This slide will late you know that Why Programmatic Mobile Advertising is the most effective and efficient than any other digital advertising platform like Facebook and display advertising in Bangladesh. Further Reading: https://www.algomindz.com/programmatic-mobile-advertising-bd https://www.applift.com/blog/mobile-programmatic-advertising https://mobiforge.com/news-comment/next-generation-mobile-ads-what-a-demand-side-platform-dsp-and-real-time-bidding-rtb https://gimbal.com/programmatic-mobile-advertising-explained/

1. Importance of Programmatic
Mobile Advertising in Bangladesh

2. What is Programmatic Advertising?
 In programmatic advertising, automated technologies
are making things easier by saving time.
Programmatic advertising is also known as automated
ad buying. Programmatic ad buying is a simply
processes that carried out by software or you can say
a platform. Platforms use gathered data from
sophisticated consumer tracking systems so that
advertisers can serve the ad to the right person, at the
right time, in the right place and most importantly at
the right price. So, When these ads are displayed on
mobile devices those are called Mobile Programmatic
Advertisement.

3. What is Demand Side Platform (DSP)
 To get traffic advertisers can buy exchange
inventory from Demand Side Platform (DSP).
How do DSP works? DSP utilize sets of data that
are relevant to the target audience for the
campaign. It then purchases an ad inventory by
biding for every single impression. The DSP is
connected to multiple SSPs and Ad Exchanges to
reach a large number of impressions. This
ignores the irrelevant ads, deliver to the audience
that best suited for the campaign, thereby
reducing the possibility of inefficiency and waste
of impressions and also ensure that advertisers
get the lowest cost possible. Here an advertiser
can buy impressions at the price for their
campaign based on the target audience.

4. Why is it most effective and efficient than
any other digital advertising platform in this
era?
It’s only because of the mobile
and internet usage rate in
Bangladesh.
According to BTRC report at the
end of November 2017.
 The total number of Internet Subscribers has
reached 80.166 million
 The number of Mobile Internet User 74.736
million
 The number of WiMAX Internet User 0.088
million
 The number of ISP + PSTN Internet User
5.342 million

5. Why is it most effective and efficient than
any other digital advertising platform in this
era?
 According to StatCounter GlobalStats, more than 74%
market share is captured by mobile whereas the
number is only 25% for desktop.
 So you can reach 74% of your total audience with
Programmatic Mobile Advertising.

6. Why is it most effective and efficient than
any other digital advertising platform in this
era?
In a publication of September 06, 2017
DhakaTribune reported that
 Only 2% of the 29 million registered Facebook
users in Bangladesh are active, according to the
latest findings of BTRC.
 So in Bangladesh with a Programmatic Mobile
Advertisement platform, you can reach 45+
million people more than most popular social
media marketing platform Facebook.

7. Thank You