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Qualvu CEO Challenges Digital Summit 2011 Attendees To Harness the Value of Video


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Companies use two-way video such as GoToMeeting and Webex to successfully communicate among themselves. Consumers use two-way video such as Skype to communicate with each other. But when will companies evolve to use two-way video to communicate with consumers? Companies that think one-way video communicates with consumers are getting only half the picture, because one-way video is no more than incomplete communication you can see.

How to complete that picture and to harness video for effective business-to-consumer communication was the subject of Qualvu CEO John Williamson’s presentation at the recent Digital Summit in Atlanta. Two-way video has the potential to create human connections that are valuable on a number of levels. Its use can create instant intimacy and turn connectivity into communication. Take a look at John’s presentation for some ways that can happen…

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Qualvu CEO Challenges Digital Summit 2011 Attendees To Harness the Value of Video

  1. 1.
  2. 2. Global internet USERS in 2010<br />1.9 Billion<br />69% <br />of mobile data shared is video<br />Over 35 Hours of Video <br />Uploaded Every Minute to YouTube<br />663 Million <br />Skype users<br />Annual Growth Rate of 56% <br />Forecasted for the global virtual conference market between 2010 and 2015<br />Current World<br />Population<br />6.7 Billion<br />Over 70% Have a Mobile Phone<br />
  3. 3. Consumers are online and mobile in massive numbers<br />
  4. 4. It’s about true <br />connections<br />
  5. 5. Face to face, Personal, Intimate<br />
  6. 6. Avatars, Text bios, Impersonal<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />
  7. 7. Video Profiles, Resumes, <br />True Connection, Intimate <br />
  8. 8. What<br />works<br />
  9. 9. Business 2 business<br />
  10. 10. Consumer<br />consumer<br />2<br />
  11. 11. What’s<br />broken<br />
  12. 12. But what about Business 2 consumer?<br />
  13. 13. Video Beyond advertising<br />true<br />connections<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. Why it works<br />Engaging<br />Consumer-driven<br />On their terms<br />New levels of access<br />
  18. 18. Create video connectionsGAIN AND DELIVER TRUST<br />Video Testimonials<br />Unsolicited Video Feedback<br />Customer Support<br />Ad video to your surveys<br />Customer-driven ads – submit on YouTube<br />Submit your favorite ___ (recipe, story about your product, memory of your service)<br />Town Hall via Skype<br />
  19. 19. Interact with your customersin a way that’s human<br />