PR-project Supporting youth sports in Ukraine by KNAUF

1. PR-project
Supporting youth sports in Ukraine
by KNAUF
Kyiv, 2015

2. *Project goal:
to inform the wide audience about the social project of the
Knauf Company in supporting youth sports in Ukraine.
*Components of the project:
- Internet conference with coaches and athletes SC "Sparta"
(Kiev);
- Writing and publishing articles to the topic;
- Shooting video-plots for the Internet;
- Preparation and distribution of press-releases to the media;
- Lighting project in social networks.
Project period – 3 months.

3. The Internet Conference Page

5. Publications in media:
Vesti, Segodnya, Ukrіnform

6. Publications in the media:
TSN, Podrobnosti, Gazeta.ua

7. Video in the Internet:

8. Posts on KNAUF Ukraine platforms in the social networks

9. Quantitative indicators of the program:
The name of the
media
Monthly audience
more than, mln.
unique visitors
(hosts)
TSN.ua 9
Segodnya.ua 1
Vesti.ua 5,6
Ukrinform.ua 3,5
GAZETA.UA 6,5
Podrobnosti 7
Total site’s traffic 32,6
The name of the
activity
The amount, pcs. The number of
views, more than
Internet
Conference, total
1+3 4500
Posts 9 3500
Releases 4 7000
Videos 3 3000
Total 16 18000

10. *e-mail: info@publicity.com.ua
*web-site: www.publicity.com.ua
Welcome:
Publicity Creating,
the Company of strategic communications