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Presentation on nike by dharmin


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Presentation on nike by dharmin

  1. 1. CONTENT  1. Introduction  2. History  3. Sales  4. Products  5. Sponsorship  6. Nike users  7. Manufacturing
  2. 2. Introduction  Nike, an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.
  3. 3. History of Nike  The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbra and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
  4. 4. Sales  1. Nike's total annual sales for 2012 were 24.12 Billion. Their gross income for 2012 was 10.5 Billion after taking into account the cost of goods, depreciation and amortization. The company has shown continued growth over the last five years of reported financials.  2. Nike’s yearly sales are US$ 18 BILLION. Nike likres Stats
  5. 5. Products  Nike is manufacturer of many products like shoes, men & women sports wear, sports & fashion accessories and sports equipment.  Nike is also one of the largest producer of shoes.  
  6. 6. Sponsorship  1.Nike pays top athletes in many sports to use their products and promote and advertise their technology and design.  Nike has sponsored soccer players such as Ronald, Cristiana Ronaldo, Didier Drogba, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney, Landon Donovan among others.[61]  In January 2013 Nike signed Rory McIlroy, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million.
  7. 7. NIKE USERS
  8. 8.  Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States.Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,Thailand, Vietnam, Pakistan, Philippines, and Malaysia. Manufacturing
  9. 9. THANK YOU Done by:-Dharmin Udani [9424]