Wembley Stadium conversion

1. Exceptional Stadium Conversion
Simon Smith
Stadium Services Associate Director,
Wembley Stadium
Exceptional Service, Exceptional People
Vince Connolly
Client Solutions Director,
Norland Managed Services

2. My Journey to Wembley Stadium
• First FM for Price Waterhouse in the North East
• FM for DLA in Leeds and Bradford
• Head of FM for DLA, UK & Europe
• Head of Operations, Corpus Christi College, Cambridge
• Senior Operations Manager, Nakheel Asset Management, Dubai
• Head of Training Ground Operations, Tottenham Hotspur FC
• Associate Director of Stadium Services, Wembley Stadium
• President of IAVM Europe/Board member IAVM USA
Exceptional Service, Exceptional People

3. Wembley Stadium- a brief history
• 1999 Wembley, the end of an era
• 2007/8 Last England home match before the
World Cup
• Bowl Event Support (2007)
• Mechanical and Electrical Engineering
• Helpdesk and H&S Permitting
• Conference & Banqueting events
• Fabric remedial work through additional
event owners chargeable expenditures
• 2013/2014
• Ongoing Norland support to assist
Wembley as the venue of choice
Exceptional Service, Exceptional People

4. Wembley Stadium Facilities
• 1 kilometre in circumference
• 30,000 tonnes of steel
• 212,000 tonnes of concrete
• 133m high arch which spans 315 metres
• 90,000 seats
• 4 of the largest restaurants in London
• Can serve 10,000 meals on match days
• 98 Kitchens, one 1/3 size of pitch
• Underground ring road
• Underground broadcast parking
• 688 food and drink service points
• 35 retail units; Stadium Store & Tour
• 2618 toilets
Exceptional Service, Exceptional People

5. A New National Icon
Nelson’s Column
56m
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6. Old Wembley and New
Exceptional Service, Exceptional People

7. • EE is the UK’s biggest and fastest mobile network provider
• They are market leaders, being the first network in the UK to introduce
4G and still boast the best coverage for this.
• Mobile client base of circa 28 million
• New brand – established parents – want a platform to demonstrate new
innovations
• In order for Wembley to stay ahead of its competition we needed an
innovative partner that will give us the tools to achieve this ambition
Wembley and EE
Exceptional Service, Exceptional People

8. • Ability to use Wembley for events/ pitch day
• The right of association
• Ability to talk about Wembley’s events
• Ability to use imagery from Wembley Events
• Stadium rights
• Fixed signage sites around the stadium
• Tickets to events
• Working with EE to create opportunity for their customers to access
priority ticketing to Wembley events
• Behind the scenes tours
• Retail space to show case EE network capabilities
The benefits to EE
Exceptional Service, Exceptional People

9. • Whilst the cash fee is nice there are many other benefits for
Wembley through the partnership
• EE.co.uk/ Wembley
• Wembley to feature in EE advertising
• EE commitment to assist and work with event holders to promote
events and ticket sales
• REACH!
• Value in Kind to support Wembley promotions
• Investment in technology and innovation
The benefits for Wembley
Exceptional Service, Exceptional People

10. • Overwhelming desire from WNSL/Matchroom/Sky to make fight work
• Significant planning in two months leading up to the event
• Work as part of team with partners externally and internally
• Run through of pitch set up three weeks before FA Cup Final
• Experienced team who have deliver 250+ events
• Experience of two Champions League Finals at Wembley 2011/13
• Conversion from Champions League to Championship Play Off Final
to England International in 2013
• 24/7 working including significant night teams
• Detailed timeline broken into 15 minute elements
• Collaboration all the way through the set up
Wembley conversion
Exceptional Service, Exceptional People

11. • England versus Peru friendly football match
• Last England home match before the World Cup
• Attendance of 84,000
• Many elements of the boxing set up in place for the match
• Significant press focus on England and Stadium conversion
• Froch v Groves 2 attended by 80,000
• Largest boxing event since WWII
• Fight finished early!!
• Significant wear and tear post fight
• Large scale clean up required
• Hydraulic stage pocket invaluable
• One Direction production crew rolled in Monday 8am
Wembley conversion
Exceptional Service, Exceptional People

12. • England send off date changed at
request of the Manager
• Player Warm downs
• TV demands
• Media requirements generally
• Fan experience a priority
• As much pre-event preparation as
possible, including on site storage
• 11pm starts both Friday and
Saturday nights
Wembley conversion
Exceptional Service, Exceptional People
• 24/7 working for three solid days
• Collaborative approach
WNSL/Sky/Matchroom
• Clear order of delivery; pitch cover,
canopy, lights, TV screens, ring
seating
• Elements of work right up to 1730 on
fight night
• Removal of boxing facilities
• Floor reconfiguration
• Stage pocket lifting

13. Norland Managed Services
 30 years of experience
 >£450m revenue
 4100 employees
 >300 blue chip clients
 96% customer retention rate
 20% consecutive year-on-year growth
 2014 CIBSE Award Winners
Exceptional Service, Exceptional People

14. • Power/cabling infrastructure to ringside
• Tight schedule resulted in advance planning: concert elements needed
to be in situ ahead of the boxing
• Temporary water supplies to Crew Catering areas
• Power and cabling to Crew Catering areas
• Drinking Water outlets to pitchside
• Crowd Counting Cameras pre-prepared
• Turnaround and redecoration in Hospitality & Event Owner Areas
• Dressing Rooms and Players’ Block
• Wembley Suite
• Corporate hospitality
Norland Support
Exceptional Service, Exceptional People

15. • Environmental support
• Through bespoke and prescriptive SOPs, Norland has helped
achieve in a 15% reduction in energy consumption on 2013 usage.
• Pre- and Post- event planning and event day support
• Pre-event Checks
• Dilapidation / condition process
• Club Wembley Engineer – dedicated to assist management of Club
Wembley priorities
• Driving customer service & QHSE into the behaviours and culture of
all the support teams
• Presentation Standards
• Lighting
• Fabric
• Front of house
Norland Support
Exceptional Service, Exceptional People

16. Questions?
Exceptional Service, Exceptional People