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Where Do Mobile Insights Go?Mobile Research Beyond Data Collection                               Presented by Anne-Marie O...
the future:      mobile research
Portable VideoAvailable anytime, anywhere
Empowered(not limited)by mobilereal momentsreal livesno recallanywhere, untethered
Digital EmpowermentDIGITALEMPOWERMENT              transparency
how do you manage big data?  will anyone even notice?
“We’re drowning in data       yet starving for insights.”               − Anne Mulcahy, former CEO, Xerox
The Missing Link to Mobile Data: The Back Room
R&D      PAST RESEARCH              CATEGORY DYNAMICSCUSTOMER KNOWLEDGE                COMPETITIVE LANDSCAPE              ...
The Missing Link           Collaborating With Your Clients           To Turn Mobile Data           Into Deep Insights DEFI...
PUBLISH
DEMO
Mobile Breakthrough:Collaboration Must be as Innovativeand Vibrant as Data Collection                                COLLA...
Empower Your ClientsImmerse them in organized mobile output  Directional highlight reels  Collaborate on key themes  Engag...
Increase Your Impact With MobileWorld is Changing – Clients are Demanding InnovationMobile is Key Emerging TechnologyDeliv...
Thank you!For researchers + their clients:www.qualvu.com/affiliate           QUESTIONS?                                   ...
Where Do Mobile Insights Go? Mobile Research Beyond Data Collection
Where Do Mobile Insights Go? Mobile Research Beyond Data Collection
Where Do Mobile Insights Go? Mobile Research Beyond Data Collection
Where Do Mobile Insights Go? Mobile Research Beyond Data Collection
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Where Do Mobile Insights Go? Mobile Research Beyond Data Collection

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Qualvu presents on the future of mobile research at the Market Research in the Mobile World Conference 2012.

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Where Do Mobile Insights Go? Mobile Research Beyond Data Collection

  1. 1. Where Do Mobile Insights Go?Mobile Research Beyond Data Collection Presented by Anne-Marie O’Sullivan Director, Qualvu EMEA Email: sales@qualvu.com Twitter: @qualvu
  2. 2. the future: mobile research
  3. 3. Portable VideoAvailable anytime, anywhere
  4. 4. Empowered(not limited)by mobilereal momentsreal livesno recallanywhere, untethered
  5. 5. Digital EmpowermentDIGITALEMPOWERMENT transparency
  6. 6. how do you manage big data? will anyone even notice?
  7. 7. “We’re drowning in data yet starving for insights.” − Anne Mulcahy, former CEO, Xerox
  8. 8. The Missing Link to Mobile Data: The Back Room
  9. 9. R&D PAST RESEARCH CATEGORY DYNAMICSCUSTOMER KNOWLEDGE COMPETITIVE LANDSCAPE Client Researcher Smartest Person in the Back Room
  10. 10. The Missing Link Collaborating With Your Clients To Turn Mobile Data Into Deep Insights DEFINE COLLECT ANALYZE ? COLLABORATE INSIGHTSBUT How Do We Achieve This EASILY Within The Qualitative Research Workflow?
  11. 11. PUBLISH
  12. 12. DEMO
  13. 13. Mobile Breakthrough:Collaboration Must be as Innovativeand Vibrant as Data Collection COLLABORATE DEFINE COLLECT ANALYZE & INSIGHTS CO-CREATE
  14. 14. Empower Your ClientsImmerse them in organized mobile output Directional highlight reels Collaborate on key themes Engage cross-organizational stakeholders Deliver voice of the consumer in reports Elevate the Value of Qualitative
  15. 15. Increase Your Impact With MobileWorld is Changing – Clients are Demanding InnovationMobile is Key Emerging TechnologyDelivers Better Consumer InsightsPositions you as Innovative Leader
  16. 16. Thank you!For researchers + their clients:www.qualvu.com/affiliate QUESTIONS? sales@qualvu.com Twitter @Qualvu www.qualvu.com

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