The subject of mobile phone book reading is one of growing importance to trade publishers. Yet, despite the common availability of research into general e-reading, there was, up to this point, a severe lack of data providing insights into consumers’ attitudes towards reading on their handsets in the US and UK.
Since 1977, Our content systems provide software to manage the publisher enterprise and supply chain and fulfillment applications. VISTA, advance, ICS and author2reader are three of the products in this arm of our organization. Specifically, we provide royalties, permissions, editorial & production, online sales & marketing and Digital & Print Distribution for trade and scholarly publishers. Our enterprise solutions are installed in 75% of the 15 largest publishers. Example: Notably the distribution of every original English-language Harry Potter title worldwide (and all JK Rowlings Royalty checks…), Also, mega hit fifty shades of gray moves through our system. Example: 7m paper copies sold in the UK to date (that is a lot – bordering on Harry Potter levels) were all distributed through the oldest operational Vista system at Random House. Conclusion: Mix of Trade and Scholarly Publishers. Since, 1990 Publishers Communication Group (PCG) provides global sales and marketing consultancy. Scholarly publishers outsource projects in market research and telemarketing campaigns. Or publishers hire PCG to sell their content to librarians. Publisher like BioOne and Bloomsbury have hired our team to sell their prestigious content internationally. PCG’s market research helps drive software development in our online products. Since 1998, Publishing Technology has been in the online hosting business with our flagship product ingentaconnect and our newer, customizable technology pub2web. Over 275 publishers utilize these services.
Publishing Technology has over 400 customers. This slide shows some of the most notable. Harper Collins is a recent multi-million dollar sale. They selected us because of our international reach and our ability to roll out the largest global publishing fulfillment system. We are the only company ever to provide a global publishing ERP solution: Elsevier is combining VISTA book and journal fulfillment across half a dozen global offices in the world’s biggest publisher solution to date. AIP used to be in the hosting business and they chose us to develop their next platform which will launch this Spring (2013).
General scope: Multi publisher Multi currency Multi language
Mobile Phone eBook Reading
Mobile Phone eBook Reading
Results of the 2014 survey | #mobilereading
The subject of mobile phone book reading is one of growing importance to trade publishers. Yet, despite
the common availability of research into general e-reading, there was, up to this point, a severe lack of
data providing insights into consumers’ attitudes towards reading on their handsets in the US and UK.
Mobile phones offer publishers a unique opportunity; the chance to reach millions of consumers via
devices that are used ever more frequently. There is arguably no better way of getting books into
consumers’ hands. However, most publishers focus their efforts and investment on print, tablets and
dedicated e-readers as the main reading channels and are either unaware or unconvinced by the
Publishing Technology partnered with OnePoll to reveal the current consumer trends in mobile
phone book reading across the US and UK.
The aim of the research was to highlight:
How much consumers are reading on their mobile devices and whether they are reading more now than before
How often they read and how long are their reading sessions
What handsets and platforms are the most popular among readers
The most popular mobile reading genres and most common places to read
Whether books are finished or whether consumers switch their reading between other devices and print
What are the main barriers preventing consumers to read more on their mobile phones
This report provides the key data from this study.
Publishing Technology partnered with OnePoll who interviewed a total of 3,000 consumers
as part of the online survey
The survey was comprised of two parts:
It polled 1,000 adult consumers (500 US/500 UK) who have/do read books on their
It polled 2,000 adult consumers (1,000 US/1,000 UK) who have not/do not read
books on their mobile phones
The research was conducted in August 2014 and the findings presented at CONTEC