Nike, Inc.is an American multinational corporation that is
engaged in the design, development and worldwide
marketing and selling of footwear, apparel, equipment,
accessories and services. The company is headquartered
near Beaverton, Oregon, in the Portland metropolitan area,
and is one of only two Fortune 500 companies
headquartered in Oregon. It is one of the world's largest
suppliers of athletic shoes and apparel and a major
manufacturer of sports equipment, with revenue in excess
of US$24.1 billion in its fiscal year 2012 (ending May 31,
2012). As of 2012, it employed more than 44,000 people
worldwide. The brand alone is valued at $10.7 billion,
making it the most valuable brand among sports
History of Nike
The company was founded on January 25, 1964 as Blue
Ribbon Sports by Bill Bowerman and Phil Knight, and
officially became Nike, Inc. on May 30, 1978. The company
takes its name from Nike the Greek goddess of victory.
Nike markets its products under its own brand, as well as
Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding,
and subsidiaries including Cole Haan, Hurley
International, Umbra and Converse. Nike also owned
Bauer Hockey (later renamed Nike Bauer) between 1995
and 2008. In addition to manufacturing sportswear and
equipment, the company operates retail stores under the
Niketown name. Nike sponsors many high-profile athletes
and sports teams around the world, with the highly
recognized trademarks of "Just Do It" and the Swoosh logo.
1. Nike's total annual sales for 2012 were 24.12 Billion.
Their gross income for 2012 was 10.5 Billion after
taking into account the cost of goods, depreciation and
amortization. The company has shown continued
growth over the last five years of reported financials.
2. Nike’s yearly sales are US$ 18 BILLION.
Nike is manufacturer of many products like shoes,
men & women sports wear, sports & fashion
accessories and sports equipment.
Nike is also one of the largest producer of shoes.
1.Nike pays top athletes in many sports to use their
products and promote and advertise their technology
Nike has sponsored soccer players such as Ronald,
Cristiana Ronaldo, Didier Drogba, Zlatan Ibrahimović,
Mario Balotelli, Wesley Sneijder, Wayne Rooney,
Landon Donovan among others.
In January 2013 Nike signed Rory McIlroy, the then No
1 golfer in the world to a 10-year sponsorship deal
worth $250 million.
Nike has contracted with more than 700 shops around
the world and has offices located in 45 countries
outside the United States.Most of the factories are
located in Asia, including Indonesia, China, Taiwan,
India,Thailand, Vietnam, Pakistan, Philippines, and