The document proposes an app that helps users efficiently spend their "me time" spent online, which accounts for 42% of total internet time. The app will provide video, text, music and game suggestions tailored to each user's profile to keep them engaged and gaining knowledge during their leisure periods. It will integrate different entertainment and learning activities and analyze users' interests to suggest the most enjoyable content within their available time, without wasting it. The app business model would offer both free and paid subscription plans to access the platform.

1. Don’t want to waste your time
TIMEBOARD

3. Executive
summary

4. 42% of the total
time spent on
internet by various
people is “me time”
This includes
playing games,
watching videos;
basically in doing
not so strenuous
work.

5. So I came up with
the idea of app
that can help the
user to just use that
“me time “
efficiently, it may
help the user in
increasing his
overall general
awareness.

6. There is a thin line between interesting
and boring
My objective would be to
stay on the right side of the
line.

7. We will provide people with the correct things
according to their profile, things from which they will
be benefitted. Things that they will most probably
enjoy.
We will analyze our audience before giving them
suggestions.

8. When they enter our app we will ask them
about how much time they actually have.
Then we will
shower them
with videos,
texts or music
which they are
going to enjoy.
This will be
sorted out on
the basis of
there profile.
Suggestions will
be different for
everyone.

10. Integration
of every way
of passing
time and not
wasting it.
Reading
Listening
Playing
Watching

11. Weakness
Future profitability
Market Capture

13. Threats
Market demand may be
subjected to change.

14. To make a hub where everyone can come and
enjoy along with gaining knowledge and experience

15. Steps to

18. Collaborators
1. Video websites
like youtube and
particular
channels in you
tube
2. Music websites
3. Online gaming
websites
4. Social networking
websites

19. Offerings
Free
Unfettered access
for half hour daily
You will be given
30 points and
each point will
buy you 1 minute
on the app
The points are
transferrable from
1 device to
another

20. Paid
You can buy following plans
100 points- 5 rupees- 1 day
1000 points -25 rupees- 1week
Unlimited- 50 rupees – 1week
Unlimited- 150 rupees -1 month

22. These slides were created by Pulkit Sachan as a part of online internship
in the field of marketing under Professor Sameer Kumar, IIM Lko.