss the DIY culture and its influence on the evolution of qualitative research.
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Webinar: Innovation in Qualitative DIY Research
- 1. Innovation in Qualitative DIY Research Presented by John Williamson CEO & Founder, Qualvu Email: diy@qualvu.com Twitter: @qualvu
- 2. Breakthrough Breakthrough Connect with any audience, any time, anywhere Through the power of Internet Video Empowered by you
- 3. WHAT YOU’LL GET What you’ll get out of today’s webinar Learn how DIY is an empowering force Learn about the newest DIY option for qualitative consumer insights Learn why asynchronous video is optimal for online research Qualvu DIY Premier See how you can connect with any audience to solve your pressing business decisions The power of Internet Video DIY-empowered: You easily choose all aspects of your project
- 10. Standardization
- 11. Less Reliance on Skill
- 13. Automation
- 14. Customization
- 17. Access to huge amount of information
- 19. Easy to use – User Friendly Interfaces
- 20. Greater Satisfaction with Results
- 22. Qualitative tod Qualitative Today Outsource intensive Facilities + Logistics (complexity) Out-of-context Intelligence Face-to-face (ideal) Groups (not always ideal) Costly
- 24. Current standard
- 25. Solid when group interaction & dynamics required
- 27. Global reach in IDI setting
- 28. F2F, non-verbal, richness of visual + voice
- 29. No travel
- 31. Probing however human inhibitors + bias
- 33. Global reach in personal diary setting
- 34. Highly scalable
- 35. Relies on personal, solo feedback for depth + richness
- 36. Mobile Cams enhance ethnographic observations
- 39. Highly scalable and global
- 40. Message board and live chat options
- 42. Current standard
- 43. Solid when group interaction & dynamics required
- 45. Global reach in IDI setting
- 46. F2F, non-verbal, richness of visual + voice
- 47. No travel
- 49. Probing however human inhibitors + bias
- 51. Global reach in personal diary setting
- 52. Highly scalable
- 53. Relies on personal, solo feedback for depth + richness
- 56. Highly scalable and global
- 57. Message board and live chat options
- 59. Qualvu + DIY QUALVU + DIY You: Empowered Customize to your needs Transparent and adjustable costs Pick from Compelling Report Options Any consumer, anywhere, any time New option in qualitative toolkit Proven Answers to your burning questions The Power of Internet Video
- 60. Qualvu DIY: Use Cases Qualitative DIY Product Testing Marketing Testing Concepts Testing Innovation & Exploration for unmet needs Tighter, tactical projects 10-15 participants In between larger projects Innovation & Exploration Concept DEVELOPMENT MARKETING Testing Product Testing When visual, candid and truthful consumer feedback is crucial to telling the story
- 61. Qualvu DIY Premier: Portal Tour QUALVU DIY PREM
- 63. Contact diy@qualvu.comto set up an account or ask questions
- 64. Tweet any questions you have to… @qualvu
- 65. Start DIY’ing your qualitative researchTHANK YOU! To watch the recoded webinar, including the Qualvu’s DIY platform tour, CLICK HERE
Editor's Notes
- The DIY scene is a re-introduction of the old pattern of personal involvement and use of skills in upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living. Today’s DIY meaning: building, modifying, or repairing of something without the aid of experts or professionals.The phrase "do it yourself" came into common usage in the 1950s in reference to home improvement projects which people might choose to complete independently.Around 1970, the new movement spread among college- and recent-college-graduate age groups and involved mostly home renovation, extending also to other projects as a reflection of the social vision of the 60’s and 70’s. DIY projects turned into a weekend hobby and, later on, a way of living.
- Service providers such as Salesforce.com, SurveyMonkey,Expedia, and Groupon have epitomized the idea that customers can achieve their objectives through user-friendly interfaces that deliver do-it-yourself (DIY) customization, efficiency, and transparent cost.Other everyday examples are:Home Improvement ShowsATMsSupermarket Shopping CartBuffet RestaurantsThe DIY trends will transform how goods, services, and experiences will be designed, manufactured, and distributed over the next decade. An emerging do-it-yourself culture of makers is voiding warranties to tweak, hack, and customize the products they buy. What individualscan't purchase, they modify or build from scratch.Flexiblemanufacturing technologies will slowly have to change fabrication from massive and centralized to lightweight and ad hoc. These trends are based on a platform of grassroots economics - new market structures developing online that embody a shift from stores and sales to communities and connections.
- Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
- Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
- Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
- Your market and audience’s interests change overnight, making that great research project you just finished obsolete. Have an epiphany about your product in the middle of the night and wake up wanting to know what your customers think about it immediately. That’s why Qualvu is taking your research online in the same way that you’ve already done with functions such as CRM, travel and customer communication. We know you will settle for nothing less than the most accurate and compelling qualitative consumer feedback – whether it’s about your brand, products, ideas or messaging. Simply, you want the truth, because at the end of the day nothing is more important.
- Qualvu has unveiled the world’s first DIY portal for in-depth qualitative consumer feedback, and we intend to forever change the qualitative research process by empowering you to have hands-on access to any consumer anywhere in the world, through an innovative self-serve, video-based platform. We will get you closer to your customer than you ever thought possible – not just to collect data, but to truly get to know them, so you can make better business decisions.