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WHY DO I NEED 
CLEAN DATA?
All businesses have data quality,
the goal is to have good data quality.
QGate
“Data is the lifeblood of a CRM
system. The quality of the data directly
relates to the overall health of the
system.”
ROWLAND DEXTER, MANAGING DIRECTOR
QGate
IF YOU ARE VIEWING THIS
PRESENTATION,
THE EFFECTS
of poor quality data.
YOU ARE LIKELY
TO REALISE
customer
satisfaction
Lowered
increased
costs
Lost income and
informed
decisions
Less
Productivity
causing inefficiency
Lack of
WHAT CAUSES
POOR QUALITY
DATA?
Incomplete data
SOME
COMMON
COMPLAINTS
INCLUDE:
Outdated records
Inaccurate records
Typos
D U P L I C A T E D A T A
However, one 
common problem that 
affects all businesses is
How to solve the problem of duplicate data
THERE NEEDS TO BE 
TO ACHIEVE THE
GOAL OF CLEAN,
DUPLICATE FREE
DATA
PHASES
2
Data Cleansing to remove all
duplicate data. 
Data maintenance to prevent
duplicate data going forward.
CURE
PREVENTION
SOLVING THE PROBLEM OF DUPLICATE
DATA WITH PARIBUS
Once the duplicates have been removed, the
goal will have shifted to maintaining a
duplicate free system. This product enables
users to check for duplicates at the point of
entry as part of their daily works.
Deduplication software. Find all
duplicates - even those that are not an
exact match - and review & merge those
records. Enrich the data in your CRM
system without losing important
information.
CURE PREVENTION
LEARN HOW
Read the full article here.

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Why do I need Clean Data?