PwC Egypt partnered with AIESEC to launch the Triple Effect Project (TEP) to increase voluntary blood donations in Egypt. Through over 100 blood donation campaigns in companies and universities, TEP has collected over 3,700 blood bags. TEP aims to empower youth and organizations to take an active role in promoting blood donation as citizens. It also provides corporate clients an introduction to corporate social responsibility strategies. TEP is expanding beyond Egypt to other Middle Eastern and Asian countries through partnerships with PwC offices in those regions.

1. Egypt
The Triple Effect
“Through the power of exchange and the network of like-minded individuals, AIESEC serves
as a strong platform to enable real change and impact in the society.
When PwC Egypt first came to AIESEC with their need for a strong team to take the Triple
Effect (TEP), their key strategic Corporate Responsibility project forward, this kick-started a
strong alliance between PwC and AIESEC and 12 AIESEC interns have been recruited, since
June 2011, to shape and lead this project.
TEP aims to triple the number of voluntary non-remunerated blood donors in Egypt by
empowering organisations and youth groups to fulfil their role as active citizens.
CORPORATE
Since the inception of TEP, the team has carried out 105 blood donation campaigns in over 27
companies and 3 universities and collected 3,729 blood bags. TEP serves as a great
introduction to corporate responsibility strategy for corporate clients like: Apache,
World Blood Donor Day – 14th June
AstraZeneca, Barclays, HSBC, PepsiCo, Microsoft, Nissan, and many others.
In 2012, we would like to further highlight that
promoting voluntary blood donation is a global
UNIVERSITIES issue. On June 14th this year, we showcased how
Through AIESEC, TEP also aims to empower youths PwCians and AIESECers can rally behind this cause
to take an active stand on spreading the culture of and show our collective impact by running blood
regular voluntary blood donation on their university donation campaigns while at the same time,
campus. With capacity building and experiential celebrating and thanking donors for this gift of life.”
learning a key focus of TEP, AIESEC and PwC are
exploring the option of the Youth-2-Business forum
as a launch pad for a Competition thereafter between Anna Dimitrova
the AIESEC Chapters and bringing in corporate PwC | Corporate Responsibility & AIESEC Intern
partners as mentors to collectively bridge the gap PwC Egypt
between the need and supply of safe blood in Egypt.
Ayman Shehata
REGIONAL & GLOBAL
PwC | CSR Manager
At the regional level, TEP is taking shape through blood drives held in PwC
PwC Egypt
offices across UAE, Qatar and Saudi Arabia.
http://www.tripleffect.com/
The interest received so far from PwC offices in UAE, Jordan, Qatar, Iraq,
Saudi Arabia and Cambodia show that there is great potential for TEP to
reach a global scale.