This is the final project in LNV15 in Coursera: Business Concept Proposal. By Qiuyu Ye

1. I A A
Take picture Earn money
Qiuyu Ye

2. Problem - Current situation
Imperial College Business School ©

3. © Imperial College Business School 3
What We Do?
We want to help new businesses to
flourish
lower startups death rate

4. © Imperial College Business School 4
Involving regular Instagram users
How We Do It?
and localising the the advertising
process

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New algorithm
So, Nothing New?
84,6% instagrammers
Local businessesEverything
NEW!

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PowerUps !
For everyone!
First mover advantage!
Customisation!

7. Entrepreneurial strategy
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Publisher (brands) -> IAA app- > Advertiser (users) -> Instagram
growing need for the brands
Startups
Customers

8. Entrepreneurial strategy
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Competitor
the only one is Snapfluence
and Advertising on Instagram
Giovanbattista
Cimmino

9. Entrepreneurial strategy
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How to protect/lock our value
Strong partnerships
Security and monitoring
GRAPHIC RISE UP

10. © Imperial College Business School 10
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How Do We Make Money

11. System architecture
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● C# for iOS
● Java for Android
● HTML/CSS/Javascript
● HTML/CSS/Javascript
● Mechanism to detect
Instagram users
● Database
● PHP/SQL
● Data analytics
● User profiling
web site
web site
mobile app

12. Mobile Platform

13. Mobile Platform

14. Mobile Platform

15. Development Timeline

16. Algorithm for
optimum users selection
1.Companies contact IAA and set their campaigns
2.IAA analyzes this input and filters Instagram users for
more targeted campaign
a.Criteria: Location, #followers, …
3.Users decide if they contribute and place a bid
4.Users get paid by the company and IAA receives a
commission
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17. Three important things in LNV
Tough way Complicated work
Boundless Opportunities

18. Any question?
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Thank you